Brendan Abbott

Derby, United Kingdom United Kingdom

Helping you understand your customers, improve direct marketing, build web traffic and footfall

Advertising / Marketing / PR

My background is in Insight, analytics and loyalty earned within Financial Services and Retail. I help retailers use data to make better decisions. Knowledge areas include: Macro and micro analysis for new territories Consumer Insight and targeting Targeted digital advertising Cross channel marketing Store network optimisation Store catchment and drive time analysis Bespoke segmentation RFM modelling Attribution modelling Channel development Data cleansing