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Innovation midterm

  1. Streaming Technology Brandon Cohen
  2. Introduction to streaming music  In 2014 music streaming services, music streaming services totaled $1.9 billion  First introduced in modern form with the introduction of Flash players in 2000.  The first subscription bases streaming service Rhapsody was introduct in 2001.  With the introduction of smartphone in the late 2000’s the way music was consumed changed for ever.  On demand services and internet radio like Pandora started to eat into music sales.
  3. Top Streaming Clients
  4. Spotify  Spotify is a music streaming service that launched in 2008 in Stockholm, Sweden.  The major draw for Spotify is that they offer the service for free on computer platforms with premium features available with subscriptions.  Spotify accounted for 10% of U.S. music revenue in 2014  Spotify accounts for over 50% of all music streaming
  5. Google Play  Started as Google’s version of a cloud music player in 2011  Differs from other streaming service because they offer the ability to upload all of the users music library to the cloud and access it for free.  Google Play also has a premium service where the user can listen to any song in the catalog for $9.99 a month  Available in 58 countries and comes pre downloaded on all Android smart phones.
  6. Apple Music  Launched June 30, 2015 for $9.99 a month  Includes radio stations curated by music artists and DJs  Introduces Connect, a social media platform built in to the program  Artists can use Connect to interact with fans and release exclusive content
  7. Tidal  Music streaming service that attempts so keep the artist involved in subscription services with their artist owned model  Owned by rapper Jay-Z  Tidal claims that artists get paid the highest percentage per listen  Advertises the highest quality streaming, but charges $19.99 a month for the upgraded service
  8. Before streaming  Music has a rich history before the age of streaming  For hundreds of years before recordings live music was a very rich tradition  Instruments have been around since the cavemen  The techniques and instruments from a thousand years ago are still around in music today
  9. Early Music  Music can be found in every culture dating back to the beginning of history. Every civilization had their own form of music  Native Americans used percussion instruments and techniques and patterns that can still be found in modern music  Live performance has always been a sacred tradition among tribes and can be found at many of their ceremonies
  10. Phonautograph
  11. Phonautograph  The first device used for recording sound  Recorded audio sounds onto metal discs  This technology was not successful because once they figured out how to achieve playback, the phonograph was invented and replaced the phonautograph
  12. Phonograph
  13. Phonograph  Invented in 1877 by Thomas Edison  Was the first device that could reproduce the recorded sounds  In 1890 Emile Berliner invented flat discs that could be recorded and played  These flat discs would eventually become what we know as records
  14. Record Player
  15. Record Player  Turned the phonograph technology electronic  The 33 1/3 LP record introduced in 1948. Allowed for entire albums to be released on one disc  Consumers now had top of the line sound systems in their homes  Many still consider vinyl to be the optimal way to listen to music.
  16. Cassette Tape
  17. Cassette tapes  In the 1970’s music was now able to be recorded onto magnetic tape  Cassette tapes became popular because it now gave the user the ability to record onto the tape.  Offered a cheap way to consume music  Became almost obsolete after the introduction of the compact disc
  18. Compact Discs
  19. Compact Discs  In 1982, the first compact disc was produced and music was now able to recorded digitally  Standard Compact discs can hold up to 80 minutes on a side  Close to 500 billion CDs have been bought  Since 2007 CD sales have been cut by 50% due to the rise in digital downlaods
  20. MP3  Stands for Moving Picture Experts Group Layer-3  The long standing standard for digital audio codec  Developed in late 1980’s with first public player,
  21. MP3 downloading  In the early 2000’s illegal MP3 downloading became popular on the internet  Applications like Napster allowed users to share music and video files with others all over the world  On October 28, 1998 the millennium copyright act made any unauthorized downloading or sharing of music files illegal
  22. iTunes  Released in 2001  Is the number 1 music player and music and media library application  Also the number 1 digital music marketplace  Revolutionized the way people download and view media content
  23. Benefits of streaming  Streaming allows instant access to millions of songs instantly  No need for storage. The user can have an infinite amount of songs on their devices  Streaming music can save money. Subscriptions fees are less than buying the music individually.
  24. Disadvantages of streaming  The artists and record labels lose money  Cellular data is used to stream songs on the go  Music stores are going out of business
  25. Future of streaming  Music streaming is the future of the industry for the forseeable future  Artists will become more involved and will be paid accordingly  Record labels will eventually become involved with streaming services and the services will start to become split. Certain artists will become restricted to certain applications