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WHO’S TALKING
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
THE BASICS OF STORYTELLING
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
BASICS OF BRANDING
A SMALL ELEMENT CAN SAY A LOT
ABOUT A PERSON
ANGELINA JOLIE &
BRAD PITT
BOB MARLEY
OLIVIA NEWTON JOHN
& JOHN TRAVOLTA
LADY DI
BUT THE SAME CAN BE SAID
FOR BRANDS
XXXXX
WHAT IS A B®AND?
GREEN & COFFEE BAR
RED & SPORTS CAR
COLOUR
COLOUR
AROMA
AROMA
BRAND
PACKAGING
SOUND
SOUND
PLACE
A BRAND CAN BE
ANYTHING
MUCH MORE THAN A NAME

MUCH MORE THAN A LOGO

MUCH MORE THAN AN ADVERT
BUT A BRAND IS MUCH MORE
WHY INVEST IN A BRAND?
A BRAND CREATES AN
EMOTIONAL BOND
SURPASSING PRODUCT EXPERIENCE
A RELATIONSHIP
THAT ADDS VALUE
BRANDING REDUCES ELASTICITY
AND CREATES PREMIUM
PRICE - SERVICE - LOYALTY - DISTRIBUTION
A BRAND IS
A BELIEF SYSTEM
A BELIEF SYSTEM
WHERE SOMETIME NO WORDS ARE NEEDED
AND WHERE
SOMETIMES
YOU ARE LOST
FOR WORDS
A BRAND IS A BELIEF SYSTEM
WHERE YOUR STAKEHOLDERS
REWARD YOU WITH LOYALTY
& SPREAD THE WORD TO OTHERS
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
THE BASICS OF STORYTELLING
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
THE BASICS OF STORYTELLING
STORIES HAVE EXISTED
LONG BEFORE RECORDED HISTORY
AND THE TELLING OF STORIES HAVE CHANGED FORMS
DRASTICALLY THROUGHOUT THE YEARS
BUT THE ELEMENTS OF A STORY
NEVER CHANGED
MESSAGE
GLOBAL
WARMING
PLAYERS
THE
GOOD
THE
BAD
CONFLICT
HERO
AL GORE:
AN INCONVINIENT
TRUTH
PLOT
MESSAGE PLAYERS CONFLICT HERO PLOT
STORY BUILDING BLOCKS
QUESTION
WHAT DO STORIES AND BRANDS
HAVE IN COMMON?
THEY ARE BOTH
BELIEF SYSTEMS
BECAUSE BRANDS ARE
STORIES
STORIES IN YOUR BRAINS
A BRAND IS A
COLLECTION OF STORIES
- STORIES YOU’VE HEARD
- STORIES YOU’VE EXPERIENCED YOURSELF
- STORIES YOU’VE READ ABOU...
EXAMPLE
TOMS SHOES
MAKE SENSE OF THE WORLD
UNDERSTAND LIFE'S EXPERIENCES
DEAL WITH DILEMMAS
OVERCOME HARDSHIPS
STORIES HELP PEOPLE TO
THEY ARE BELIEF SYSTEMS
THAT FUNCTION AS A REFERENCE FRAME
TO FACILITATE THE CHOICES WE MAKE…
…AND THAT IS EXACTLY
WHAT BRANDS DO TOO
CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME
DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS
BRANDS HELP CONSUMER...
STEPS FOR BUILDING A STORY
storyline
story
storylining
story
storystorymining
storytelling
storyselling
storybuying
storyliving
story
story
mining
storyline
story
story
story
story
mining lining telling selling buying living
story
liningstoryline
story
story
story
story
mining lining telling selling buying living
story
story
story
story
story
st...
story
telling
story
story
mining telling selling buying living
concept
story
story
story
story
lining
story
selling
mining selling buying living
concept
lining telling
story
buying
mining buying living
concept
lining telling selling
story
living
mining living
R
lining telling selling buying
RR
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
THE BASICS OF STORYTELLING
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
THE BASICS OF STORYTELLING
- PEOPLE FIRST TRUST PEOPLE
- THEN THEY TRUST THE STORIES THEY TELL
- THEN THEY TRUST BRANDS
- GOOD STORIES
- NEED TO BE TRIPLE-A
- AUTHENTIC
- ACCOUNTABLE
- ACTIVATING
1AUTHENTICBE WHO YOU ARE
2ACCOUNTABLEDO WHAT YOU SAY
3ACTIVATINGWHAT YOU HEAR, YOU FORGET
WHAT YOU SEE, YOU REMEMBER
WHAT YOU EXPERIENCE, YOU BUY
THE STORYTELLING EFFECT
A GOOD EXPERIENCE?
A BAD EXPERIENCE?
HOW MANY TIMES DOES SOMEONE
TELL OTHERS ABOUT
A GOOD EXPERIENCE
A GOOD EXPERIENCE
3 TIMES
A BAD EXPERIENCE
A BAD EXPERIENCE
9 TIMES
THESE ARE FACTORS
FROM RESEARCH BEFORE
SOCIAL MEDIA EFFECTS
FACTOR 3 RIPPLE-EFFECT
A STORY THAT IS TRIPLE-A
HAS THE POWER TO SPREAD
THE SAME COUNTS FOR A BRAND
BUT NOT IN A GOOD WAY!
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
THE BASICS OF STORYTELLING
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
THE BASICS OF STORYTELLING
BECAUSE STORIES HAVE AN
EFFECT ON OUR
BRAIN & BEHAVIOUR
STORYTELLING
LEADS TO
STORYSELLING
CONNECTION EMPATHY
TRUST
SALES
+
STORIES
THE EFFECT OF STORYTELLING ON YOUR BRAND
BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75%
SOURCE: RES...
STORYTELLING IN THE NOW ERA: DIGITAL & SOCIAL
STORYTELLING HAS EVOLVED OVER YEARS
THE CHANNELS THROUGH WHICH STORIES ARE TOLD
HAVE MULTIPLIED & DIGITALISED
ENGAGING STORIES
USE AL YOUR
SENSES
ENGAGING STORIES
USE AL YOUR
SENSES
NEW MEDIA:
INTERACTIVE
IMMERSIVE
ENGAGING
INTERACTIVE CONTENT DEPENDENT ON YOUR CHOICES
THENATUREOF
DIGITAL
STORYTELLING
1.DEMOCRATIC
1.DEMOCRATIC
2.DIRECT
1.DEMOCRATIC
2.DIRECT
3.NON-LINEAR
1.DEMOCRATIC
2.DIRECT
3.NON-LINEAR
4.MULTIPLE-CHANNEL
SOCIAL MEDIA AND STORYTELLING
A MATCH MADE IN HEAVEN?
SOCIAL MEDIA STORYTELLING
ABOUT COMMUNICATION
ABOUT BUILDING RELATIONSHIPS
SOCIAL MEDIA: THE CONTEMPORARY BONFIRE
1. SHAREABILITY
2. USE THE ELEMENTS
3. BE CONCISE
4. THE CUSTOMER = THE HERO
5. MEDIA MIX
5 TIPS FOR STORYTELLING ON SOCIA...
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
THE BASICS OF STORYTELLING
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
THE BASICS OF STORYTELLING
BRANDHOME
SINCE 1995
FOUNDED BY ERIK SAELENS
WE ENSURE PROFITABLE GROWTH
FOR OUR CUSTOMERS’ BRAND(S)
OUR MISSION
EVOLUTION
1995
knowledge
center
first online
community on
brand knowledge
created by
Erik Saelens
2001
knowledge
center
12...
BRANDHOMEMUSEUM.COM
identity driven brand building®
MARKETING
CREATIVITY
CONCEPTING
IMPLEMENTATION
COMMUNICATION
DESIGN
EVENTS
deliverance
BRAND
KNOWLEDGE
STRATEGY
BOOKS
RESE...
WHERE THEY ALL GO LEFT
WE GO RIGHT
WHERE THEY FOLLOW RIGHT, WE GO UN-RIGHT
ATYPICAL IDEA-CENTRIC
CHALLENGING
CHANGE
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
THE BASICS OF STORYTELLING
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
FROM STORYTELLING TO STORYSELLING
TODAY’S TOPICS
TRIPLE-A STORIES
ABOUT BRANDHOME
TAKE-AWAYS
THE BASICS OF STORYTELLING
STORIESARETHEOLDESTBELIEFSYSTEMSTOENGAGEPEOPLE
BRANDSARESTORIESTHATCANSURVIVEOVERTIME
SUCCESSSTORIESMUSTBEAUTHENTIC,ACCOUN...
DIGDEEPINTOTHEBRANDSYOUAREWORKINGFOR
GETINTOUCHWITHEVERYONEINVOLVEDINTHE
BRAND,NOTONLYTHEMARKETINGMANAGER
LOOKATTHEREAL(EMOTIONAL)BENEFITSOFA
BRAND,NOTONLYWHATITCANDOFUNCTIONALLY
READYTOWRITE
BRAND(HI)STORIES
THANK YOU
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
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Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015

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Jef Pelkmans, Brandhome's own strategy manager speaks at eurobest 2015 (Antwerp) about Social Storytelling for the Modern Caveman!

Veröffentlicht in: Marketing
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Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015

  1. 1. WHO’S TALKING
  2. 2. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
  3. 3. BASICS OF BRANDING
  4. 4. A SMALL ELEMENT CAN SAY A LOT ABOUT A PERSON
  5. 5. ANGELINA JOLIE & BRAD PITT
  6. 6. BOB MARLEY
  7. 7. OLIVIA NEWTON JOHN & JOHN TRAVOLTA
  8. 8. LADY DI
  9. 9. BUT THE SAME CAN BE SAID FOR BRANDS
  10. 10. XXXXX
  11. 11. WHAT IS A B®AND?
  12. 12. GREEN & COFFEE BAR
  13. 13. RED & SPORTS CAR
  14. 14. COLOUR
  15. 15. COLOUR
  16. 16. AROMA
  17. 17. AROMA
  18. 18. BRAND
  19. 19. PACKAGING
  20. 20. SOUND
  21. 21. SOUND
  22. 22. PLACE
  23. 23. A BRAND CAN BE ANYTHING
  24. 24. MUCH MORE THAN A NAME
 MUCH MORE THAN A LOGO
 MUCH MORE THAN AN ADVERT BUT A BRAND IS MUCH MORE
  25. 25. WHY INVEST IN A BRAND?
  26. 26. A BRAND CREATES AN EMOTIONAL BOND SURPASSING PRODUCT EXPERIENCE
  27. 27. A RELATIONSHIP THAT ADDS VALUE
  28. 28. BRANDING REDUCES ELASTICITY AND CREATES PREMIUM PRICE - SERVICE - LOYALTY - DISTRIBUTION
  29. 29. A BRAND IS A BELIEF SYSTEM
  30. 30. A BELIEF SYSTEM WHERE SOMETIME NO WORDS ARE NEEDED
  31. 31. AND WHERE SOMETIMES YOU ARE LOST FOR WORDS
  32. 32. A BRAND IS A BELIEF SYSTEM WHERE YOUR STAKEHOLDERS REWARD YOU WITH LOYALTY & SPREAD THE WORD TO OTHERS
  33. 33. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
  34. 34. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
  35. 35. STORIES HAVE EXISTED LONG BEFORE RECORDED HISTORY
  36. 36. AND THE TELLING OF STORIES HAVE CHANGED FORMS DRASTICALLY THROUGHOUT THE YEARS
  37. 37. BUT THE ELEMENTS OF A STORY NEVER CHANGED
  38. 38. MESSAGE GLOBAL WARMING
  39. 39. PLAYERS
  40. 40. THE GOOD THE BAD CONFLICT
  41. 41. HERO AL GORE: AN INCONVINIENT TRUTH
  42. 42. PLOT
  43. 43. MESSAGE PLAYERS CONFLICT HERO PLOT STORY BUILDING BLOCKS
  44. 44. QUESTION
  45. 45. WHAT DO STORIES AND BRANDS HAVE IN COMMON?
  46. 46. THEY ARE BOTH BELIEF SYSTEMS
  47. 47. BECAUSE BRANDS ARE STORIES
  48. 48. STORIES IN YOUR BRAINS
  49. 49. A BRAND IS A COLLECTION OF STORIES - STORIES YOU’VE HEARD - STORIES YOU’VE EXPERIENCED YOURSELF - STORIES YOU’VE READ ABOUT - STORIES YOU’VE SEEN ON THE INTERNET - …
  50. 50. EXAMPLE TOMS SHOES
  51. 51. MAKE SENSE OF THE WORLD UNDERSTAND LIFE'S EXPERIENCES DEAL WITH DILEMMAS OVERCOME HARDSHIPS STORIES HELP PEOPLE TO
  52. 52. THEY ARE BELIEF SYSTEMS THAT FUNCTION AS A REFERENCE FRAME TO FACILITATE THE CHOICES WE MAKE…
  53. 53. …AND THAT IS EXACTLY WHAT BRANDS DO TOO
  54. 54. CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS BRANDS HELP CONSUMERS TO ORGANISE THE WORLD AND TO FACILITATE DECISIONS
  55. 55. STEPS FOR BUILDING A STORY
  56. 56. storyline story storylining story storystorymining storytelling storyselling storybuying storyliving story
  57. 57. story mining storyline story story story story mining lining telling selling buying living
  58. 58. story liningstoryline story story story story mining lining telling selling buying living story story story story story story story story story story story story story story
  59. 59. story telling story story mining telling selling buying living concept story story story story lining
  60. 60. story selling mining selling buying living concept lining telling
  61. 61. story buying mining buying living concept lining telling selling
  62. 62. story living mining living R lining telling selling buying RR
  63. 63. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
  64. 64. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
  65. 65. - PEOPLE FIRST TRUST PEOPLE - THEN THEY TRUST THE STORIES THEY TELL - THEN THEY TRUST BRANDS
  66. 66. - GOOD STORIES - NEED TO BE TRIPLE-A - AUTHENTIC - ACCOUNTABLE - ACTIVATING
  67. 67. 1AUTHENTICBE WHO YOU ARE
  68. 68. 2ACCOUNTABLEDO WHAT YOU SAY
  69. 69. 3ACTIVATINGWHAT YOU HEAR, YOU FORGET WHAT YOU SEE, YOU REMEMBER WHAT YOU EXPERIENCE, YOU BUY
  70. 70. THE STORYTELLING EFFECT
  71. 71. A GOOD EXPERIENCE? A BAD EXPERIENCE? HOW MANY TIMES DOES SOMEONE TELL OTHERS ABOUT
  72. 72. A GOOD EXPERIENCE
  73. 73. A GOOD EXPERIENCE 3 TIMES
  74. 74. A BAD EXPERIENCE
  75. 75. A BAD EXPERIENCE 9 TIMES
  76. 76. THESE ARE FACTORS FROM RESEARCH BEFORE SOCIAL MEDIA EFFECTS
  77. 77. FACTOR 3 RIPPLE-EFFECT
  78. 78. A STORY THAT IS TRIPLE-A HAS THE POWER TO SPREAD
  79. 79. THE SAME COUNTS FOR A BRAND
  80. 80. BUT NOT IN A GOOD WAY!
  81. 81. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
  82. 82. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
  83. 83. BECAUSE STORIES HAVE AN EFFECT ON OUR BRAIN & BEHAVIOUR STORYTELLING LEADS TO STORYSELLING
  84. 84. CONNECTION EMPATHY TRUST SALES + STORIES
  85. 85. THE EFFECT OF STORYTELLING ON YOUR BRAND BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75% SOURCE: RESEARCH 3DACCOUNTABILITY & COOLBRANDS
  86. 86. STORYTELLING IN THE NOW ERA: DIGITAL & SOCIAL
  87. 87. STORYTELLING HAS EVOLVED OVER YEARS THE CHANNELS THROUGH WHICH STORIES ARE TOLD HAVE MULTIPLIED & DIGITALISED
  88. 88. ENGAGING STORIES USE AL YOUR SENSES
  89. 89. ENGAGING STORIES USE AL YOUR SENSES NEW MEDIA: INTERACTIVE IMMERSIVE ENGAGING
  90. 90. INTERACTIVE CONTENT DEPENDENT ON YOUR CHOICES
  91. 91. THENATUREOF DIGITAL STORYTELLING
  92. 92. 1.DEMOCRATIC
  93. 93. 1.DEMOCRATIC 2.DIRECT
  94. 94. 1.DEMOCRATIC 2.DIRECT 3.NON-LINEAR
  95. 95. 1.DEMOCRATIC 2.DIRECT 3.NON-LINEAR 4.MULTIPLE-CHANNEL
  96. 96. SOCIAL MEDIA AND STORYTELLING A MATCH MADE IN HEAVEN?
  97. 97. SOCIAL MEDIA STORYTELLING ABOUT COMMUNICATION ABOUT BUILDING RELATIONSHIPS
  98. 98. SOCIAL MEDIA: THE CONTEMPORARY BONFIRE
  99. 99. 1. SHAREABILITY 2. USE THE ELEMENTS 3. BE CONCISE 4. THE CUSTOMER = THE HERO 5. MEDIA MIX 5 TIPS FOR STORYTELLING ON SOCIAL MEDIA
  100. 100. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
  101. 101. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
  102. 102. BRANDHOME SINCE 1995 FOUNDED BY ERIK SAELENS
  103. 103. WE ENSURE PROFITABLE GROWTH FOR OUR CUSTOMERS’ BRAND(S) OUR MISSION
  104. 104. EVOLUTION 1995 knowledge center first online community on brand knowledge created by Erik Saelens 2001 knowledge center 12.000 subs for brandletter quoted in all international press training events speaker corners 2006 agency communication agency backed by unique know-how Brandhome method® branded events columns 2012 agency Brandhome academy® in UAE Brandhome foundation® guest speaker on international events
  105. 105. BRANDHOMEMUSEUM.COM
  106. 106. identity driven brand building®
  107. 107. MARKETING CREATIVITY CONCEPTING IMPLEMENTATION COMMUNICATION DESIGN EVENTS deliverance BRAND KNOWLEDGE STRATEGY BOOKS RESEARCH BRANDHOME METHOD® ACADEMY know-how identity driven brand building®
  108. 108. WHERE THEY ALL GO LEFT WE GO RIGHT WHERE THEY FOLLOW RIGHT, WE GO UN-RIGHT ATYPICAL IDEA-CENTRIC CHALLENGING CHANGE
  109. 109. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
  110. 110. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
  111. 111. STORIESARETHEOLDESTBELIEFSYSTEMSTOENGAGEPEOPLE BRANDSARESTORIESTHATCANSURVIVEOVERTIME SUCCESSSTORIESMUSTBEAUTHENTIC,ACCOUNTABLE&ACTIVATING TELLING=SELLING:STORIESAREALEVERAGETOMAKEPEOPLEBUY SOCIALMEDIAARETHEBONFIREOFCONTEMPORARYSTORYTELLING
  112. 112. DIGDEEPINTOTHEBRANDSYOUAREWORKINGFOR
  113. 113. GETINTOUCHWITHEVERYONEINVOLVEDINTHE BRAND,NOTONLYTHEMARKETINGMANAGER
  114. 114. LOOKATTHEREAL(EMOTIONAL)BENEFITSOFA BRAND,NOTONLYWHATITCANDOFUNCTIONALLY
  115. 115. READYTOWRITE BRAND(HI)STORIES
  116. 116. THANK YOU

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