Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.

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2. The next trillion searches:
Intelligent Personal
Assistants

4. Ambient Search
3 Emerging Types of Search
Faceted Search
Transactional Search

5. TrendTechnologyResearch

6. Ambient Search

7. Google Information Needs Study
Google asked 8 times a day:
What did you want to
know recently?
Research
http://dis.tl/googleDIN

8. Google Information Needs Study
Google found:
1/3rd of potential
searches are unfulfilled
Research
http://dis.tl/googleDIN

9. Home Assistant Appliances Technology

10. Home Assistant Appliances Technology

11. Device Sharing Research
http://dis.tl/device-sharing
•1.1 times per day
•Usually phones
•5% with strangers
People share devices:

12. More Devices: Smart Mirrors Technology

13. Smart User Identification
Google Zensei:
Bioimpedance
http://dis.tl/google-zensei
Research

14. Ambient Interfaces (Soli & Glissando)
http://dis.tl/atap-soli
Research

15. Ambient Search
• Search devices will be ubiquitous - leading to
new types of search.
• Personalisation will be ubiquitous - leading to
increased reliance on it.
• Interfaces will improve - leading to something
cool, I’m sure.

16. Faceted Search

17. Direct Answers Trend

18. Conversational Search Technology

19. Hound: Faceted Search Example Technology
http://dis.tl/houndvid

20. Faceted Search is like Faceted Nav

21. Machine Learning Service Discovery Technology
http://viv.ai/

22. Machine Learning Service Discovery Technology

23. Faceted Search
• Search Engines will capture more of the
funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling
more and more of these searches.

24. Transactional Search

25. Amazon Echo: Voice Purchase Technology
http://dis.tl/echo-order

26. Collapsed Funnel: Search & Checkout Trend

27. Viv: Conversational Commerce Technology
http://dis.tl/viv-demo

28. Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's
going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder

29. Ambient + Faceted + Commerce
OK, Alexa. Buy the
cheapest 5 star washing
powder that will arrive
before Friday.
Technology

30. What did you just say?
•More search results will be presented in-situ in an IPA.
•Conversions will also happen in-situ.
•Make an app now and start the integration into IPAs
•Opportunity to leap-frog web-search competitors.

31. @TomAnthonySEO
Distilled News:
Our SEO split-testing
platform is now available:
www.DistilledODN.com

32. www.distilledodn.com
DistilledODN allows you to test exactly which changes to your
website will result in an uplift in traffic from search engines.
Our new SEO A/B Testing platform is available.

33. We are Distilled

34. We have three offices
London New York Seattle

36. We’ve worked with