Why do so many brand social media accounts act so anti-socially? By comparing our social media behaviour to how we would typically act in real-world social scenarios, brands can discover how to build, engage and influence through social platforms in ways that benefit their business.
7. Direct marketing can be anti-social
66% Advertorials 57% Facebook ads 45% Sponsored Tweets
Is Your Social Media Behavior Annoying? By Vickie Pittard, Published November 27, 2012
8. Direct marketing can be anti-social
33 26 17 65
% % % %
“Social ads are more “More likely to pay “Feel more connected “Feel likely to think
annoying that other attention to an ad to brands on social negatively of the
online ads” posted by a friend”” networks” brand”
STATE OF THE MEDIA: The Social Media Report 2012 - Nielsen
9. No one like a
party bore
STATE OF THE MEDIA: The Social Media Report 2012 - Nielsen
10. We’re at a party, let’s create
Meaningful
Connections
41. Challenges
• Low interest
• Slow purchasing - between 6 and 18 months
• Low advocacy
• A measurable effect on business
42. Brand Long term
personality brand Become
GOAL
outreach advocacy customers
The Social Journey
43.
44. Turn it into Be with them
Search out for next
a good GOAL
bad choices purchase
choice
The Social Journey
45.
46.
47.
48. “How Thermal Socks led to a Meaningful
Connection that made me change the way I
buy Broadband”
“I now feel personally connected to Broadband Choices. Since
my exchange I have browsed their website in great detail and
have spent a lot of time looking at their social media…
“From their one action of sending me some thermal socks,
their brand has probably reached around 100 people so far
and most importantly in an extremely positive light”.
Search for “Thermal socks and Broadband”
49.
50. 1. Use the opportunity to develop your brand
2. Likes: emotional connections, not logical
figurative statistics
3. The opportunity is there to help mould exactly
how your brand is perceived
4. Define you brand’s personality
5. Talk about others, not you
65 percent of people who are annoyed or irritated by the social media behavior of a business say they would stop using a brand if annoyed. Are you losing customers and prospects because of your social media behavior?
Some of this may be familiar to some of you but its always worth covering the basics onto which we can build great strategiesIt’s nothing to do with currency conversion.It’s a way of describing how your website’s efficiency and experience affects your business performance
Dr. Robert B. Cialdini, Author of “Influence: The Psychology of Persuasion”He wrote about we are all conditioned to be vulnerable to six specific highly effective weapons of persuasion that can make unwittingly compliant regardless of our intent.
Your network can be your best content providers!
What are people interested in? What current events
You’ve listened, now what can you do for that person?
What are people interested in? What current events
Your network can be your best content providers!
Your network can be your best content providers!
Your network can be your best content providers!
Remember we’re dealing with people who are driven by emotional feelings and gut reactions
A final thought on why conversion rates are important:Patrick has already commented on how google has the ability to determine a good siteWill it favour those that are achieving their defined goals in analytics?
Just as we would in
Just as we would in
So how do we implement Persuassive design? What can we do to connect more with our users?
65 percent of people who are annoyed or irritated by the social media behavior of a business say they would stop using a brand if annoyed. Are you losing customers and prospects because of your social media behavior?
So how do we implement Persuassive design? What can we do to connect more with our users?