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Kuoni case v.1
1. Kuoni: A case how a strong brand
retain its position and work
towards robust growth
2. Leverage your Brand for Value creation
This presentation & ideas is the sole property of Brand Capital, a division of Bennett Coleman & Co.
Ltd. It is solely for internal use of client personnel and may be used only for internal discussions. No
part of it may otherwise be reproduced, modified, circulated, or disclosed outside the client
organization without Brand Capital's prior written consent.
3. Kuoni: A case how a strong brand
retain its position and work
towards robust growth
4. In a highly cluttered market, players at
every price point, how would a premium
brand survive
5. Aiming to be premium, and a TOM
brand with travelers with Brand
Capital as its weaponry
6.
7.
8. Results
•
Was seen as an be innovative and agile brand
•
Became synonymous with the growing middle class
•
Became travel categories most versatile and omnipresent player
