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10 BRANDS

that prove B2Bs
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10 Brands that prove B2Bs have a place on Instagram

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10 Brands that prove B2Bs have a place on Instagram

  1. 1. 10 BRANDS that prove B2Bs have a place on INSTAG RAM
  2. 2. 99a W: Create a HASHTAG campaign
  3. 3. 1› w ? lilfllf rlllWli" i" « i . . . constantcontact 9.22" O Constant Contact - New England . . constantcontact 97.57% 0 Constant Contact - Now England e ; TW constantcontact Here's a #FailFriday tip 31 "kes before you stan your keno! Natalie constantcontact #FailFriday is Daun: TT 'i Denyse, @nat+j"Z. ed65 . Content Developer Weeke marketing misteke Comes "Om and Cnvgzdrate Comrr nity Manager at Community Specialist Marissa Rogers, Gñflznstantcontact r ; ver used to add @UCf0503- She Used 10 spend Time On _hashtamumnsmnmmnnstss Pinterest searching for and pinning recipes, , m L). ; i L. a . M till? O| i _. V Constant Contact's #FaiIFriday: A clever way to showcase employees, while also providing vaIuabIe information to fellow marketers.
  4. 4. :- rlilFil/ "i : - riurilfi 3M 3m 3M 3m l' __ ' V____a - / ; J' ›-4:.4_#<' u w? › __ _, . 7 . -l wy- gw MJ aa ans o. : e 181 likes 248 likes 3m DJ TOKiMONSTA's hear* ; eat v. be 3m 3M Science l (gps protek ears at live sampled during her tr: ,ks at the 3. #NASCAR's |0l J, Iouder a | OL 'est tracks. #LifeLab todav- Technolo , y powered by ie #itSBriStO| Bab) #L§feWith3M 3M Littmann STGKhOSCOD #LifeWith3M #SXSW ' ' ' 7 n o v i Ci oi a ' i 'IJ = : i gi ; i 'IJ i : i 3M°s #LifeWith3M: How can you make medical supplies and innovative technology visually appealing? 3M's hashtag campaign shows how its products fits into our lives.
  5. 5. (Ulla ? mer Utilize your BRAND COLORS J J J J J D D D D D
  6. 6. (- MARKETOINC Marken' @ HUNGRY AFTER i i , r › _ix Tl-lE FUlvBLlN? NM å» i* XFåW lyft' )Ii il 'Ltyák eämu? D| G|TAL MARKETING HAS CHANGED. HAVE YOU? i › CUSTOMERS. NOT MARKETERS. MASS ADVERHSING IS SO 2000. 'rs “Mswipur n” uAss-MAnun ADVERHSING ' A i i ÅRE [N CHÅRGE NOW ITS nME FOR SOMETHWIG NEW. 'Nnusrnv ou: ,ro , Annat . ..att 2." SUNDAY m" 5 MMNJ- 15 / UIE
  7. 7. The same goes for Schneider Electric and its use ofgreen. e : t-”IHBIHIElä: läL. E(*'1i'NliT --i 208 1 1 39 45 + Follow Schneider Electric To help people make the most of their energy. www. schneider-electric. com _5_ "I 'R [ul "ihrr§. ':. .
  8. 8. (Jia ? im- Take advantage of USER GENERATED (E) CONTENT (E) [Q m (E) får eiâliâl
  9. 9. i *e , -1:rur= i : - rubrik __-« 525 likes . ie WE. , v1. fedex @lycheeeesg found #FedEx at the end *JRR i / Åe x^ Of thäsf"if building in 636 likes Singg. Ofe- Whatas at th” end Of YOUV feçl9:: xTI.1s L; .tÄ. 'ggg *frå* 30W? *flegram business to the next level looks. regram: i @ny_2_az weebeed^hhin7JÖ T. de that. ._ H , S _ . _ f" f, gm »Hi Q | g . i i . U . i 'Öl r -i FedEx isn't using lnstagram as a place to show off its packaging expertise. lnstead - it shows off where FedEx is - with the help of user generated content.
  10. 10. (- PHOTO o cbre A view ot the Eiffel Tower. which was completed in the late 18005 and named after engineer Gustave Eiffel, whose ompany designed and built it. The Eif-fel ' a global cultural icon of France, one est Structures in Paris and one of recognizable towers in the world. Photo credit: @spontanenuphare AQEQ: #BuiIdOnAdvantae h Q [5] O å (- PHOTO 0 (- PHOTO o 154 likes cbre A view of downt CBFtEs 21st Ioor Nashville from ce at 150 4th Avenue North. Nash the capital of Tennessee. and the se rgest city in the state. Photo credit: @ericsdeems ttshareYourskyline âtCBRE cbre A view of Makati, Philippines. from the Edades Tower and Garden Villas. Makati is one of the cities that make up Metro Manila. d is among the top 20 rnost popuious in country. It is also among the 50 most ely populated cities in the world. Photo credit: @holareich átvantagePoint ttCBRE 00.510; Commercial real estate doesn't sound picturesque, but CBRE caught our attention with beautiful cityscapes captured (with the help of UGC) across the globe.
  11. 11. Wii» 654m: Strive for photos that LOOK GOOD TOGETHER
  12. 12. 4- | 'lYi| !*'I: ||tVll. " ' ' _ r wintltslklltülr* --i mailchimp . , , t › , › i A' ' inte_ ›/ .“_-y 8 _øfwmzfá : M / r ' / ii. t F A i ? b d) / /J A. .. . i . . r ' - / 'I . J IX' “W i _/ _. “r . z i . - t. / J) E. 297 likes mailchimp Bright things coming! bkbazaar Woot! vsimonato Yay! MaiIChimp keeps it simple.
  13. 13. MILLER_WELDERS '°° Miller Electric knows what its followers like to see - hands on, action shots. (Also to note: Miller poses questions to its followers about the welding projects they're working on - it gets a massive response! )
  14. 14. Câiüâfwø: Repurpose VIDEOS for max exposure
  15. 15. i “r tVlVüNiVll"Häittiltltll” Marmoset provides quality audio for video producers. What better way to show off expertise than using this social network to showcase videos featuring its own product?
  16. 16. 97k dw- Keepit SPICY!
  17. 17. . *e euron. . 'v : ulllrlauflnmli ç : nlllrlätålinxagz l' shutterstock v-u n 7%. *min* “ w La» . ggn 4a. i_ _ _ , D “' <4 / I,-* , I 7 - , v i : kan V -1 _ I . y . D . - . 23'_ J' i 94.: ... " i Åt ? ill i i ii- . ( å _ 1 , i' ü. , i . t k ( Å v . t x- i »i "l l * f '*' 'i Lt r “S r u' Mai* *y : v e_ g f' . j *är F 4 : ., J 4_ 4 304 likes »j *i " shutterstock Dove love X Photo b : Pan Xunbin ltdoves ttflying ttsky U7_ " ' ttcloud olorful tácolourful ttbirds hp* “ - ' tibeautiful ttpretty ttanimals #wildlife i k_ ›_ i _ _ | <i. › o l ; x i CJ oi ; x As a stock image provider, we had high expectations for Shutterstock. This is an example of mixing things up, bringing a variety of images to the table and ultimately giving followers the mystery of what type of post will be next.
  18. 18. (älg Qwul Create a hashtag campaign Utilize your brand colors Take advantage of user generated content (UGC) Repurpose videos for max exposure Strive for a gallery that looks good together Keep it spicy
  19. 19. 6; 15 CONTENT MARKETING YOU know youre a MM*- " content writer S TO RING IN 2015 “B “ifilâêl“o^§§Ea*á'å? N%? E$“'* d When” 15 campaigns that nail it -x * -e CONTENT FOR SOCIAL . x . g ç/ /O Al» , '

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