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Soc. Media Inside Orgs.
- 1. Social Media
Inside the Firewall
Strategic Applications and Side-effects
© CHANGEase Inc. 2010
- 2. Social media is already operating
inside your firewall ...
- influencing internal stakeholders’ opinions of their company
and its products, policies and employment branding
- reshaping operational relationships across silos and
geographies
- impacting efforts to maintain company classified information
securely within the firewall
- defining your company’s brand reputation.
© CHANGEase Inc. 2010
- 3. Social media is increasingly operating
inside your firewall ...
- influencing internal stakeholders’ opinions of their company
and its products, policies and employment branding
- reshaping operational relationships across silos and
geographies
- impacting efforts to maintain company classified information
securely within the firewall
- defining your company’s brand reputation.
Isn’t it time to
better manage its influence?
© CHANGEase Inc. 2010
- 5. Knowledge and Change Talent
Innovation Management Management
real-time development, strategies, products, recruitment, inventorying,
sharing, identifying policies, systems, brand, development, assignment,
and solving challenges restructuring, M&A succession, culture
Strategic Applications
Social Media
Inside the Firewall
Organisational Side Effects
© CHANGEase Inc. 2010
- 6. Realtime
Knowledge and Change Talent
Knowledge
Innovation Management Management
development, sharing
real-time development, strategies, products, recruit, inventory,
sharing, identifying
and application policies, systems, brand, develop, assign,
and solving challenges restructuring, M&A succession , culture
Strategic Applications
Social Media
Inside the Firewall
Organisational Side Effects
Leadership Communications Organizational
Power and Influence multi-directional, real - Design
based on followership of time, unblocked and flatter, cross-silos, policies
thought leaders vs. undistorted along aligned with collaborative
positional authorities management chain transparent culture
New Digital Divide
Users vs. non-users of SM - often linked to age demographics
© CHANGEase Inc. 2010
- 7. Knowledge and
Knowledge and Change Talent
Innovation
Innovation Management Management
real-time, development,
real-time development, strategies, products, recruitment, inventorying,
sharing, identifying
sharing, identifying policies, systems, brand, development, assignment
and and solving challenges
solving challenges restructuring, M&A succession, culture
Strategic Applications
Social Media
Inside the Firewall
Organisational Side Effects
Leadership Communications Organizational
Power and Influence multi-directional, real - Design
based on followership of time, unblocked and flatter, cross-silos, policies
thought leaders vs. undistorted along aligned with collaborative
positional authorities management chain transparent culture
New Digital Divide
Users vs. non-users of SM - often linked to age demographics
© CHANGEase Inc. 2010