Call Girls Electronic City Just Call 7001305949 Top Class Call Girl Service A...
Â
Making Data Talk
1. MAKING DATA TALK:
COMMUNICATING PUBLIC HEALTH
DATA TO THE PUBLIC, POLICY MAKERS,
AND THE PRESS
Bradford W. Hesse, PhD
National Cancer Institute
Tuesday, November 29, 2011
14. *
*
*8,571 must die from smoking to warrant news story
*7,500 must die due to obesity to warrant news story
Tuesday, November 29, 2011
15. Actual Mortality from Risk Factor
Copy Devoted to Risk Factor
Frost K, Frank E, Maibach E. Relative risk in the news media: a quantiďŹcation of misrepresentation. Am J Public Health 1997;87(5):842-5.
Tuesday, November 29, 2011
17. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
Educate
Inform
Tuesday, November 29, 2011
Persuade
Support
Decisions
18. Organize
⢠What is the evidentiary story?
⢠What functions will data serve?
Plan
⢠Audiences, messages, channels?
⢠Timeline?
Test
⢠User-centered design
⢠Translational research
INtegrate
⢠Connect service w/ partners
⢠Connect the dots for users
Tuesday, November 29, 2011
OPT IN
19. Organize
⢠What is the evidentiary story?
⢠What functions will data serve?
Example
Tobacco & Cancer
Function
Inform
Settled
Science
Science
Unsettled
Science
Tuesday, November 29, 2011
Educate
Persuade
Support
Decisions
20. Organize
⢠What is the evidentiary story?
⢠What functions will data serve?
Example
Environmental Exposure
Function
Inform
Settled
Science
Science
Unsettled
Science
Tuesday, November 29, 2011
Educate
Persuade
Support
Decisions
21. Organize
Inform
⢠What is the evidentiary story?
⢠What functions will data serve?
For Example
HINTS Isopleth âWeatherâ Map
State-base Cancer Mortality (lung)
Tuesday, November 29, 2011
22. Organize
⢠What is the evidentiary story?
⢠What functions will data serve?
Plan
⢠Audiences, messages, channels?
⢠Timeline?
Test
⢠User-centered design
⢠Translational research
INtegrate
⢠Within the bigger picture
⢠In a practical way for users
Tuesday, November 29, 2011
OPT IN
24. Plan
Educate
⢠Audiences, messages, channels?
⢠Timeline?
Understand audienceâs use / misuse of
data
Exceptional Case
Fallacy of small numbers;
Tversky & Kahneman, 1971
Tuesday, November 29, 2011
25. Plan
⢠Audiences, messages, channels?
⢠Timeline?
Understand audienceâs use / misuse of
data
For Example
Use Data to Correct
Misperceptions
Tuesday, November 29, 2011
Lives Saved from Seatbelt Use
26. Plan
⢠Audiences, messages, channels?
⢠Timeline?
Perceptual Basics
SOURCE: http://alleydog.com/topics/sensation_and_perception.php
Tuesday, November 29, 2011
27. Cognitive / Perceptual
Research
⢠Constructive process
⢠Gaze goes to center
for pattern
⢠Contiguous labels for
meaning
⢠Left to right tendency
in western culture
⢠Perceptual rules guide
meaning
source: Carpenter PA, Shah P. A model of the perceptual and conceptual processes in graph comprehension. J
Educ Psychol. 1999, 91(4): 690-702.
Tuesday, November 29, 2011
28. Cognitive / Perceptual
Research
⢠Constructive process
⢠Gaze goes to center
for pattern
⢠Contiguous labels for
meaning
⢠Left to right tendency
in western culture
⢠Perceptual rules guide
meaning
source: Carpenter PA, Shah P. A model of the perceptual and conceptual processes in graph comprehension. J
Educ Psychol. 1999, 91(4): 690-702.
Tuesday, November 29, 2011
29. Cognitive / Perceptual
Research
⢠Constructive process
⢠Gaze goes to center
for pattern
⢠Contiguous labels for
meaning
⢠Left to right tendency
in western culture
⢠Perceptual rules guide
meaning
Tuesday, November 29, 2011
30. Cognitive / Perceptual
Research
⢠Constructive process
⢠Gaze goes to center
for pattern
⢠Contiguous labels for
meaning
⢠Left to right tendency
in western culture
⢠Perceptual rules guide
meaning
Tuesday, November 29, 2011
31. Visualizing Long Term
Change
Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The
Joy of Stats - BBC Four
⢠Constructive process
⢠Gaze goes to center
for pattern
⢠Contiguous labels for
meaning
⢠Left to right tendency
in western culture
⢠Perceptual rules guide
meaning
source: Carpenter PA, Shah P. A model of the perceptual and conceptual processes in graph comprehension. J
Educ Psychol. 1999, 91(4): 690-702.
Tuesday, November 29, 2011
32. Visualizing Long Term
Change
Hans Rosling's 200 Countries, 200 Years, 4 Minutes - The
Joy of Stats - BBC Four
⢠Constructive process
⢠Gaze goes to center
for pattern
⢠Contiguous labels for
meaning
⢠Left to right tendency
in western culture
⢠Perceptual rules guide
meaning
Tuesday, November 29, 2011
33. Plan
⢠Audiences, messages, channels?
⢠Timeline?
Frame
Social progress
Economic development/
competitiveness
Morality/ethics
ScientiďŹc/technical uncertainty
Pandora â s box/Frankensteinâ s
monster/runaway science
Public accountability/
governance
Middle way/alternative path
ConďŹict/strategy
Tuesday, November 29, 2011
34. Plan
⢠Audiences, messages, channels?
⢠Timeline?
âSelling ScientiďŹc
Frame
Social progress
Economic development/
competitiveness
Morality/ethics
ScientiďŹc/technical uncertainty
Pandora â s box/Frankensteinâ s
monster/runaway science
Public accountability/
governance
Middle way/alternative path
ConďŹict/strategy
Tuesday, November 29, 2011
Doubtâ
35. Plan
Persuade
⢠Audiences, messages, channels?
⢠Timeline?
â1200 Peopleâ
Frame
Social progress
Economic development/
competitiveness
Morality/ethics
ScientiďŹc/technical uncertainty
Pandora â s box/Frankensteinâ s
monster/runaway science
Public accountability/
governance
Middle way/alternative path
ConďŹict/strategy
Tuesday, November 29, 2011
The âTruthâ Campaign: American
Legacy Foundation
36. Plan
⢠Audiences, messages, channels?
⢠Timeline?
Publicâs Trust in Health Information Channels
2002-2003
2005
2008
80%
http://hints.cancer.gov/
70%
60%
50%
40%
30%
20%
10%
0%
Doctor
Tuesday, November 29, 2011
Family or
Friends
Radio
Internet
Television
37. Plan
⢠Audiences, messages, channels?
Use of Social Media (2008)
⢠Timeline?
Online Support
Bloggers
Social Networking
50%
http://hints.cancer.gov/
45%
40%
Use highest among
35%
non-white
30%
25%
20%
15%
10%
5%
0%
Non-Hispanic
White
Tuesday, November 29, 2011
Hispanic
Black /
African
American
Other
38. Plan
⢠Audiences, messages, channels?
⢠Timeline?
Go to where the people are
Press Release
Physician Outreach
Media Outreach
Personal
Media
Updated
Web
Presence
Tuesday, November 29, 2011
39. Organize
⢠What is the evidentiary story?
⢠What functions will data serve?
Plan
⢠Audiences, messages, channels?
⢠Timeline?
Test
⢠User-centered design
⢠Translational research
INtegrate
⢠Within the bigger picture
⢠In a practical way for users
Tuesday, November 29, 2011
40. Test
⢠User-centered design
⢠Translational research
⢠Usability testing
⢠Focus groups
⢠Informal feedback
⢠Formative
evaluation
⢠RCTâs
Tuesday, November 29, 2011
42. Organize
⢠What is the evidentiary story?
⢠What functions will data serve?
Plan
⢠Audiences, messages, channels?
⢠Timeline?
Test
⢠User-centered design
⢠Translational research
INtegrate
⢠Within the bigger picture
⢠In a practical way for users
Tuesday, November 29, 2011
43. INtegrate
⢠Within the bigger picture
⢠In a practical way for users
Tuesday, November 29, 2011
44. INtegrate
⢠Within the bigger picture
⢠In a practical way for users
Tuesday, November 29, 2011
45. INtegrate
⢠Within the bigger picture
⢠In a practical way for users
Tuesday, November 29, 2011
46. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
Educate
Inform
Tuesday, November 29, 2011
Persuade
Support
Decisions
47. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
Educate
Inform
Tuesday, November 29, 2011
Persuade
Support
Decisions
48. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
Educate
Inform
Tuesday, November 29, 2011
Persuade
Support
Decisions
49. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
Educate
Inform
Tuesday, November 29, 2011
Persuade
Support
Decisions
51. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
The Case of NOAA
Government ensures
data quality, provenance
Hesse, B. W. Overview to the Concept of Cyberinfrastructure
for Health. First NIH-NSF sponsored seminar, La Jolla, CA,
March 2008.
Tuesday, November 29, 2011
Meteorologists innovate on
communication to public
52. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
The Case of NOAA
Participative media allows for
community activation
The Participative Web
Hesse BW, Hansen D, Finholt T, Munson S, Kellogg W, Thomas JC. Social Participation in
Health 2.0. IEEE Computer. 2010;43(11):45-52.
Tuesday, November 29, 2011
53. âMaking Data Talkâ
Adapting to a World of Ubiquitous Data Systems
The Case of NOAA
Mobile Access: Always on, always proximal
Tuesday, November 29, 2011
54. Can we make data work to
improve clinical practice?
Tuesday, November 29, 2011
55. Can we make data work to
improve clinical practice?
Shared Decision
Making
ClearPractice, Inc.
Mobile Access to
Data
Tuesday, November 29, 2011
56. Can we make data work to
improve community health?
The Health Data
Initiative Forum,
June 9, 2011
Tuesday, November 29, 2011
57. Can we make data work to
improve community health?
BLS
Tuesday, November 29, 2011
USDA
CDC
58. Can we make data work to
improve world health?
Deaths from lung cancer: Men
Rates normalized on age per 100,000 male residents (gapminder.org)
Tuesday, November 29, 2011
59. Can we make data work to
improve world health?
Tuesday, November 29, 2011
60. Can we make data work to
improve world health?
Tuesday, November 29, 2011
61. Can we make data work to
improve world health?
Thomas Friedman, Massachusetts Institute of Technology, May 16, 2005
Tuesday, November 29, 2011
62. Can we make data work to
improve world health?
Thomas Friedman, Massachusetts Institute of Technology, May 16, 2005
Thank you!
Tuesday, November 29, 2011