Your Annual Marketing Toolbox

2. The 54 Different
Marketing Tasks You
Need to Do Every Year

3. The 54 Different Marketing Tasks You Need to Do Every Year
Send Out OVERSIZED Postcard – 12 months

4. Send Out Nuggets Postcard – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year

5. Send Out E-Mail Newsletter – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year

6. Send Out Referral Email to NEW customers – 12 months
The 54 Different Marketing Tasks You Need to Do Every Year

7. Send Out Lost Customer Reactivation Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year

8. Send Out Themed Cash Flow Surge Campaign – Every Quarter
The 54 Different Marketing Tasks You Need to Do Every Year

9. 12-Month Marketing & Implementation Calendar
The 54 Different Marketing Tasks You Need to Do Every Year

10. Your Ultimate Magnetic Offer Generator
The 54 Different Marketing Tasks You Need to Do Every Year

11. Massive Response
Marketing Lead
Generations & Lead
Magnets

12. $51K-Home-Page-Website Transformation
Massive Response Marketing Lead Generations & Lead Magnets

13. Things Marketers Should Automate
Massive Response Marketing Lead Generations & Lead Magnets
You have to use
automation to
understand buyer
intent, engage in
your prospects’
interests and allow
them to self-move
through their
journey.

14. The Invasion of Advertising by Medium A Timeline
Massive Response Marketing Lead Generations & Lead Magnets
The only way to reach consumers
now and in the future is to stop
interrupting what people want to
consume.

15. Massive Response Marketing Lead Generations & Lead Magnets
How to Attract your Ideal Customer
How To Create A Lead Magnet Step-By-Step & "How to
Attract Your Ideal Customer"

16. Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
Here’s the first 3 to start with:
•Whitepaper
•Case-study
•Landing page

17. Interested In Becoming a Lead-Gen Specialist- Tools & Media’s
Massive Response Marketing Lead Generations & Lead Magnets
#1 Challenge is generating more leads. It starts with
the PROSPECT!
The Motivating Sequence:
1. Attention- Headline that’s BENEFIT RICH
2. Problem - Start the body copy with the
prospect’s problem or goal- Getting it to the
front burner.
3. Solution - Explain Irresistible Offer
4. Proof - Testimonials Offline and Online - Videos
5. Action = CTA

18. Lead Magnets Checklist
Massive Response Marketing Lead Generations & Lead Magnets

19. Create a Lead Magnet That Captures Leads Work Sheet
Massive Response Marketing Lead Generations & Lead Magnets
Discover how
to create a lead
magnet quickly
and efficiently
in this helpful,
step-by-step
guide.

20. Authority
“Content Marketing”

21. A Content Marketing Strategy That Works
Authority “Content Marketing”
Authority comes
from taking what
you know best
and sharing it with
others for
their benefit.

22. How to Create Content That Converts
Authority “Content Marketing”
How To Tell a
Story Over Time
that Transforms an
Audience Into
Customer and
Clients

23. How to Effectively Promote Your Content
Authority “Content Marketing”
How To Use
Alliances,
Competition, and
Your Enemies to
Get More Likes,
Shares, Links, and
Traffic

24. Simplify Your Content Marketing Strategy with a One-Page Plan
Authority “Content Marketing”

25. The 5 Pillars of Successful Content Marketing
Authority “Content Marketing”
Learn why content
marketing really
works or why it’s
important.

26. The Essentials of a Documented Content Marketing Strategy
Authority “Content Marketing”
Regardless of the
format you use, this
document will walk
you through the steps
you need to
follow and the
questions you need to
ask as you create your
content marketing
strategy.

27. Endless Funnels

28. 2015 Lifecycle Marketing Planner
Endless Funnels
Use this planner to
record ideas and
insights about the
biggest
opportunities you
see in your
marketing and
sales.

29. 10 Tips for Accelerating Your Pipeline
Endless Funnels
This white paper will
walk you through
ten ways that
marketing
automation can help
you shorten the
length of your sales
cycle — without the
additional
investment in time
and resources.

30. NO BS Direct Marketing System
Endless Funnels
Capture + Amplify
+ Maintain =
Perpetual Growth

31. 20 Step Sales Funnel
Endless Funnels
Step 1: Create a powerful, unique marketing message (“a
compelling story”) that separates you from your competition.
This statement / offer needs to be a clear & concise reason to
call you versus anyone else.
Step 2: Create your list of prospects. Starting with your existing
database of past/current clients & Source of Income.
And So Much More….

32. Modern Marketing Circa
Endless Funnels
Discover
Strategic
Database
Marketing
and How To
Apply It.

33. Customer Journey Map
Endless Funnels

34. Empathy Map
Endless Funnels

35. The Machine-Process Map
Endless Funnels

36. Experience Map
Endless Funnels

37. Emotional Direct
Response
Marketing

38. Why Direct Response Client Attraction Systems
Emotional Direct Response Marketing
A system designed
to accelerate your
business growth to
the next level by
attracting more
clients, making more
money and
multiplying your
business.

39. How To Develop A Marketing SYSTEM
Emotional Direct Response Marketing
Key word: SYSTEM.
By definition, a
system is organized,
reliable and
consistent and there
for capable of
delivering
consistently
predictable results.

40. 10 Rules of No BS Marketing Diet
Emotional Direct Response Marketing
Memorize them
by heart so you
can save time,
effort and money
and become
successful in
marketing
anything under
the sun.

41. Do Marketing That Works
Emotional Direct Response Marketing
Do marketing
that works and
avoid
unproductive,
unaccountable
advertising.

42. Essential Elements In Direct Response Marketing
Emotional Direct Response Marketing
Your guide and
checklist to get
them to
respond...

43. The 10 Money Making and Marketing Rules
Emotional Direct Response Marketing
1. There will always be an offer or offers.
2. There will always be a reason to respond now.
3.There will always be clear instructions on how to
respond.
And More….

44. Effective Direct Response Marketing
Emotional Direct Response Marketing
Learn to effectively
generate an
immediate
response from
consumers.

45. Marketer Cheat Sheet
Emotional Direct Response Marketing
• Marketing & Position
• Lead Generation
• Lead Conversion
• Up-selling/Cross-sell
• Client Fulfillment
• Referrals

46. Defining Your Ideal Customer Resource
Emotional Direct Response Marketing

47. 10 Profit Triggers
Before, During & After
Building Blocks to Grow
Your Business Easier,
Faster and SMARTER.

48. 1. Narrowing Down And Choosing A Single Target Market
(At A Time)
10 Profit Triggers
Before Building Blocks

49. 2. Inspiring Your Perfect Prospects To Pursue You Rather
Than You Pursuing Them
10 Profit Triggers
Before Building Blocks

50. 3. Educating And Motivating Them So That They’re
Anxious To Give You Money.
10 Profit Triggers
Before Building Blocks

51. 4. Presenting Your Client Focused UNQUIE BENEFITS &
Hidden Benefits
10 Profit Triggers
During Building Blocks

52. 5. Delivering An Amazing Experience To Them. Executing
Your WOW Factors
10 Profit Triggers
During Building Blocks

53. 6. Providing Amazing Service “Benefits" After The Sale
Has Been Finalized. Over Delivering is the Secret!
ALWAYS OVER-DELIVER
10 Profit Triggers
During Building Blocks

54. 7. Get Testimonial Online & Offline - While You
Frequently Nurturing The Relationship
10 Profit Triggers
After Building Blocks

55. 8. Orchestrate And Finely Tune Your Referral Processes,
You Must Implement Accountable & Measurable
Actions
10 Profit Triggers
After Building Blocks

56. 9. Client RETENTION- What Do They Want Next?
10 Profit Triggers
After Building Blocks

57. 10. Client REACTIVATION
10 Profit Triggers
After Building Blocks

58. USP- Unique Selling
Proposition or “Ultimate
Strategic Positioning”
statement

59. USP- Unique Selling Proposition
18 Reasons Presentation
• Can your USP create
speed?
• Is what you say
believable.
• Can you make a big
promise in your USP?
And MORE….

60. USP- Unique Selling Proposition
Creating a Winning USP AMC + USP Media Idea Generator
Discover The Most
Important And
Challenging
Question You Will
Ever Answer About
Your Business.

61. USP- Unique Selling Proposition
The 6 Step USP Builder Process
Learn the 6
simple tips
that will
guide you
build a
winning USP.

62. USP- Unique Selling Proposition
USP Builder Mindmap Questions + USP Ideas
A tested Mind
map to build a
USP that stands a
out plus tons of
USP Ideas that
will surely inspire
you

63. USP- Unique Selling Proposition
USP Breakthrough
Step 1: Choose Your
Buyer.
Step 2: Choose What
it is You’re Selling.
Step 3: Choose Your
Unique Angle.
And MORE…
Fresh Hot Pizza in 30
Minutesof Less....
Guaranteed!!!

64. Copywriting-
Selling - One to
Many

65. Copywriting- Selling - One to Many
Headlines
LEARN HOW TO
WRITE
ATTENTION
GRABBING
HEADLINES THAT
CONVERT

66. Copywriting- Selling - One to Many
Bullets
Fascinate, Tease
& Shoot to Kill!
Learn How a
Single Bullet Can
Get a Customer
to Buy

67. Copywriting- Selling - One to Many
Stories SELL, Facts TELL
What really makes a
good story that
sells? Discover How
To Create Powerful
Copywriting With
Simple Story
Frames.

68. Newsletters & E-
Letters
(Known as the #1 Media....)

69. Newsletters & E-Letters
Building a
relationship
encourages
customer
retention...
improving
lifetime values.

70. Referral

71. Referral
The Definitive
Guide To Turning
Casual Contacts
Into Solid Sales
Opportunities.
Endless Referrals

72. Referral
Flood Your
Business with
NEW CUSTOMERS
The Ultimate NO B.S.
Referral Machine

73. Referral
How To Get More
Referrals &
Differentiate
Yourself From The
Competition
Unique Sales Stories

74. Referral
Take Command of
Your Referrals
Unstoppable Referrals

75. Sales Mountain
& Sales Scripts

76. Sales Mountain & Sales Scripts
How Scripts
Can Help
You Increase
Sales

77. Sales Mountain & Sales Scripts
Sales Mountain

78. Sales Mountain & Sales Scripts
Secrets To Writing Killer Prospecting Scripts
Killer
Scripts
That
Converts

79. Sales Mountain & Sales Scripts
THE IMPORTANCE OF SALES SCRIPTS
Discover how
this often-
misunderstood
idea can
dramatically
increase your
sales results.

80. Sales Mountain & Sales Scripts
Writing An Effective Prospecting Sales Script
Convert
Your
Audience in
Clients