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Datacasting Content - The Work of Ryerson University's Interactive Broadcast Learning Lab and Canadian Digital Television Inc. in 2003

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Datacasting Content - The Work of Ryerson University's Interactive Broadcast Learning Lab and Canadian Digital Television Inc. in 2003

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Presentation To SMPTE Toronto on the work both Ryerson University's Interactive Broadcast Learning Lab and Canadian Digital Television Inc did relating to ATSC Datacasting to the Toronto SMPTE Section on November 11, 2003.

Presentation To SMPTE Toronto on the work both Ryerson University's Interactive Broadcast Learning Lab and Canadian Digital Television Inc did relating to ATSC Datacasting to the Toronto SMPTE Section on November 11, 2003.

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Datacasting Content - The Work of Ryerson University's Interactive Broadcast Learning Lab and Canadian Digital Television Inc. in 2003

  1. 1. Datacasting Content Ryerson University By Brad Fortner Rogers Communications Centre Ryerson University
  2. 2. FuturePlan - 2000 R “The transition to digital will bring about changes so fundamental to the current business models for broadcasting that, by 2010, it is possible that the way the broadcasting business operates in Canada will bear little resemblance to the structure we recognize today”
  3. 3. FuturePlan “The transition to digital will bring about changes so fundamental to the current business models for broadcasting that, by 2010, it is possible that the way the broadcasting business operates in Canada will bear little resemblance to the structure we recognize today”
  4. 4. Canadian Association Of Broadcasters FuturePlan
  5. 5. Digital Services
  6. 6. Broadcast Value Chain
  7. 7. Changing Demographics
  8. 8. Changing Demographics Classic Couch Potato Will Live On But….
  9. 9. MACLEANS ARTICLE - 2003 “Younger Canadians are driving the emerging trends in entertainment.” “ There's more electronic equipment -- from PCs to CDs to DVDs -- in homes with 15- to 19-year-olds than in any others.” The New View From TV Land Maclean’s May 2003
  10. 10. MACLEANS ARTICLE - 2003 •98 per cent have CD players •89 per cent have PCs •29 per cent of whom have dial-up •Most of remainder high-speed Internet 15 to 19 Year Olds
  11. 11. MACLEANS ARTICLE - 2003 FOR THE YOUNG, THE INTERNET IS THE FIRST CHOICE
  12. 12. MACLEANS ARTICLE - 2003 Burning Video Is The Next Craze
  13. 13. MACLEANS ARTICLE - 2003 GIMME ME WHAT I WANT, WHEN I WANT IT, OR I'LL TAKE IT
  14. 14. Ryerson University operates an Interactive Broadcast Learning Lab that specializes in the advancement of knowledge of broadcast data content applications. Interactive Broadcast Learning Lab
  15. 15. Houses advancing interactive entertainment devices such as wireless cellphones, Wi-Fi environments, Personal Video Recorders, plasma HDTV displays, PCTV, DTV and HDTV reception. Interactive Broadcast Learning Lab
  16. 16. The variable bit-rate MPEG used to transport HDTV leaves 3-5 Mbps of Opportunistic Data. ATSC VIDEO AND AUDIO DATA OPPORTUNISTIC DATA 19.4 Mbps
  17. 17. The data component can be separated from the ATSC transmission stream by use of outboard boxes and cached on a hard drive or put on a network using data boxes that use standard USB or PCI technology. ATSC
  18. 18. The lab is connected to the CDTV transmitter Master Control and can activate the insertion of data content into the ATSC stream. Interactive Broadcast Learning Lab Ryerson CHUM/CITY CHUM/CITY Ryerson IBLL Master Control
  19. 19. Content Opportunities
  20. 20. Digital Transmission This Is Good News Because It Allows Broadcasters To Transmit Content Directly To The New Emerging Demographic
  21. 21. Home Wireless Network Should be viewed as a complementary technology
  22. 22. Wireless Interaction Real Time Surveys Real Time Voting
  23. 23. Real Time Streaming
  24. 24. Enhanced Advertising Aspirin Advertisement PDF Placed In Home Network
  25. 25. Enhanced Advertising Car Advertisement PDF Placed In Home Network
  26. 26. Education Review Or Depth – Links Available Via Internet Additional Study – Teachers Guide Placed In Home Or School’s Network
  27. 27. Product Demo And Distribution Video Game Advertisement Video Game Demo Strategy Book (PDF) Purchase Game
  28. 28. Non Program Related Data - Other Markets Potential application development for non-program associated data includes cost-effective remote data delivery opportunities for a wide variety of applications. Electronic Signage Backseat Multimedia Robotic Control Kiosk Content
  29. 29. Content Opportunities iBlast Game Network MovieBeam Places Games, Game Demo’s and Gaming Information On Subscribers Computers Holds 100 Rental Movies With Ten Movies Replaced Each Week
  30. 30. Content Opportunities iBlast Game Network Uses Fixed and Opportunistic data to provide subscription game service. (75 gigabytes per day)
  31. 31. Narrowcast Medical Network Same Technology Can Be Used To Narrowcast Content
  32. 32. Content Opportunities MovieBeam Can The Same Technology Behind MovieBeam Deliver Car Multimedia?
  33. 33. Educational – Our City; An HDTV Mosaic Of Toronto Allan Gardens Section
  34. 34. MPEG 4 - Tools Authoring Tool MPEG 4 Server MPEG 4 Player
  35. 35. Educational – Our City; An HDTV Mosaic Of Toronto Allan Gardens MPEG-4 Datacast
  36. 36. Metadata In Action Metadata can become the base for interactive MPEG – 4
  37. 37. Robotic Control Transmitter Data Receiver Private Radio or 802.11 WiFi Radio Controlled or WiFi Robot
  38. 38. Next - Digital Signage System Authoring Stations Network Server IP Network Browser Station & Display IP Network
  39. 39. Digital Signage System Authoring Stations Network Server IP Network Browser Station & Display
  40. 40. Signage & Kiosk System Authoring Stations Network Server IP Network Browser Station & Display
  41. 41. Signage & Kiosk System Authoring Stations Network Server Browser Station & Display
  42. 42. Is about the value “that they can bring to their bits” “Every null packet transmitted is a lost opportunity” Broadcaster’s Future VIDEO AND AUDIO DATA OPPORTUNISTIC DATA
  43. 43. The CDTV Datacasting Team Ryerson University Many Ayromlou James Cancilla Tina Collier Pearl Rue/Chen Brad Fortner Salim Hanif Attila Jagodits Rob King Sam Lee David Michaud Rob Shore David Tom Centennial College Robby Oentoro Chris Tomotsugu Seneca College Bryan Broome Abdal Hoosein Corporate Applied Electronics B2C2 Bell ExpressVu BSE Inc. CHUM/CITY I-Vast Panasonic Pinnacle Systems SummitFX Triveni Digital Villanueva & Assoc.
  44. 44. TV Broadcasting In 2010 “Personal video recorders, satellite radio, and other digital technologies will start to have a real impact after 2005, as will the changes that are underway in electronic commerce. Taken together, all of these developments are likely to slow the growth of media in their traditional operations, while creating new opportunities for those same media if they are prepared to embrace the digital future”.
  45. 45. TV Broadcasting In 2010 Datacasting Is One Such Opportunity

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