1. Marília
Ramachoti
Ferreira
Carvalho
Rua
Abílio
Soares,
760,
apto
72
–
Paraíso
–
São
Paulo/SP.
26
anos,
single,
Brazilian
Phone
(011)
2631-­‐8996/Mobile
(011)
9
8271-­‐6986
E-­‐mail:
mariliaramachoti@gmail.com
APPLICATION
TARGET
To
work
on
projects
related
to
marketing
and
its
related
business.
ACADEMIC
FORMATION
-­‐
INSPER
–
Instituto
de
Ensino
e
Pesquisa
-­‐
São
Paulo
/
Brazil
Post
graduation
on
Business
Administration
–
start
month
June/2015
–
on
going.
-­‐
FGV
-­‐
Fundação
Getúlio
Vargas
-­‐
São
Paulo
/
Brazil
Entrepreneurship
and
Business
Management
–
December/2014
-­‐
ESPM
-­‐
Escola
Superior
de
Propaganda
e
Marketing
-­‐
São
Paulo
/
Brazil
Student
of
Social
Communication
–
Media,
emphasis
on
branding
-­‐
December/2012
-­‐
UCI
-­‐
University
of
California
Irvine
Extension
-­‐
Irvine,
CA/USA
Certification
on
International
Business
and
Management
–
March/2012
IDIOMS/LANGUAGES
English:
Fluent
(fluency
acquired
on
10
moths
specialization
in
California,
2011/2012)
PROFESSIONAL
EXPECIENCE
Marketing
and
communication
coordinator
-­‐
Ihearyou
(inovation
and
tech
startup
–
São
Paulo)
April/2015
–
present
moment
Duties
and
accomplishments:
responsible
for
the
communication
and
strategies
on
online
and
offline
marketing,
focused
on
its
first
product
“ihearyou
app”.
-­‐ Campaign
and
processes
management.
-­‐ In
charge
of
users
activation
campaigns,
digital
marketing
campaigns,
and
social
media
management;
Responsible
for
the
preparation
and
monitoring
of
actions
and
materials
for
the
press;
-­‐ Development
and
management
reports
analysis,
support
on
creation
and
execution
of
marketing
plans;
-­‐ Survey
of
market
trends,
monitoring
of
competition
and
monitoring
of
implementation
of
marketing
actions;
-­‐ Team
actions
follow-­‐up,
gathering
information
for
closing
of
each
action;

2. -­‐ Responsible
for
measuring
qualitative
and
quantitative
results
and
the
monthly
sending
of
social
reports;
-­‐ Responsible
for
the
management
and
maintenance
of
all
the
brand
identity.
Regional
Senior
Analyst
-­‐
APHEF
/
SENAR
(Federation
of
Agriculture
and
Livestock
of
São
Paulo)
April
/
2014
-­‐
May
/
2015
Duties
and
accomplishments:
responsible
for
the
program
"From
the
field
to
the
consumer,"
supervising
and
managing
rural
unions
and
SEBRAE
regional
offices
in
Campinas
and
regions.
-­‐ Responsible
for
implementing
new
policies
in
the
department,
respecting
the
hierarchies
and
methods
of
the
company.
-­‐ Management
of
programs
and
methods
aimed
at
organizational
marketing,
conducting
market
research
and
analyzing
public
behavior
before
the
launch
of
new
products;
-­‐ Responsible
for
managing
teams
and
developing
strategies,
indicating
methods
and
media
to
be
used
at
each
stage
of
the
campaign,
aimed
at
creation
of
integrated
groups
and
the
achievement
of
results;
-­‐ Responsible
for
the
organization
of
various
events
/
lectures,
seeking
to
mediate
and
facilitate
the
relationship
with
the
media,
partners
and
press
relations;
Product
manager
and
project
-­‐
BPS
Digital
Communication
(digital
communication
agency
in
Sao
Paulo)
April
/
2012
-­‐
June
/
2013
Duties
and
accomplishments:
responsible
for
operational
and
strategic
marketing
thinking.
In
addition
to
conducting
market
research
to
improve
competitive
strategies.
-­‐ People
Management,
responsible
for
team
of
three
diverse
partners
and
outsourced
internal
staff;
-­‐ Direct
involvement
in
prospecting
and
customer
capture,
winning
two
large
customers
within
a
month,
increasing
sales
by
15%;
-­‐ Preparation
of
monthly
reports
with
measurement
results.
Analysis,
management,
planning,
organization
and
control
of
the
activities
of
the
administrative
and
financial
areas
of
the
company;
-­‐ Creation
and
execution
of
campaigns,
projects
and
advertising
actions.
In
addition
to
always
present
innovations
for
customers
with
new
projects;
-­‐ Preparation
of
spreadsheets
and
graphs
relating
to
the
implementation
of
the
Project;
-­‐ Diagnosis
and
management
strategies,
in
addition
to
the
constant
monitoring
of
results;
-­‐ Preparation
of
briefings,
management
of
deadlines
and
approval
of
campaigns
for
advertising
clients,
promotion
and
research.
-­‐ Assistant
marketing
and
sales
-­‐
GCSM
(Global
Council
of
Sales
Marketing
-­‐
São
Paulo)
-­‐ September
/
2012
-­‐
February
/
2013
-­‐ Duties
and
accomplishments:

3. -­‐ Assistance
in
attracting
advertisers
to
the
magazine;
-­‐ Management
of
the
online
part
of
the
magazine,
analyzing
the
progress
and
compliance
with
the
established
deadlines;
-­‐ Assistance
in
the
launch
business
events
of
every
issue.
International
intern
-­‐
Laguna
Cliffs
Marriott
Resort
(Resort
in
California,
the
city
of
Dana
Point
/
USA)
December
/
2011
-­‐
April
/
2012
Duties
and
accomplishments:
extracurricular
work
experience
as
an
intern
in
the
accounting
department
and
sales
of
a
foreign
company.
Assisting
in
accounting
for
loyal
guests,
in
addition
to
dealing
with
new
clients
so
that
these
fulfill
their
weddings
and
large
corporate
events
at
the
Resort.
Assistance
throughout
the
sales
process
and
event
contracts
at
the
hotel.
Intern
in
the
department
of
Central
Marketing
-­‐
Abril
Group
June
/
2010
-­‐
June
/
2011
Duties
and
accomplishments:
assistance
in
the
creation
and
the
communication
strategies
definitions
for
many
of
the
major
brands
of
the
company.
-­‐ Development
of
strategic
communication
for
the
sales
executives;
-­‐ Receiving
briefings
and
development
of
customized
to
provide
clients
campaigns;
-­‐ Manage
the
relationship
with
other
departments,
such
as
sales
and
communication;
-­‐ Development
of
campaigns
involving
different
media,
such
as
magazines,
digital
media,
external
events,
TV
(MTV)
and
database.
SOFTWARE
/
KNOWLEDGE
-­‐ Cinema,
ESPM,
07/2008
-­‐ Integrated
Communication,
ESPM,
04/2009
-­‐ Event
Planning,
ESPM,
08/2009
-­‐ Digital
Media
Analyst,
Digital
Marketing
2.0,
01/2013
-­‐ Certificate
of
Facebook
Ads
-­‐
06/2013
-­‐ Microsoft
Windows
and
Microsoft
Office
(Word,
Excel,
PowerPoint)
-­‐ Adobe
Photoshop,
Illustrator
and
InDesign
-­‐ IPSOS
Marplan
-­‐
Sisem,
Tom
Micro
and
Galileo,
IBOPE
Monitor
-­‐ Google
Adwords,
Google
Analytics
(GA)
and
Facebook
Ads.