This look back through history proves that the price of products is never set in stone. From electronics to food and appliances, very few products have remained in the same price range when compared to their original counterparts.

1. The Price iS Right:
12 PRODUCTS
AND HOW THEIR
PRICES HAVE CHANGED
OVER THE LAST
100 YEARS

2. When it comes to finding the right price for your product or service, there is no
formula and no single correct answer. Even within the same industry, what
works for one company won’t necessarily work for the next.
!
Pricing products correctly is an art. It requires an awareness of the market as it
currently exits, the vision and ability to see a market as it could or will be, and
the logic to decide on a figure that will cover costs, send a message and
maximize sales.
!
This look back through history proves that the price of products is never set in
stone. From electronics to food and appliances, very few products have
remained in the same price range when compared to their original counterparts.
Read more:
What You Cannot Afford to Forget
When Pricing Your Products

3. Each of the following slides is broken down into three elements:
What it Was:
This was the original price of the product when it was first released
In Today’s Dollars:
Using the Consumer Price Index inflation calculator, you can see the
equivalent price of the product if it were released today
Now:
This is the price of the most comparable product that is available today

4. What It Was:
Now:
2001
$400
5GB iPod Classic
$535
$199.00
16GB iPod Touch
In Today’s Dollars:

5. Now:
1983
$3,995
Motorola
DynaTac
8000X
$9,495.59
$649.99
Motorola
Nexus 6
Fun Fact:
The FALCON
luxury line
sells the iPhone
for $95 Million,
and includes a
pink diamond
What It Was: In Today’s Dollars:

6. Now:
1982
$795
EPSON HX-20
The first “laptop”
$1,950.31
$250 - $499.99
Average price range
What It Was: In Today’s Dollars:

7. Now:
1913
$525
Ford Model T
$12,554.18
$18,460
2015 Ford Focus
What It Was: In Today’s Dollars:

8. Now:
1972
$100
Magnavox Odyssey
First video game console
$566.35
$499
Xbox One
What It Was: In Today’s Dollars:

9. Now:
1936
$12.50
Argus A Camera
$212.89
$25 - $100
Standard price range for
a digital camera
What It Was: In Today’s Dollars:

10. Now:
1955
$0.25
McDonald’s
Burger (0.15) & Fries (0.10)
$2.21
$2.29
McDonald’s
Cheeseburger and Fries
*Drink not included
What It Was: In Today’s Dollars:

11. Now:
1965
$3,200
Olivetti Programma 101
First “desktop” PC
$24,049.37
$800
Average price for a full
desktop PC, including monitor,
keyboard, and mouse
What It Was: In Today’s Dollars:

12. Now:
1929
$90
Delta Airlines
Round-trip Ticket:
Dallas, TX - Jackson, MS
$1,245.98
$327.20
Round-trip Ticket
Dallas, TX - Jackson, MS
What It Was: In Today’s Dollars:

13. Now:
1939
$600
RCA
TRK-12
TV set
$10,218.82
$1,099.99
RCA 65” 120Hz HD LED TV
What It Was: In Today’s Dollars:

14. Now:
1925
$145
Maytag
“Gyrafoam”
Washer
$1,961.53
$599
Maytag
Traditional Washer
"OurHoliday 031" by Apached - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons
What It Was: In Today’s Dollars:

15. Now:
1915
$10
White Cross
Electric Hair Dryer
$234.39
$25 - $49
Average price range
What It Was: In Today’s Dollars:

16. Your complete guide to planning!
and running a business.