Mission
and Culture

WHAT IS CULTURE? A set
of shared beliefs, values, and practices.

Why do we care about
culture?

Great culture
attracts
great people.

A great culture helps people
deliver their best work.

This document is about our
culture: Who we are and who we aspire to be.

BUT FIRST... What are we
trying to do? What’s our mission?

DID YOU KNOW... Most businesses
fail in 5 years

That number is
NOT GOOD

We can (and do) help
businesses last longer than 5 years

We can make
a difference

There are 29 Million small
businesses in the US

500,000 new businesses are created
every month

If just a small percent
last a few years longer, the entire economy grows

A rising tide lifts all
boats (our company & our customers)

OUR MISSION: We help people
succeed in business

How are we doing it?

We’re revolutionizing how small businesses
track performance. We’re FitBit for Small Business

CULTURE will help us get
there.

The PAS Culture 1 We
rely on data 2 We solve for the customer 3 We’re transparent 4 You have the autonomy to be awesome 5 We’re picky about our peers

1 We rely on data
“Without data, you are blind and deaf and in the middle of a freeway.” —Geoffrey Moore

1. WE RELY ON DATA
Test Everything Assumptions are great— but they need validation

1. WE RELY ON DATA
Minimum Viable Product (MVP) Distill ideas down to the basics before investing time & money in the real thing.

1. WE RELY ON DATA
But quality is always important “Minimum viable” doesn’t mean low quality, shoddy work.

1. WE RELY ON DATA
Question the status quo All ideas are welcome. Not all can be implemented.

1. WE RELY ON DATA
We aren’t a democracy Data will be analyzed, and at the end of the day, the project lead has to decide. Not all decisions will be popular.

2 Solve for the Customer
It’s not about our success, it’s about our customers’ success.

2. SOLVE FOR THE CUSTOMER
“What’s in it for Garrett?” Garrett is our target persona. Would he be happy with this product or this marketing campaign?

2. SOLVE FOR THE CUSTOMER
We love to teach Success comes from educating our customers, not exploiting them.

2. SOLVE FOR THE CUSTOMER
But a bankrupt company can’t help customers Customers pay a fair price for things that have value.

3 Transparency Power is gained
by sharing knowledge, not hoarding it

3. TRANSPARENCY We share everything
Weekly company updates with sales reports and team priorities keep everyone in the loop For obvious reasons, salaries and HR issues are not shared.

3. TRANSPARENCY Have a question?
Just ask. Anyone. Any time.

3. TRANSPARENCY Financials? Strategy? Hiring?
We share everything that we can realistically and legally share.

4 Autonomy to be Awesome
“Work is a thing you do. Not a place you go.”

4. AUTONOMY TO BE AWESOME
Results are most important Every job has metrics and goals.

4. AUTONOMY TO BE AWESOME
Where you do your work is not important As long as people know where you are and can reach you, do your work where you’re most efficient.

4. AUTONOMY TO BE AWESOME
But we value in-person collaboration Sometimes the best ideas come from casual interactions with your co-workers, especially those that aren’t on your team.

4. AUTONOMY TO BE AWESOME
Take as much responsibility as you can handle There’s always more to do than people to do it.

4. AUTONOMY TO BE AWESOME
We support you Unlimited free books. Just buy them and turn in the receipt. Online education? Just talk to your manager.

4. AUTONOMY TO BE AWESOME
You’re the expert We don’t just help entrepreneurs, we want everyone in the company to be entrepreneurial. You must be an expert at what you do (or be working hard to become an expert).

4. AUTONOMY TO BE AWESOME
We try not to have too many policies that hold you back

4. AUTONOMY TO BE AWESOME
A universal policy: “Use good judgment” This covers almost everything. Use good judgment to do what’s good for your team, good for the company, and good for our customers.

4. AUTONOMY TO BE AWESOME
“Use good judgment” An example: We don’t have an official travel policy. Just “use good judgment” when you get your meals, book a hotel, etc. Think: “Would I spend my own money this way?”

4. AUTONOMY TO BE AWESOME
For some people, this much autonomy can be uncomfortable Our inclination towards as much autonomy as possible can come off as a lack of direction.

4. AUTONOMY TO BE AWESOME
But our mission stays the same We’re just always trying to find a better way to get there. That’s why you have to be an expert.

5 We’re picky about our
peers Our employees make us who we are.

5. WE’RE PICKY ABOUT OUR
PEERS PAS Employees are: Effective Get shit done Dynamic Bring on the change Interesting Sushi lessons? Curious Don’t stop hunting Smart There’s always more to learn

5. WE’RE PICKY ABOUT OUR
PEERS Effective Take the ball and run. Better to ask forgiveness than permission. No analysis paralysis.

5. WE’RE PICKY ABOUT OUR
PEERS Dynamic Flexible in a constantly changing landscape. Willing to try new things. Not afraid of change.

5. WE’RE PICKY ABOUT OUR
PEERS Interesting Read and share interesting things. Someone you want to talk to and learn more about. Do interesting things outside of work.

5. WE’RE PICKY ABOUT OUR
PEERS Curious Always learning. Intrigued by new ideas. Always searching for ways to do things better.

5. WE’RE PICKY ABOUT OUR
PEERS Smart People who are intelligent and curious will learn how to do virtually any job. If you aren’t an expert, you will figure out how to become one.

5. WE’RE PICKY ABOUT OUR
PEERS Hire to elevate Bring in people that are better than you at something. They’ll elevate the rest of the team.

5. WE’RE PICKY ABOUT OUR
PEERS Our products are world class and we’re building a world class team. People in 180+ countries have used our software and tools.

The PAS Culture 1 We
rely on data 2 We solve for the customer 3 We’re transparent 4 You have the autonomy to be awesome 5 We’re picky about our peers

Thank you for being part
of our team!