1. S.U.R.E. Campaign 2013
Promoting Information Literacy Awareness to Singaporeans

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The objective of the S.U.R.E campaign is to maximise awareness of
information literacy through the building blocks “Source, Understand,
Research, Evaluate” to our target audiences who range from youths
(Secondary 1 onwards) to working adults (age 20s-50s).
The campaign hopes to achieve 5 million interactions. This includes both
online interactions (such as number of resource downloads from S.U.R.E
portal and number of likes and shares on S.U.R.E social media sites), as
well as offline/real-life interactions that include number of participants
trained/ outreached and number of S.U.R.E activities completed by
students.
Objectives of Campaign

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Our logo is symbolic of being able to see
through information clutter. The image of
a cloud is a friendly visual stand-in for
information haze, while the acronym,
S.U.R.E., in the middle represents
‘cut-through’.
The colour blue is chosen to represent
clarity, while the clean, rounded typeface
selection complements the cloud design.
Each letter of the acronym is explained
below the cloud.
Logo Rationale

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How do we make S.U.R.E. ?

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Messaging pillars of
S.U.R.E. Campaign 2013
• Health warnings
• Assessing the credibility of rumours
• Verifying news reports
• Separating hearsay from fact
• How to filter out daily information

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Memopads Pens
Torchlights
Tote Bags
T Shirts
S.U.R.E. programme giveaways

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and
Media coverage

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News Reports
23 October 2013, Straits Times
Online, “How do you tell the gurus
from the “gundus”? National Library
Board has the answer” by Kash
Cheong
http://www.straitstimes.com/breaki
ng-news/singapore/story/how-do-
you-tell-the-gurus-the-gundus-
national-library-board-has-the-an

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News Reports
23 October 2013, TODAY Online,
“Mr Kiasu returns… for SURE” by
Kenneth Cheng
http://www.todayonline.com/singap
ore/mr-kiasu-returns-sure

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News Reports
24 October 2013 Berita Harian, Pg 2 “‘S.U.R.E.’ is correct
and accurate” by Ervina Mohd Jamil
The National Library Board (NLB) has launched an initiative to
help the public better understand and evaluate information and
distinguish trustworthy sources from non-trustworthy ones. The
S.U.R.E campaign introduces four easy steps: Source
,Understand, Research and Evaluate. The article quoted Mrs
Elaine Ng, Chief Executive Officer, NLB, who mentioned the
importance to know how to distinguish between fact, fiction and
opinion. One of the S.U.R.E club members from St Patrick’s
School, Muhammad Nile Zaffar, mentioned that the S.U.R.E
technique is easy to use and apply to help him in his school
projects. NLB has also worked with Mr Johnny Lau, the creator of
the Mr Kiasu comic series to produce a new Mr Kiasu comic for
the S.U.R.E campaign.

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News Reports
24th Oct 2013 LianHe Zaobao, Pg 13 “Singapore launches
information literacy programme” by Hu Jiemei
Zaobao reported the launch of "SURE", a national information
literacy programme by the NLB. The goal of SURE is to raise
awareness for information literacy and make fact-checking a
natural habit among the public. NLB spokesman Wan Wee Pin
said the NLB has worked with the Chinese Development
Assistance Council, and placed publicity posters (including
Chinese editions) have been placed at newsstands, food centres,
etc, in order to reach people of all ages. To reach students, 700
teachers have been trained so far to weave information literacy
principles into their class work, and "SURE clubs" have been set
up in 24 schools where students investigate common myths and
rumours from various sources. Besides a new website and a
Facebook page, the NLB has also collaborated with Mr Kiasu
author Johnny Lau and Epigram Books to raise awareness of the
SURE technique.

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News Reports
24th Oct 2013, My Paper, News, Pg A7, “Govt to
help sift fact from fiction” by Jacqueline Woo

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News Reports
21 January 2014, The Straits Times,
“Rethink of library use is overdue”
by Akshita Nanda
http://www.straitstimes.com/the-
big-story/case-you-missed-
it/story/rethink-library-use-overdue-
20140124

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Radio Coverage
23 October 2013, Warna 94.2FM (1.35pm) S.u.r.e. Programme
With plenty of information available on the internet, mobile phones and social media, one should be able to intelligently process all
this information to avoid confusion. To help the public, especially students, to research and evaluate information, the National
Library Board (NLB) launched the S.U.R.E. programme to help people obtain and understand the correct information. Librarian, Ms
Faridah Ibrahim, mentioned that NLB has also worked with schools to introduce the S.U.R.E. programme to teachers and students
and now they aim to share the programme to the public as well. Two new books in the “Sherlock Sam” and “Triple Nine Sleuths”
series carry the S.U.R.E. campaign message.
Listen (2 min 20 sec)
23 October 2013, 93.8 LIVE News (5pm) How do you tell the gurus from the 'gundus' National Library Board has the answer
The National Library Board (NLB) has launched S.U.RE., a four step campaign to teach the public to become more literate when consuming
information. S.U.R.E. stands for Source, Research, Research and Evaluate. Deputy Director, National Library (Engagement), Wan Wee Pin said
that with the avalanche of information we receive on a daily basis, there is a sense of complacency and uncertainty as to whether the
information we come across can be believed. The campaign is part of the National Info-Literacy campaign. NLB has been working with MOE to
help students apply S.U.R.E. principles, and is now extending this to the national level, through toolkits and an online portal where members of
the public can access resources to learn more about S.U.R.E.
Listen (1min 21sec)
23 October 2013, Oli 96.8FM News (1pm, 7pm and 8pm)
Listen (2min 22sec)
24 October 2013, Capital 95.8FM News (9am)
Listen (52sec)

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Blogs
22 November 2013, TravelerFolio,
Consumers, NLB S.U.R.E. Campaign
URL: http://travelerfolio.com/national-library-
board-sure-campaign-information-literacy/
Travel blogger Eunice Khong published a
blog post on SURE, the NLB’s information
literacy campaign, where she explained the
process she used to research her articles.
Ms Khong is a guest blogger for SURE.

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Digital Engagement and
Visibility in Libraries

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SURE Facebook Quiz App
(April 2014)
Online Engagement
fb.com/sgsure
32,000 likes

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Building Awareness
in Libraries

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Woodlands regional Library
Tampines
Regional
LIbrary
Building Awareness
in Libraries

23. 23Jurong Regional LIbrary
Building Awareness
in Libraries

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Toa Payoh Library Tampines Regional
Library
Building Awareness
in Libraries

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NL BUILDING
Building Awareness
in Libraries

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SPH buzzpods
-70 locations islandwide
Including:
Bencoolen Street /
Bras Basah Road / Middle Road /
Orchard / Cecil Street
Table-tops @ hawker centres
Including:
Toa Payoh / Old Airport / Holland
Village / Bedok / Newton / Maxwell
/ Golden Shoe
Building Awareness
in Public Spaces

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Out of Home Public Awareness

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S.U.R.E Events and
IL workshops

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S.U.R.E. Day Symposium
Guest Speaker:
Dr Carl Schoonover
Neuroscientist
& TED.com speaker
Thu, 14 Nov 2013 . 7pm - 9pm . Central Public Library . For General Public audience
Steven Chia
(CNA Newscaster)
Anthony Chen
Local Filmmaker
Vernetta Lopez
(Emcee & Moderator)

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S.U.R.E InfoLit Workshops
for adults and children
19 Oct, 31 Oct, 10 Nov & 2 Nov
Events for the Public

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Teacher Workshops

32. • IL modules are included in the ‘You
Got It!’ sections in the upper primary
Social Studies textbooks for P5 and P6
• 93, 000 P5 & P6 students using new
textbooks
Integrating IL modules into textbooks

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S.U.R.E. Club

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Launched in May 2013
• Administered by teachers through
Resource Packs developed by the NLB
• Information Literacy Workshops for Students
(6 Jul & 13 Sep), attended by 169 students from 18 schools
• Current Membership:
23 schools
S.U.R.E. Club
Student Librarians Students
Anderson
Bedok South
Bedok Town
Bowen (New!)
Broadrick (New!)
CHIJ St Nicholas Girls'
Crest (New!)
Fairfield Methodist
Greenview
Hwa Chong
Junyuan
Kent Ridge
Kuo Chuan
Presbyterian
Loyang
Pasir Ris Crest
St. Andrew's
St. Hilda's
St. Patrick's
Woodlands Ring
Yio Chu Kang
Yuan Ching
Yuying
Zhonghua

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S.U.R.E. Club
IFLA Library Advocacy
Book Display
Competition
Top 3 teams exhibited
at IFLA Satellite
Meeting, 16 Aug 2013
Winners of IFLA Library Advocacy
Book Display Competition

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S.U.R.E. Club
RGS Team Infinite
•RGS Team Infinite as
SURE ambassadors
for Formula One in
Schools competition
(won Best Team
Identity Award)

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Resources
Supporting the Campaign

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The S.U.R.E. Portal
SURE Portal ‘live’ since
1 Oct 2013 (supported
by teaser ads and
S.U.R.E Facebook
/Twitter engagement)
http://www.nlb.gov.sg/sure/

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The S.U.R.E. Portal
IL Content - Articles

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The S.U.R.E. Portal
Resources – Videos
http://www.nlb.gov.sg/sure/category/videos/

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The S.U.R.E. Portal
Resources – Infographics
http://www.nlb.gov.sg/sure/infographics/

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The S.U.R.E. Portal
Resources – Cheat sheets for Teachers
http://www.nlb.gov.sg/sure/teachers/cheat-sheet-for-teachers/

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The S.U.R.E. Portal
Resources – LibGuides

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The S.U.R.E. Portal
Resources – Get It Right! Articles
http://www.nlb.gov.sg/sure/students/whats-up-online/

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The S.U.R.E. Portal
Resources – Parent’s Guides
http://www.nlb.gov.sg/sure/sure/parents-handbook/

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The S.U.R.E. Portal
Resources – “SURE or Not?” Quiz
http://www.nlb.gov.sg/sure/take-the-sure-or-not-quiz/

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Plans for 2014
• To expand our current suite of IL resources to include multi-lingual
resources (Chinese, Malay , Tamil)
•To develop bite-size e-learn modules to park in SURE portal so that
members of the public can learn in their own time at their own pace (eg
module teaching how to cite resources)
•To pilot a curated learning journey (an advanced IL workshop for students)