Co-Creating a Collaborative Culture To tap the full potential of a modern workplace, you need an open and collaborative culture. Too bad this can’t just be downloaded with the newest office upgrade! A BASF initiative takes a co-creative approach: Employees build their values with Lego® Serious Play®. Culture Hackers are spreading the new behavior in their organization. Join this session if you want to work out your own Culture Hack!

1. Co-Creating
a Collaborative Culture
Cordelia Krooß, BASF SE, 08.11.2018

2. 2
BASF – We create chemistry
 Our chemistry is used in almost all industries
 We combine economic success, social
responsibility and environmental protection
 Sales 2017: €64,457 million
 EBIT 2017: €8,522 million
 Employees (as of December 31, 2017):
115,490
 6 Verbund sites and 347 other production sites

3. Embrace: a cultural
change initiative

4. Guiding principles of our approach
4
Co-Creation
Hands-on change
Follow the energy
Get the smell right

5. 35 Co-Creation Workshops
around the world

6. Building our values with Lego® Serious Play®
6

7. Principles make the values tangible
7

8. 8
Embrace Journey
2019
Initiation Co-Creation
Workshops
Voting Culture
Hacks
Team
Inspirations
Stone
Painting
Supported by regular communication actvities
Jul - SeptJan - Jun Sept2017 2019

9. 9
Result of the Value Voting
Collaboration
Zusammenarbeit
Courage
Mut
Entrepreneurship
Unternehmerisch
Handeln
Failure and
Learning Culture
Fehler- und
Lernkultur
Flexibility
Flexibilität
IBP and Customer
Focus
Fokus auf IBP und
Kunden
Listening
Zuhören
Ownership
Eigen-
verantwortung
Transparency
Transparenz
Trust
Vertrauen

10. 10
What is a Culture Hack?
 Culture Hacking =
influencing the cultural code through atypical behavior
 Culture Hacks =
small acts that you can do everyday to induce iterative
behavior change
 actionable, cheap, easy to understand
 do not require training, theory, or authorization
 The ideas for our Culture Hacks came from the
Co-Creation Workshops

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Embrace Culture Hacks
 Timebox your meetings
 Replace blame with curiosity
 + 1
 Confidence Vote
 Knitting together the silos
 Let the youngsters take the lead
 Decision spin-off
 The art of saying no
 Friendly Friday

12. 12
Embrace Team Inspirations
3 months
cycles are
repeated for
minimum
1 year
0. Start
Introduction
of values and
principles
5.
Reflect &
Share
1.
Explore
Values
2.
Pick
Situation
3.
Rethink
Practices
4.
Go for it!

13. How about creating your
own Culture Hacks?