A look at the growth of the Internet of Things and how devices and applications like Bouncie are creating rich experiences and opportunities for consumers and marketers around the world.

2. Where We Are Right Now
We are entering the fourth age of web connected digital technology
BASIC WEB SOCIAL WEB MOBILE WEB IoT WEB
Brand Deliverable:
Build a website
Brand Deliverable:
Build social presence
Brand Deliverable:
Mobile first design
Brand Deliverable:
Build an experience

3. What is the Internet of Things
“The interconnection via the Internet of
computing devices embedded in
everyday objects enabling them to
and receive data.”

4. Examples of IoT Devices
Ring Intelligent Doorbell | Nest Smart Thermostat | Amazon Alexa, Google Home, Apple HomePod

5. Leveraging IoT
Just because your brand doesn’t make smart
devices doesn’t mean you can’t compete in
the marketplace. In fact brands have a unique
opportunity to leverage IoT devices without
investing in R&D

6. Why is IoT Important?
More than 24 billion IoT devices will be
connected globally by 2020.

7. WhyisIoTImportantforMarketers?

8. Marketing Obstacle: Attention is Fractured
“The true scarce commodity is
increasingly human attention”
– Microsoft CEO Satya Nadella (2014)

9. • The average attention span in the US is 8
seconds and dropped 33% in just a decade
• Consumers decide ad relevance in 0.3 seconds
judge product relevance in 7 seconds
• The average smartphone user checks their
80 times per day
• US ADD/ADHD diagnosis rates have more than
doubled in the last decade
Marketing Obstacle: Attention is Fractured

10. Marketing Obstacle: Apps Aren’t Getting it Done
Over the last 5 years, the big push has been building apps for your brand
• 77% of users who install an app never open it again after 3 days
• 90% of users who install an app never open after 30 days
• 95% of users who install an app never open after 90 days
Yet we’re spending massive amounts of money to chase the 5 percent
and still report on app installs as a major KPI

11. Marketing Obstacle: “Free” is Disappearing
• Traditional “FREE” marketing channels have
tightened the reach with which brands can
connect with their own audience.
• Facebook has continually reduced organic
post reach to the point that only 3-5% of fans
will see a brand’s post and that number
continues to decline
• Google continues to push down organic
results, especially on mobile as they try to
increase paid search clicks
NOTHING
IS FREE

12. Marketing Obstacle: Brand Loyalty is a Constant Battle
• The two biggest drivers for consumer brand
loyalty are dependability and the perception
your product/service is superior to anything
else on the market
• Product and brand teams can control
dependability but marketing phrases like
“best in class” “best available” “top rated”
“most rewarded” are in virtually every ad to
the point they are largely ignored

13. The State of Modern Marketing
We are paying a premium to fight over audiences that
• Have a short attention span
• Are increasingly fickle
• Are becoming more expensive to reach
• Are ignoring cliché messaging

14. Opportunity: IoT Adoption
• First IoT product was created by accident in 1982 by IBM
• The technology has existed for a number of years but was largely limited to
sophisticated home users
• 15% of US households have a smart assistant (36% growth from November
to December)
• Nest is forecasted to hit $1 billion in annual revenue
• 1 million US homes now have smart doorbells

15. The New KPI: Life Embeds (LE)
• Life Embeds measure the success of an organization’s product or service by counting
those using it through multiple mediums
• IoT builds value because your brand becomes further embedded in a user’s life and
insulates itself against competitors and technology shifts
• It is custom defined for every product / industry and each Life Embed (LE) can include
integrations, revenue, time and demographics
• Integral = In its absence there is a notable difference vs substitute good
• The elective use of the product or service is seen as a normal part of daily life

16. Meet: Bouncie
• Bouncie is a connected car app and device that
allows consumers to stay connected to all of their
vehicles
• We report real time vehicle location and users can
set SMS alerts for excessive speeding, hard braking
and know when loved ones makes it home safe
• Our app empowers parents to coach their children
on improving driving habits and lets business owners
monitor their vehicle fleet

17. Bouncie Example
• Bouncie extends past our web and mobile app through Home Assistant integrations:

18. So What?
• Customers pay for our service monthly and can cancel at any time
• Our product is typically purchased as a short term solution to improve driving
• IoT integration allows us to show value that far exceeds what the customer expects
• IoT creates life embeds by changing the perception of our product as a nice to have vs
need to have

19. Brands Adopting IoT
• Lenovo
• LG
• Whirlpool
• Belkin
• Incipio
• BMW
• Ford
• Mattel
• Linksys
• Volkswagen
• Huawei
• Dish
• Samsung
• Garmin
• Sonos

20. Three Rules: How to Build in IoT
1. ObsessOverCustomerExperience
2. ThinkBig,StartSmall
3. PursueContinuous Improvement

21. Alexa Skill Building
CUSTOM
Alexa, Ask Bouncie, Do I
need gas?
VIDEO
Alexa, Change the
channel
SMART HOME
Alexa, Lock my front door
Flash Briefing
Alexa,What’s the latest
news on Apple?

22. Google Skill Building
• Google’s abilities are far more expansive than Amazon Alexa
• Over 1 million 3rd party commands already exist
• Dialogflow is a multi language app builder that allows you to
create chatbots or even build entire applications directly within
Google Assistant
• Future of IoT: Customer Service App

23. Zapier and IFTTT (IoT Lite)
• Zapier and IFTTT are connection services that allow your app to interface with hundreds of
other applications via API
• They immediately extend and introduce your brand to savvy consumers and send a constant
stream of referral traffic to your site from new customers who want to learn more

24. Creativity is Currency
• Any brand can take advantage of the IoT web.
• Alexa skill integrations are relatively easy to build and
require massive development resources
• Integration services allow you to easily connect to a
of complimentary apps and services
• Mine your customer service data to get ideas

25. The New Goal for Marketers
“We must embedourbrandinto the lives of
our consumers so that we insulateourselves
from the constantly evolving
technological landscape and createtrue
customersforlife”

26. Thank You
@willgallahue | @bouncieapp
www.bouncie.com