Google+ vs Pinterest: Which is Better for Your Business?

B+Ca nyc-based digital strategy agency
A Boucher + Co. Publication
Where Your Business Stands
By Gerard Boucher
Inbound Marketing Expert

Google+ vs Pinterest
Facebook - Twitter - LinkedIn
With two more social networking sites, Google Plus and Pinterest,
it is hard to determine which social network you should put your
effort into. A comparison of Google Plus and Pinterest should give
you an idea of which social network you want to pursue with your
online marketing strategy by comparing the benefits and drawbacks
of each social network.

“Advantage of using Google Plus is the
feature of using Circles.”
Google Plus is a social network where users can share images, links,
status updates, and videos. Google Plus also has a “+1” feature similar
to the Facebook “Likes,” which show support for the interactions.
The advantage of using Google Plus is the feature of using Circles. This
feature allows for more precise targeting because Circles allow you to
segment the group of users. By dividing the users into these different
groups, it would allow specific messages to target only that group.

Another awesome factor of Google Plus is the +1 feature. The
Google +1 button is integrated into the search engine, Google.com,
which allows for a greater chance of appearing as a search result
just by having that button on your website. When you add the +1
button, you allow people to easily share content with others while
benefitting from increased traffic.
“When you add the +1 button, you allow
people to easily share content.”

Although Google Plus has some nice advantages, it has some
drawbacks as well. Although Google Plus makes it easy to target and
segment your audience, most people are still confused about what
Google Plus really is. This is one major problem because if people
don’t understand what it is, they won’t use it.
“Most people are still confused about what
Google Plus really is.”
A big drawback, if not bigger than the first one, is that although
Google Plus boasts its 100+ million users, on average, people only
spend 3.3 minutes on Google Plus compared to 8 hours on Facebook
and around 100 minutes on Pinterest. With activity lasting only about
3 minutes long, there is only so much you can do. So now another
question is whether you want to market to a social networking site
where people are not willing to spend over a few minutes on. Until
Google Plus can find other ways to differentiate itself from other
social networks, people will not be willing to make the switch.
Google+ vs PinterestB+Ca nyc-based digital strategy agency

“Pinteresthas10.4millionusersandtheseusers
spend an average of 97.8 minutes on the site.”
The rise of Pinterest since 2011 has also been covered by the main-
stream audience. This is a visual social networking site where you
can “pin” images or videos to your pinboard or others’ pinboards.
Here is why Pinterest works.
As of February 2012, Pinterest has 10.4 million users and these
users spend an average of 97.8 minutes on the site. Why is this good
news? It shows that people are willing to spend a good portion of
their time on Pinterest.

“The best part of Pinterest is the visuals they
can offer for your business.”
Pinterest makes it real easy to share content. By downloading
and installing a pinmarklet, which is a tool on your bookmarks,
it allows you to directly pin any content without having to tab
between browsers and copying and pasting links!
The best part of Pinterest is the visuals they can offer for your
business. If you are a product-driven business, Pinterest allows
you to share images on the pinboard. It allows the leverage you
need by sharing remarkable images of your products.

“Cross-promotion will help build a strong
Google+ community.”
Aside from all these benefits Pinterest has to offer your business, it
poses some challenges as well. The best feature of Pinterest can also
be your worst. If you are not a business to consumer or product-related
business, it seems a little difficult to use Pinterest. With that being said,
it isn’t impossible to have a Pinterest if you aren’t a product-oriented
business. It will just be a bit more difficult.
Unlike Facebook, Twitter, and even Google Plus, Pinterest does not
have a dedicated business page. This is a challenge because it is hard
to pin a picture without having people think you are marketing your
products. How can you make it so that people won’t mind clicking a
link that goes to your website?

“Google Plus has a main user base of college
students and software developers.”
So, to summarize when it is right to market in either Google Plus
or Pinterest, here are the main points.
Google Plus has a main user base of college students and software
developers. Also, 63% of users on Google Plus are males who tend
to post technology related things. Pinterest, on the other hand, is
based on fashion, designs, and home decorations. 83% of Pinterest
users are females ranging from the age of 18-34.
It is better to use Google Plus when you do not have a lot of time to
spend on social networking sites. The Pinterest community is more
aware when you post on multiple sites because of the visual factors.
If you only have time to posts links to already written content, use
Google Plus.

“Integrate other marketing strategies along
with social media marketing to best optimize
your results.”
If your business is catering to a largely male demographic, Google Plus
is the way to go. With most of its users being male, you will have a
greater chance of reaching your audience through Google Plus. If you
also care about organic search results, make your presence on Google
Plus as it is incorporated with the Google search engine.
If your business is catering to a largely male demographic, Google Plus
is the way to go. With most of its users being male, you will have a
greater chance of reaching your audience through Google Plus. If you
also care about organic search results, make your presence on Google
Plus as it is incorporated with the Google search engine.
So whether you choose Google Plus or Pinterest, make sure to
integrate other marketing strategies along with social media marketing
to best optimize your results!

Google+ vs Pinterest: Which is Better for Your Business?

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Google+ vs Pinterest: Which is Better for Your Business?