The 25 Must-Read Content Marketing Presentations of 2014

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2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections. www.twitter.com/bostondave www.thinkingphones.com

Marketing

4
NewsCred
@NewsCred
Curated By David Laubner, @BostonDave
( Click to Launch )

5
Jarkko Sjoman
Branding Coach
@j_sjoman
( Click to Launch )
Curated By David Laubner, @BostonDave

6
ReferralCandy
@referralcandy
( Click to Launch )
Curated By David Laubner, @BostonDave

7
NewsCred
@NewsCred
( Click to Launch )
Curated By David Laubner, @BostonDave

8
NewsCred
@NewsCred
( Click to Launch )
Curated By David Laubner, @BostonDave

9
Rand Fishkin
Moz
@randfish
( Click to Launch )
Curated By David Laubner, @BostonDave

10
Orsolya Nemes
YConsulting
@orsnemes
( Click to Launch )
Curated By David Laubner, @BostonDave

11
Bernard Marr
Advanced Performance Institute
@bernardmarr
( Click to Launch )
Curated By David Laubner, @BostonDave

12
Hubspot
Hubspot.com
@hubspot
( Click to Launch )
with...
Neetzan Zimmerman
@neetzan
Curated By David Laubner, @BostonDave

13
Gary Vaynerchuck
VaynerMedia
@garyvee
( Click to Launch )
Curated By David Laubner, @BostonDave

14
Gavin McMahon
fassforward Consulting Group
@powerfulpoint
( Click to Launch )
Curated By David Laubner, @BostonDave

15
Content Marketing
Institute
@CMIContent
( Click to Launch )
Curated By David Laubner, @BostonDave

16
Content Marketing
Institute
@CMIContent
( Click to Launch )
Curated By David Laubner, @BostonDave

17
MarketingProfs
marketingprofs.com
@MProfsWire
( Click to Launch )
Curated By David Laubner, @BostonDave
With research partner
Content Marketing
Institute
@CMIContent

18
MarketingProfs
marketingprofs.com
@MProfsWire
( Click to Launch )
Curated By David Laubner, @BostonDave

19
Kapost
kapost.com
@kapost
( Click to Launch )
Curated By David Laubner, @BostonDave

20
Jeff Stevens
University of Florida
@kuratowa
( Click to Launch )
Curated By David Laubner, @BostonDave

21
Michael Brenner
NewsCred
@BrennerMichael
( Click to Launch )
Curated By David Laubner, @BostonDave

22
Michael Brenner
NewsCred
@BrennerMichael
( Click to Launch )
Curated By David Laubner, @BostonDave

23
Velocity Partners
@VelocityTweets
( Click to Launch )
Curated By David Laubner, @BostonDave

24
Jay Baer
Convince & Convert
@jaybaer
( Click to Launch )
Curated By David Laubner, @BostonDave

25
Jay Baer
Convince & Convert
@jaybaer
( Click to Launch )
Curated By David Laubner, @BostonDave

26
copyblogger
copyblogger.com
@copyblogger
( Click to Launch )
Curated By David Laubner, @BostonDave

27
copyblogger
copyblogger.com
@copyblogger
( Click to Launch )
Curated By David Laubner, @BostonDave

28
Julian Cole
Bartle Bogle Hegarty
@juliancole
( Click to Launch )
Curated By David Laubner, @BostonDave

30
Content Marketing
Institute
@CMIContent
( Click to Launch )
Curated By David Laubner, @BostonDave

31
David Laubner
VP, Marketing
ThinkingPhones
www.thinkingphones.com
www.davidlaubner.com
@bostondave
David on SlideShare
Thank you!
David Laubner is the head of marketing for
cloud communications leader ThinkingPhones,
a pre-IPO growth company. ThinkingPhones
unifies all of your voice, video and text
communication on to a single, mobile-ready
platform and then connects to the rest of your
cloud infrastructure.
You can follow David on Twitter and Slideshare.
or find out more about ThinkingPhones here.

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The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web. Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence. You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012. e-book produced by TopRank Online Marketing.

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http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people. I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second. I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be: Informative Visual Shareable (and snackable, consumable, digestible, and always-on) Entertaining But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them! So check out the presentation above

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In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign. At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign. Watch the video of this presentation here: https://vimeo.com/66663220

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The 25 Must-Read Content Marketing Presentations of 2014

1. 1 As Seen On

2. 2 Another year and the content marketing machine keeps on rolling on without any signs of slowing down. The position of “Director of Content” is now one of the hottest marketing job titles and 86% of B2B focused companies are using some form of content marketing. Last years “2013 Top Content Marketing Presentations” slideshare now has over 55,000 views and has been shared thousands of time. The content represented in the 2013 & 2014 presentations together could make for a master-class in content marketing. This years collection is presented in no- particular order. If I missed yours, just send me a tweet and I will try to add it to the presentation. Enjoy! David Laubner @bostondave

3. 3 ...and now for the presentations.

4. 4 NewsCred @NewsCred Curated By David Laubner, @BostonDave ( Click to Launch )

5. 5 Jarkko Sjoman Branding Coach @j_sjoman ( Click to Launch ) Curated By David Laubner, @BostonDave

6. 6 ReferralCandy @referralcandy ( Click to Launch ) Curated By David Laubner, @BostonDave

7. 7 NewsCred @NewsCred ( Click to Launch ) Curated By David Laubner, @BostonDave

8. 8 NewsCred @NewsCred ( Click to Launch ) Curated By David Laubner, @BostonDave

9. 9 Rand Fishkin Moz @randfish ( Click to Launch ) Curated By David Laubner, @BostonDave

10. 10 Orsolya Nemes YConsulting @orsnemes ( Click to Launch ) Curated By David Laubner, @BostonDave

11. 11 Bernard Marr Advanced Performance Institute @bernardmarr ( Click to Launch ) Curated By David Laubner, @BostonDave

12. 12 Hubspot Hubspot.com @hubspot ( Click to Launch ) with... Neetzan Zimmerman @neetzan Curated By David Laubner, @BostonDave

13. 13 Gary Vaynerchuck VaynerMedia @garyvee ( Click to Launch ) Curated By David Laubner, @BostonDave

14. 14 Gavin McMahon fassforward Consulting Group @powerfulpoint ( Click to Launch ) Curated By David Laubner, @BostonDave

15. 15 Content Marketing Institute @CMIContent ( Click to Launch ) Curated By David Laubner, @BostonDave

16. 16 Content Marketing Institute @CMIContent ( Click to Launch ) Curated By David Laubner, @BostonDave

17. 17 MarketingProfs marketingprofs.com @MProfsWire ( Click to Launch ) Curated By David Laubner, @BostonDave With research partner Content Marketing Institute @CMIContent

18. 18 MarketingProfs marketingprofs.com @MProfsWire ( Click to Launch ) Curated By David Laubner, @BostonDave

19. 19 Kapost kapost.com @kapost ( Click to Launch ) Curated By David Laubner, @BostonDave

20. 20 Jeff Stevens University of Florida @kuratowa ( Click to Launch ) Curated By David Laubner, @BostonDave

21. 21 Michael Brenner NewsCred @BrennerMichael ( Click to Launch ) Curated By David Laubner, @BostonDave

22. 22 Michael Brenner NewsCred @BrennerMichael ( Click to Launch ) Curated By David Laubner, @BostonDave

23. 23 Velocity Partners @VelocityTweets ( Click to Launch ) Curated By David Laubner, @BostonDave

24. 24 Jay Baer Convince & Convert @jaybaer ( Click to Launch ) Curated By David Laubner, @BostonDave

25. 25 Jay Baer Convince & Convert @jaybaer ( Click to Launch ) Curated By David Laubner, @BostonDave

26. 26 copyblogger copyblogger.com @copyblogger ( Click to Launch ) Curated By David Laubner, @BostonDave

27. 27 copyblogger copyblogger.com @copyblogger ( Click to Launch ) Curated By David Laubner, @BostonDave

28. 28 Julian Cole Bartle Bogle Hegarty @juliancole ( Click to Launch ) Curated By David Laubner, @BostonDave

29. 29 ...and one bonus presentation.

30. 30 Content Marketing Institute @CMIContent ( Click to Launch ) Curated By David Laubner, @BostonDave

31. 31 David Laubner VP, Marketing ThinkingPhones www.thinkingphones.com www.davidlaubner.com @bostondave David on SlideShare Thank you! David Laubner is the head of marketing for cloud communications leader ThinkingPhones, a pre-IPO growth company. ThinkingPhones unifies all of your voice, video and text communication on to a single, mobile-ready platform and then connects to the rest of your cloud infrastructure. You can follow David on Twitter and Slideshare. or find out more about ThinkingPhones here.

The 25 Must-Read Content Marketing Presentations of 2014

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