BoscaBox was invited by eccomplished to present our innovative in-store digital media concept to eCommera. We also teamed up with LocalSocial for this presentation.
3. Let’s get phygital
Digital
transformation of
retail is moving at an
incredible space
Strategic
imperative for
retailers to re-invent
their retail footprint,
while maximizing
brand value of
physical stores
Intense
competition to
serve, engage and
retain customers
4. What’s in it for you?
Creating a “new retail”
future for your clients
Extending your reach into
the physical world
Generating revenue
Strengthening
relationships
Technology is blurring the lines between
online and offline commerce and a 'new
retail' environment is emerging.
– eBay on their partnership with
Kate Spade Brands
5. The ChallengeAbout
Eccomplished
Working exclusively with
emerging retail technology
companies
Accelerating successful market
entry and creating a platform
for international growth
Engaging new entrants with
complementary technologies
and partners and building
engagement with retail
decision makers
Providing a unique
combination of expertise,
retail knowledge and industry
relationships
7. About BoscaBox
BoscaBox is an Android based in-store digital media platform that
allows businesses build a network of displays for a fraction of the
costs associated with traditional DOOH media solutions.
BoscaBox allows clients update, monitor, and manage a range of in-
store applications from a single online management platform.
BoscaBox integrates directly to example Magento or Demandware
or via rich product feeds through Intelligent Reach
8. OFF = ON ENGAGE NETWORK
Developing interactive
tools to help
customers
choose the
product that
suits them.
Building an
In-store
Digital Network
Manage the solution
through our web app
to 10 or 800 stores.
9. About LocalSocial
In-store engagement
DelightRewardEngage
► Greet on arrival
► Walk-in points and
offers
► Start the conversation
► Offers based on where
you are in the store
► “Hands-free”
promotions
► Zone based rewards
► Integrate identity (Store
card, social)
► RAOK
► Real time signals
10. Use LocalSocial
Library in you app
Configure Location Offers,
Loyalty and more at
LocalSocial Cloud
Beacons
Deploy,
promote &
measure
Push-pull
11. Added advantage for the retailer of a facebook
connection with the customer, and a true example of
creating a seamless online and offline experience.
Customer enters
the store
The staff
member can
then go to the
customer who
needs
assistance
The staff
member can
use this to be
the customer’s
"personal
shopper" for
those items
Screen features
QR/NFC
incentive to
download app
with one tap
and start to gain
rewards
This opens an
image of the
product in
Facebook - they
can add a
message and
share/message
e.g. "what does
everyone think of this
top?" or "Will I
get these tiles?”
The customer
taps their phone
on the screen
using a QR code
or NFC
When the
customer finds
something they
like they send
the detail to
staff member’s
tablet
Customer shops
the lookbook on
a large digital
display
Customer
approaches
the screen
Points
awarded
12. The staff member
can become the
customer’s “personal
shopper” for those
items
Consumer is
rewarded for this
interaction.
When the customer
finds something they
like, they can send
detail to staff
member, and ask for
help
Customer enters the
store and the app is
opened by beacon
The customer is
incentivised to
engage with screen
and browse
Customer shops the
lookbook on a large
digital display
The customer can
send same details to
friends on social
media (Facebook) –
can “phone a friend”
while in store
e.g. "what does everyone
Think of this top?" or ”
Will I get these tiles?”
Added advantage for the retailer of a facebook
connection with the customer, and a true example of
creating a seamless online and offline experience.
Points
awarded
Points
awarded
13. The look book
Clear call to action buttons
High Res images of look
taking up most of the
screen
High Res, large format
screen in portrait mode
Simple, bright navigation
14. The look book
Slide out detail
Share it through Social
Media
Slide out detail
Navigation through the
Lookbook
Call a member of the staff
to shop for you
High attrition rateReality is even though UK is the most active VC market in Europe, we still lag well behind the US….According to Nesta, UK venture capital was $2.4bn in 2012, in the US it was $41bn !!Talk to entrepreneurs all the time and It’s tough – Reality is even though UK is the most active VC market in Europe, we still lag well behind the US….According to Nesta, UK venture capital was $2.4bn in 2012, in the US it was $41bn !!
The Consumer: He/She does not have the store's app already.Journey:Enters the store.Consumer approaches screen.Consumer shops the lookbook on a large digital display.When they find something they like they can send this detail to a member of staffs tablet device - perhaps using proximity devices to share?The staff member can then go to the consumer who needs assistance. They will have the info from the screen on their device.The staff member can use this to be the consumer's "personal shopper" for those items.Next, the consumer could tap their phone on the screen using a QR code or possibly NFC?This opens an image of the product in their Facebook newsfeed where they can add a message and share/message, e.g. "what does everyone think of this top?" or "Will I get these tiles?".Added advantage for the retailer of a facebook connection with the consumer, and a true example of creating a seamless online and offline experience.Screen features QR/NFC incentive to download app with one tap and start to gain rewards