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BootB - Unlimited Creativity
1.
2. Problem: how to find creative ideas? Company, which needs creative ideas
3. Problem: how to find creative ideas? Company, which needs creative ideas There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
4. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you 1 st way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
5. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born:
6. Problem: how to find creative ideas? Company, which needs creative ideas ask 1 Agency that you choose to work for you ask 2 nd agency ask 3 rd agency ask 4 th agency to call a Pitch ask 5 th agency 1 st way 2 nd way There are 2 ways . They are the same since the 19 th century when Advertising agencies were born: In the 21 st century , in the era of internet those 2 ways generate… “ Limited Creativity” :(
8. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1
9. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2
10. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3
11. Solution: ask the world! Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
12. Solution: ask the world! BootB = “Unlimited Creativity” ;) Companies (buyers of creativity) Publish their creative Briefs on BootB.com that can be read from all around the planet (12 languages :) 1 Creatives (Sellers of creativity) Read the Briefs & Publish their creative Solutions 2 Companies Choose and Catch the Best Solution 3 Creatives Catch the budget appropriated by the Brand 4 $
14. Why to use BootB: creative department CLUSTER 1: Creative talents (“wannabecreators” : )
15. Why to use BootB: creative department CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
16. Why to use BootB: creative department CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
17. Why to use BootB: creative department CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
18. Why to use BootB: creative department More than 10 000 Creative Sources from 118 countries . Do you know a more powerful creative department ? CLUSTER 4: Agencies CLUSTER 3: Professionals (working in Agencies) CLUSTER 2: Freelancers CLUSTER 1: Creative talents (“wannabecreators” : )
27. 1. register on www.BootB.com Why to use BootB: simple process 100% ON-line
28. 2. write your Brief online (using the 8-steps form) 1. Registration Why to use BootB: simple process 100% ON-line
29. 3. Make secure money transfer (choosing your preferable option from 3 available) 1. Registration 2. Briefing Why to use BootB: simple process 100% ON-line
30. 4. look through all Solutions 1. Registration 2. Briefing 3. Payment Why to use BootB: simple process 100% ON-line
31. 5. choose which Solution is the Best 1. Registration 2. Briefing 3. Payment 4. List of Solutions Why to use BootB: simple process 100% ON-line
32. 6. get Intellectual Property 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement Why to use BootB: simple process 100% ON-line
33. 1. Registration 2. Briefing 3. Payment 4. List of Solutions 5. Winner announcement 6. Assignment of IP Why to use BootB: simple process All you need is a computer with an internet connection ! 100% ON-line
35. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z
36. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :)
37. X : The Brief . You write it, as it’s you who knows better than anyone else what you need. Just remember to make it crystal clear and inspiring ! How to use BootB: success factors x y z y : The Budget . You decide how much will the author of the best Solution get. (The minimum is $1000… only because of transaction costs :) z : The Timeframe . You define for how long Creators can submit their ideas in response to your Brief. (It can be from 7 to 180 days)
38. Adjust these variables in order to get the maximum ! X : The Brief . How to use BootB: success factors x y z y : The Budget . z : The Timeframe . Bureaucracy Creativity
40. “ BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” Mads Nipper – Executive Vice President, Markets & Products Feedback: Brands’ opinion *
41. “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” Richard Beighton - Head of Fundraising Services, PSD Feedback: Brands’ opinion *
42. "I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine." Fabrizio D'Angelo - Head of International Feedback: Brands’ opinion *
43. “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ Jérôme Saigot – Marketing Director Feedback: Brands’ opinion *
44. Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion *
45. "BootB holds fantastic potential to open an entire world of creative talent to companies that work with creativity as a core brand value.” “ Though this new marketplace we will get access to new creative tendencies, which will quickly and timely respond to our needs.“ “ Usually you will be presented with 4 or 5 ideas - with BootB we had over 110 ! And for a global organization it is great to be able consider ideas that are truly from around the world .” "I liked BootB at first sight like I did with Ipod… It can become the next generation of creative tool . And we plan to use it magazine after magazine." Mads Nipper – Executive Vice President, Markets & Products Jérôme Saigot – Marketing Director Richard Beighton - Head of Fundraising Services, PSD Fabrizio D'Angelo - Head of International Tommaso M. Chiorino - CEO “ BootB allowed a local company like ours to optimize limited marketing budgets and receive very qualitative creative proposals from professionals of every nationality.“ Feedback: Brands’ opinion * P.S.: You can read full texts on the Testimonials page on www.BootB.com