Do you know how to combine your efforts in SEO as well as PPC to generate leads, build your online presence, and attract more customers? Learn how to create the perfect balance between these two methods in order to achieve both immediate results and longterm impact.

1. THE VALUE OF
COMBINING YOUR PPC &
SEO STRATEGIES
FOLLOW OUR SPEAKERS
KELLY SHELTON, VP OF MARKETING AT BOOSTABILITY @KELLYSHELTON32
JACOB BAADSGAARD, CEO OF DISRUPTIVE ADVERTISING @JAKEBAADSGAARD
Do you know how to combine your efforts in SEO as well as PPC to generate leads,
build your online presence, and attract more customers?
Learn how to create the perfect balance between these two methods in order to achieve
both immediate results and long-term impact.

2. First, Some Facts...

3. By the time you have read this,
people around the world
will have asked
500,000 questions

4. Today Future
2016
1.5 Trillion Searches
142 Billion Searches
1 Billion Searches1999
1+ Trillion
searches on mobile
in 2016
equal to all
searches from
1999-2013
2 Trillion Searches
2009-
2015
2000-
2008
So… is Search still growing?

5. Search is massive and is
growing.
• Majority of the growth in Search is coming
from Mobile.
• When consumers are ready to buy, they
search.

6. What is SEO?
Search Engine Optimization (SEO) is optimizing a
website’s code & content to improve where it
ranks organically on a search results page.
Benefits of SEO
SEO promotes more Inbound Marketing leads which have a higher rate
of return, lower cost, and overall higher ROI than any other digital
marketing lead source.
The gift that keeps on giving
SEO last longer. Where PPC ads only work as long as you are paying
for them, an on-going SEO strategy will work for you as long as your
content meets the criteria of an individual’s search results.
Complimentary to PPC
Organic search results compliment paid search. Many online searchers
understand the top of the SERP are advertisements and below these
ads are the “organic” search results, the results the search engine
feels are most relevant to your search. Combining an advertisement
with first-page organic search results is the most effective way of
getting clicks from the first page of search results. In other words, the
more real-estate you take up on first-page results, the higher your
conversion rates will be.

7. What is Paid Search (PPC)?
PPC, sometimes referred to as Search Engine
Marketing (SEM) is when you pay to show your
ad on a search engine’s result page when
someone types in a query or search term.
Benefits of Paid Search
PPC immediately goes to work for you. As soon as you place your
ads, you start to see lead generations results right away.
Get More Clicks
On average, the top 3 paid listings receive 41.1% of total clicks on the
SERP (Search Engine Results Page). Paid results account for 64.6%
of traffic for high commercial intent keyword searches. Ads in the first
search position have an average click through rate of 7%.
Fast Results
PPC ads place your web listings on the first SERP. This first page is
the most valuable real estate search engines offer – 91.% of users
click on first-page results after executing a search. Users rarely click
on second page results, reducing to as low as 4.8% of clicks.

8. * Search Ads Pause study: http://www.google.com/think/research-studies/impact-of-ranking-of-organic-
search-results-on-the-incrementality-of-search-ads.html
(data source: Google Internal Data, 2012)
89%
OF PAID CLICKS ARE
INCREMENTAL
TO ORGANIC CLICKS

9. 50%
82%
Incremental
clicks from
Ads
Top
Organic
Organic
2-4
Organic
5+ 96%

10. Paid + Organic
Exposure to paid + organic
almost doubled a user’s likelihood
to visit a brand’s website
ORGANIC
SEARCH
ONLY
42%
PAID
SEARCH
ONLY
53%
PAID
+
ORGANIC
95%

11. Drive InteractionsAn integrated marketing approach will generate an increase in
many downstream activities
Online performance % change when integrating Organic Search & Paid Search
Source: Book “the art of SEO” 2012, Eric Enge, Stephan Spencer, Jessie Stricchiola and Rand Fishkin

12. Make the most out of
your brand real estate
For both branded and unbranded search moments
Brand searches
with local results
Non-Brand searches Brand searches

14. Benefits of an SEO + PPC
• Long lasting results
• Always working for
you
• Low cost
• High quality Inbound
Marketing Leads
SEO
• Top of the SERP
• Immediate SERP
Position
• Pay for clicks only
• Increase number of
Inbound Marketing
Leads
PPC

15. Be there for your
CUSTOMERS
• Gain incremental clicks
• Drive Interactions
• Customize your message
• Expand brand real estate
• Control your brand image
• Generate leads and sales

16. SEO + PPC Pro Tips

17. Partner with us for an enhanced
Search Experience

18. QUESTIONS

19. SIGN UP FOR OUR
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