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Digital Agility for Organisations -
Thriving in Times of Rapid Change
#ISSLearningDay
Mr. Goh Boon Nam, NUS-ISS
2 August 2...
Digital Agility – Is it just this?
© 2019 National University of Singapore. All Rights Reserved.
2
Dr ian mitchell / CC-BY...
Digital Agility within existing business –
ASOS Example
© 2019 National University of Singapore. All Rights Reserved. 3
Digital Agility within Existing Business
– ASOS
© 2019 National University of Singapore. All Rights Reserved. 4
Why Zara (...
First principles of what is Digital Agility
© 2019 National University of Singapore. All Rights Reserved. 5
Hyper-
awarene...
VUCA & Need for Digital Agility
© 2019 National University of Singapore. All Rights Reserved. 6
• V_ _ _ _ _ _ _ _ _
• U _...
VUCA & Need for Business Agility
- Volatility
© 2019 National University of Singapore. All Rights Reserved. 7
What I wore ...
VUCA & Need for Business Agility
- Uncertainty
© 2019 National University of Singapore. All Rights Reserved. 8
https://fas...
VUCA & Need for Business Agility
- Complexity
© 2019 National University of Singapore. All Rights Reserved. 9
Complexity: ...
VUCA & Need for Business Agility
- Ambiguity
© 2019 National University of Singapore. All Rights Reserved. 10
2019 FASHION...
How accurate are fashion retailers in
meeting market needs?
© 2019 National University of Singapore. All Rights Reserved. ...
How Digital helps Business Agility?
- ASOS Hyper-awareness – example
© 2019 National University of Singapore. All Rights R...
How Digital helps Business Agility?
- ASOS Quick Decisions – example
© 2019 National University of Singapore. All Rights R...
How Digital helps Business Agility?
- ASOS Fast Execution – examples
© 2019 National University of Singapore. All Rights R...
How Digital helps Business Agility?
- ASOS Digital Agility Summary
© 2019 National University of Singapore. All Rights Res...
Digital Agility within existing business –
GRAB Example
© 2019 National University of Singapore. All Rights Reserved. 16
Grab Digital Agility
© Copyright National University of Singapore. All Rights Reserved 17
Old way of getting a ride
https:...
Grab Digital Agility - Hyperawareness
© Copyright National University of Singapore. All Rights Reserved 18
Demand
Supply
Grab Digital Agility – Fast Decision Making
© Copyright National University of Singapore. All Rights Reserved 19
https://w...
Grab Digital Agility – Flexible Fast Execution
© Copyright National University of Singapore. All Rights Reserved 20
https:...
Grab Digital Agility
– Real-Time Agile Market Response
© Copyright National University of Singapore. All Rights Reserved 2...
Digital Agility to expand to new
businesses – GRAB Example
© 2019 National University of Singapore. All Rights Reserved. 22
Digital Agility To Grow New Businesses (Grab)
© Copyright National University of Singapore. All Rights Reserved
23
https:/...
Digital Agility To Grow New Businesses (Grab)
-
© Copyright National University of Singapore. All Rights Reserved
24
Oct 2...
How does Digital Help?
– Agility to expand from GrabTaxi to GrabCar
© 2019 National University of Singapore. All Rights Re...
How does Digital Help?
– Agility to expand from GrabTaxi to GrabCar
© 2019 National University of Singapore. All Rights Re...
How does Digital Help?
- Agility to easily add New Businesses
© Copyright National University of Singapore. All Rights Res...
Digital Agility to expand to new
businesses – Amazon example
© 2019 National University of Singapore. All Rights Reserved....
Example 2 of Digital Agility – Amazon
29
Jen van der Meer, Amazon. The business supermodel that may end all business.
http...
How Digital helps Business Agility?
- Amazon Strategic Agility
© 2019 National University of Singapore. All Rights Reserve...
If I am a small business, how do I
achieve Digital Agility?
Digital-agility-as-a-service
© 2019 National University of Sin...
I’m small business – can I be a Grab / Amazon?
- Digital Agility as a Service
© 2019 National University of Singapore. All...
Alibaba as example of
Digital Agility as a Service
© 2019 National University of Singapore. All Rights Reserved.
33
• Read...
Alibaba as example of
Digital Agility as a Service
© 2019 National University of Singapore. All Rights Reserved. 34
Existi...
Alibaba as example of
Digital Agility as a Service
© 2019 National University of Singapore. All Rights Reserved. 35
Ready ...
Alibaba as example of
Digital Agility as a Service
© 2019 National University of Singapore. All Rights Reserved. 36
Ready ...
Digital Enablement alone sufficient for
business agility?
© 2019 National University of Singapore. All Rights Reserved. 37
Digital Enablement Sufficient on Its
Own for Business Agility?
© 2019 National University of Singapore. All Rights Reserve...
Thank You!
email@domain.com
#ISSLearningDay
For more information
• https://www.iss.nus.edu.sg/executive-
education/discipline/detail/digital-agility
• Blog - https://...
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Digital Agility for Organisations - Enabling Business to Thrive in Times of Rapid Change

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Digital-enabled business agility to enable organisations to thrive under dynamic market and business environment changes. This presentation will give an overview of how Digital Agility can make fashion retailers, such as ASOS, be among the fastest to respond to changing fashion trends and be very successful commercially. In addition, how companies such as Grab and Amazon is able to continually enhance its business with new product lines, new business models and new customer segments.

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Digital Agility for Organisations - Enabling Business to Thrive in Times of Rapid Change

  1. 1. Digital Agility for Organisations - Thriving in Times of Rapid Change #ISSLearningDay Mr. Goh Boon Nam, NUS-ISS 2 August 2019
  2. 2. Digital Agility – Is it just this? © 2019 National University of Singapore. All Rights Reserved. 2 Dr ian mitchell / CC-BY-SA-4.0 / https://commons.wikimedia.org/wiki/File:Scrum_Framework.png SCRUM / Agile IT Way to deliver business value in digital projects faster
  3. 3. Digital Agility within existing business – ASOS Example © 2019 National University of Singapore. All Rights Reserved. 3
  4. 4. Digital Agility within Existing Business – ASOS © 2019 National University of Singapore. All Rights Reserved. 4 Why Zara (Inditex) is a ‘Fast Fashion’ Pioneer Jun 24, 2014 https://blogs.wsj.com/corporate-intelligence/2014/06/24/why- zara-is-a-fast-fashion-pioneer/ A new generation of even faster fashion is leaving H&M and Zara in the dust April 6, 2017 … ASOS and Boohoo are able to conceive, design, produce, and have clothing ready for shoppers on the sales floor quicker than Zara and H&M, according to a research note Goldman Sachs sent … https://qz.com/951055/a-new-generation-of-even-faster-fashion-is- leaving-hm-and-zara-in-the-dust/ (Zara) What does it mean for ASOS to be more than twice as fast as Zara in meeting market / fashion changes?
  5. 5. First principles of what is Digital Agility © 2019 National University of Singapore. All Rights Reserved. 5 Hyper- awareness Fast data- informed decision making in VUCA context Flexible & Fast Execution (Market Changes) External / Internal Data Digital Agility is the ability of an organisation to use Digital: • Adapt quickly to market changes - internally and externally - • Respond rapidly and flexibly to customer demands • Adapt and lead change in a productive and cost-effective way without compromising quality • Continuously be at a competitive advantage https://www.agilebusiness.org/business-agility Digital- Enabled
  6. 6. VUCA & Need for Digital Agility © 2019 National University of Singapore. All Rights Reserved. 6 • V_ _ _ _ _ _ _ _ _ • U _ _ _ _ _ _ _ _ _ _ • C _ _ _ _ _ _ _ _ _ • A _ _ _ _ _ _ _ _ • Volatility • Uncertainty • Complexity • Ambiguity Scenario: ASOS is an online fashion retailer that has its own designers and arranges for manufacturing of its designs for online sale. Does VUCA apply to ASOS?
  7. 7. VUCA & Need for Business Agility - Volatility © 2019 National University of Singapore. All Rights Reserved. 7 What I wore when I was young. Does fashion stand still? Volatility: refers to the speed of change https://www.forbes.com/sites/jeroenkraaijenbrink/2018/12/19/what-does-vuca-really-mean/#36d26f4f17d6
  8. 8. VUCA & Need for Business Agility - Uncertainty © 2019 National University of Singapore. All Rights Reserved. 8 https://fashionisers.com/2016/09/23/prada-spring-2017-rtw/ https://www.pinterest.com/pin/556194622724073429/ Uncertainty: refers to the extent to which we can confidently predict the future https://www.forbes.com/sites/jeroenkraaijenbrink/2018/12/19/what-does-vuca-really-mean/#36d26f4f17d6 2017 Fashion 2018 Fashion 2019 Fashion?
  9. 9. VUCA & Need for Business Agility - Complexity © 2019 National University of Singapore. All Rights Reserved. 9 Complexity: refers to the number of factors that we need to take into account, their variety and the relationships between themhttps://www.forbes.com/sites/jeroenkraaijenbrink/2018/12/19/what-does-vuca-really-mean/#36d26f4f17d6 • social norm • fashion education • mass media • peer groups • social criticism • environment • customs, traditions • religion • work • leisure activities • wealth or change in income • inspiration by friends • changing trends and values • influence by family members • education • age Image by Bessi from Pixabay What causes fashion to change? http://abarck.umwblogs.org/2012/12/04/factors-that-affect-fashion/
  10. 10. VUCA & Need for Business Agility - Ambiguity © 2019 National University of Singapore. All Rights Reserved. 10 2019 FASHION TREND 3. LOW KEY UTILITY … fourth-wave feminism can take designers down unexpected avenues, the thinking behind this trend is, presumably, if you have to multi-task, so should your clothes. THE LOOK: patch pockets; front-loaded tool belts slung across the body; the mega-return of cargo pants in dusky hues. https://www.elle.com/uk/fashion/trends/a40085/7-fashion-trends/ Do you know what will be a successful design based on this 2019 fashion trend? Ambiguity: refers to a lack of clarity about how to interpret something
  11. 11. How accurate are fashion retailers in meeting market needs? © 2019 National University of Singapore. All Rights Reserved. 11 What % of fashion items are unable to be sold because of VUCA? What happens to them? 30%(Not counting another 30% sold with discount to help clear stock) As a fashion retailer, how can you use digital to be more agile – i.e. quickly and correctly respond to market needs (without 30+30=60% waste)? https://www.linkedin.com/pulse/overproduction-taboo-fashion-hasmik-matevosyan/ Image by Hans Braxmeier from Pixabay
  12. 12. How Digital helps Business Agility? - ASOS Hyper-awareness – example © 2019 National University of Singapore. All Rights Reserved. 12 https://www.harpersbazaar.com /fashion/fashion- week/g26329650/fall-2019- fashion-trends/ Harper’s Bazaar Trends from Fall 2019 pre-season shows ASOS’s closest matches Good Match Found? Purchase Customer SmartPhone Screenshot No Purchase ASOS App Style Match Function (one of ASOS’s hyperawareness capabilities) ASOS becomes aware of ______________ ? ASOS becomes aware of ______________ ? Looking ahead at Fall 2019 Fashion
  13. 13. How Digital helps Business Agility? - ASOS Quick Decisions – example © 2019 National University of Singapore. All Rights Reserved. 13 Neon SignBoujie GirlSuit Up All Customer Search Requests from Harper’s Bazaar Fall 2019 screenshots https://www.harpersbazaar.com/fashion/fashion-week/g26329650/fall-2019-fashion-trends/ Data-driven decisions facilitated by: ASOS’s Data Science team consisting of data scientists (many of whom are PhD’s who even share some of their ASOS work at prestigious data science conferences). Work in 4 areas: • Customer Understanding • Product Understanding • Recommendations • Retail 200 5000 30 Assuming above are data on “Number of searches with no purchases” What decision can be made?
  14. 14. How Digital helps Business Agility? - ASOS Fast Execution – examples © 2019 National University of Singapore. All Rights Reserved. 14 http://warehousenews.co.uk/2017/03/asos- doubles-throughput-with-new-sorter/ • Designers available in-house to speed designs • Use of CAD/CAM for digital designs/patterns • Enable fast start to manufacturing around the world • Automated logistics for fast distribution and delivery http://aroselikethis.blogspot.com/2010/12/cadcam-in-fashion-and-clothing.html
  15. 15. How Digital helps Business Agility? - ASOS Digital Agility Summary © 2019 National University of Singapore. All Rights Reserved. 15 Hyper- awareness Fast data- informed decision making in VUCA context Flexible & Fast Execution (Market Changes) External / Internal Data
  16. 16. Digital Agility within existing business – GRAB Example © 2019 National University of Singapore. All Rights Reserved. 16
  17. 17. Grab Digital Agility © Copyright National University of Singapore. All Rights Reserved 17 Old way of getting a ride https://worldstreets.wordpress.com/2015/04/23/taxi-anonymous/ https://www.grab.com/sg/download/ Digitally transformed way of getting a ride How did digital agility help Grab better meet market demand?
  18. 18. Grab Digital Agility - Hyperawareness © Copyright National University of Singapore. All Rights Reserved 18 Demand Supply
  19. 19. Grab Digital Agility – Fast Decision Making © Copyright National University of Singapore. All Rights Reserved 19 https://www.straitstimes.com/singapore/surge-in-fare-tempers-flare-why-hailing-a-ride-sometimes-makes-you-emo
  20. 20. Grab Digital Agility – Flexible Fast Execution © Copyright National University of Singapore. All Rights Reserved 20 https://www.straitstimes.com/singapore/surge-in-fare-tempers-flare-why-hailing-a-ride-sometimes-makes-you-emo https://www.grab.com/my/transport/justgrab/
  21. 21. Grab Digital Agility – Real-Time Agile Market Response © Copyright National University of Singapore. All Rights Reserved 21 https://www.straitstimes.com/singapore/surge-in-fare-tempers-flare-why-hailing-a-ride-sometimes-makes-you-emo https://www.grab.com/my/transport/justgrab/ Impossible to do at scale using manual methods https://www.youtube.com/watch?v=br qzaspSmWM
  22. 22. Digital Agility to expand to new businesses – GRAB Example © 2019 National University of Singapore. All Rights Reserved. 22
  23. 23. Digital Agility To Grow New Businesses (Grab) © Copyright National University of Singapore. All Rights Reserved 23 https://www.slideshare.net/ppnd/grab-taxi-46368147 http://www.whichtravelapp.com/gr abtaxi-book-taxi/ Grab when it was initially launched Is this still the home screen now? Current Home Screen What’s different now?
  24. 24. Digital Agility To Grow New Businesses (Grab) - © Copyright National University of Singapore. All Rights Reserved 24 Oct 2013 GrabTaxi Jul 2014 GrabCar Nov 2016 GrabPay Dec 2016 GrabShare Dec 2016 GrabRewards Mar 2018 eScooter May 2018 GrabFood Oct 2018 GrabExpress (Delivery) Dec 2018 GrabClub (Subscriptions) Apr 2019 Hotels Videos (Trip Planner) Is Grab Agile? > 11 new businesses since 2013 (6 of them between 2018 to Apr 2019) How does digital help?
  25. 25. How does Digital Help? – Agility to expand from GrabTaxi to GrabCar © 2019 National University of Singapore. All Rights Reserved. 25 Does the digital GrabTaxi help in agile launch of GrabCar? • Application functions can be shared with GrabCar • Digital customer base can be shared with GrabCar • Driver base can be shared with GrabCar Ability to expand quickly to GrabCar
  26. 26. How does Digital Help? – Agility to expand from GrabTaxi to GrabCar © 2019 National University of Singapore. All Rights Reserved. 26 Does Digital GrabTaxi / GrabCar help in agile launch of GrabFood? • Some application functions (e.g. payment, GPS location of nearest GrabFood drivers) can be shared with GrabCar • Digital customer base can be shared with GrabCar Ability to expand quickly to GrabCar
  27. 27. How does Digital Help? - Agility to easily add New Businesses © Copyright National University of Singapore. All Rights Reserved 27 SuperApp Platform Concept: • One-stop online portal for customer • All under “one-roof” • Common supporting functions across all apps in platform • Payment • Rewards • Linkages (e.g. Trip Planner – eventual vision? • https://www.youtube.com/watch?v=JlxgrLH6hu 4 ) • Recommendations (from more comprehensive data on customer behaviour and preferences) • Common and large existing customer base to support new businesses What did Grab call this New portal?
  28. 28. Digital Agility to expand to new businesses – Amazon example © 2019 National University of Singapore. All Rights Reserved. 28
  29. 29. Example 2 of Digital Agility – Amazon 29 Jen van der Meer, Amazon. The business supermodel that may end all business. https://reasonstreet.co/2018/06/13/amazon-the-business-supermodel-that-may-end-all-business/ Amazon – Continuously able to add NEW: • product lines/services • business models • customer segments
  30. 30. How Digital helps Business Agility? - Amazon Strategic Agility © 2019 National University of Singapore. All Rights Reserved. 30 eCommerce Site as Digital Platform enabler to move quickly to new product lines/services Flexible, Scalable underlying Digital Infrastructure also as enabler to move quickly to new product lines/services Etc… https://finance.yahoo.com/news/expect-amazons- earnings-report-134325388.html
  31. 31. If I am a small business, how do I achieve Digital Agility? Digital-agility-as-a-service © 2019 National University of Singapore. All Rights Reserved. 31
  32. 32. I’m small business – can I be a Grab / Amazon? - Digital Agility as a Service © 2019 National University of Singapore. All Rights Reserved. 32 If I’m a big company with IT Dept, I can try to build my own digital agility. If I’m a small B2B business selling a product line, can I be a Grab / Amazon in easily launching new product lines? One way is to use Digital-Agility-As-A-Service – example: (There are others choices available. Above is just for illustration as an example)
  33. 33. Alibaba as example of Digital Agility as a Service © 2019 National University of Singapore. All Rights Reserved. 33 • Ready-made portal under ….alibaba.com • Digital Agility to allow ease of adding new products and product lines https://ntshengheng.en.alibaba.com/?spm=a2700.icbuShop.88.27.d2dc4424V6DNuQ
  34. 34. Alibaba as example of Digital Agility as a Service © 2019 National University of Singapore. All Rights Reserved. 34 Existing Pool of Customers (from all the alibaba.com users) But also Existing Pool of Competitors (already on alibaba.com) Using such a portal, who are potential customers? https://www.alibaba.com/trade/search?fsb=y&IndexArea=pro duct_en&CatId=&SearchText=baking+equipment Alternative with neither above advantage nor disadvantage: https://www.shopify.com/blog/shopify-stores https://www.shopify.com/retail/retailers-that-are-boosting-sales-with- subscription-based-shopping https://www.referralcandy.com/blog/shopify-digital-products/ https://www.youtube.com/watch?v=0XLnR_iDUoQ
  35. 35. Alibaba as example of Digital Agility as a Service © 2019 National University of Singapore. All Rights Reserved. 35 Ready available logistics for your customers to get delivery of purchases made to you (Amazon’s more comprehensive equivalent - https://www.youtube.com/watch?v=IAi4fPb_kp4 )
  36. 36. Alibaba as example of Digital Agility as a Service © 2019 National University of Singapore. All Rights Reserved. 36 Ready available independent Production Monitoring for your customers to monitor your production progress of their orders. Ready available independent Inspection Service for your customers to monitor production quality of their orders
  37. 37. Digital Enablement alone sufficient for business agility? © 2019 National University of Singapore. All Rights Reserved. 37
  38. 38. Digital Enablement Sufficient on Its Own for Business Agility? © 2019 National University of Singapore. All Rights Reserved. 38 Hyper- awareness Fast data- informed decision making in VUCA context Flexible & Fast Execution (Market Changes) External / Internal Data • Digital – important but works better if there are also other enablements of agility • Leadership • Principles • Culture / Mindset • Organisation Structure • Training and Coaching • Etc. Image by Gerd Altmann from Pixabay Image by TukTukDesign from Pixabay Image by OpenClipart-Vectors from Pixabay Image by John Hain from Pixabay Image by Gerd Altmann from Pixabay
  39. 39. Thank You! email@domain.com #ISSLearningDay
  40. 40. For more information • https://www.iss.nus.edu.sg/executive- education/discipline/detail/digital-agility • Blog - https://digital-agility.blog/ #ISSLearningDay

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