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© Boom Creative Lab
Lisa Brandstötter
@lisaleinb
Boom Creative Lab
@boomcreativelab
Social Media
Crash Course
© Boom Creative Lab
@lisaleinb
© Boom Creative Lab
THE SOCIAL MEDIA LANDSCAPE
CONTINUES TO CHANGE IN 2015
IT IS TIME TO GET PREPARED
© Boom Creative Lab
EXAMPLES
© Boom Creative Lab@lisaleinb © Boom Creative Lab
© Boom Creative Lab
© Boom Creative Lab
DO’S &
DONT’S
© Boom Creative Lab@lisaleinb © Boom Creative Lab
BEING PRESENT IS EVERYTHING
YOU ARE MORE IMPORTANT
FACEBOOK IS ESSENTIAL
© Boom Creative Lab
Share Moments. Not Pictures.
Don’t Sell. Inspire.
Don’t Wait. React.
Tell Stories. Not Posts.
Don’t Talk. Listen.
© Boom Creative Lab
THE CROWD IS DEFINING
CORPORATE IDENTITIES TODAY,
OWNING MORE POWER THAN EVER
© Boom Creative Lab
Everything begins with defining the experiences
you want people to have and share in each
moment of truth and then studying what the
experience actually is based on what people are
sharing online.
- Brian Solis
Everything begins with defining the experiences
you want people to have and share in each
moment of truth and then studying what the
experience actually is based on what people are
sharing online.
© Boom Creative Lab
WHY HOW
© Boom Creative Lab
WHAT
listen
&
plan
share
&
react
analyse
&
implement
strategy content
TOOLBOX
© Boom Creative Lab@lisaleinb © Boom Creative Lab
CONTENT RATIO: 1-1-4
CROSS MEDIA
REAL TIME
© Boom Creative Lab
HOOTSUITE
ALERT.IO
IF THIS THAN THAT
© Boom Creative Lab
FACEBOOK INSIGHTS
TWITTER ANALYTICS
ICONOSQUARE
© Boom Creative Lab
COMING UP
© Boom Creative Lab@lisaleinb © Boom Creative Lab
5.5. - 6.5.
IMPACT HUB VIENNA
IF YOU LIKED IT
LIKE IT!

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