The Louis Bonduelle Foundation begins operations in Canada.

1. Press Release
THE LOUIS BONDUELLE FOUNDATION BEGINS OPERATIONS IN CANADA
The Organization Devotes Its Efforts to Promoting the Benefits of Vegetables
Montreal, January 25, 2011—After six years of activity in the European market, the Louis Bonduelle
Foundation has arrived in Canada. The organization, which does its utmost to promote the importance
of consuming more vegetables, has already begun to take concrete action here. In fact, the Foundation
has just delivered the first round of Canadian subsidies awarded under its “Call for Proposals” program.
This international program is aimed at funding local initiatives that share a common goal: encouraging
the consumption of vegetables among target populations.
Each year, dozens of organizations submit proposals as part of this program. The applications are
carefully evaluated by a jury based on a set of specific criteria, ranging from the originality of the
proposed project to the number of people that it could potentially reach, as well as how rigorously
designed and relevant the initiative is. Since 2007, the Foundation has funded 58 organizations that
have been able to implement their projects as a result. This year, for the first time, Canadian
organizations were officially invited to submit applications, and ten out of a total of 22 approved
projects are located here.
The Foundation took advantage of its official Canadian launch on January 25 to announce the recipients
of its Call for Proposals subsidies. The organizations whose proposals were approved will share over
$40,000 between them, enabling them to get their various projects underway.
“It’s especially impressive to see the extent to which people active at the grass-roots level are driven by
a clear vision and are demonstrating innovation and persistence,” emphasized Jérôme Bonduelle, Chief
Operating Officer, Bonduelle North America. “In this regard, the Louis Bonduelle Foundation plans to
foster initiatives that raise awareness about healthy eating, particularly those that encourage greater
consumption of vegetables. We also plan to play a significant role in terms of sharing the latest
information on vegetables, with the goal of making a tangible, lasting contribution to the health of
Canadians.”
Under the direction of the Bonduelle Group, a global leader in the field of vegetable processing, the
Louis Bonduelle Foundation’s mission is to promote the value of vegetables and foster long-term
improvement of eating habits by making vegetables serve the public good. It educates, raises awareness

2. and distributes information with the aim of helping to change people’s perception of vegetables and
daily behaviour.
The Louis Bonduelle Foundation in Canada provides the public with a broad range of information on
vegetables in a simple, practical format on its website, www.fondation-louisbonduelle.org/canada/en. In
particular, the site offers research papers and science news updates for health professionals, as well as
profiles of various vegetables, recipes and tips.
Since it is vital that our understanding of health and nutrition continues to progress, especially with
respect to the relationships between eating habits, vegetables and health, the Louis Bonduelle
Foundation supports scientific research in Europe through the awarding of various prizes. What’s more,
it co-founded and supports the Fondation Coeur et Artères, which develops research programs for the
prevention of cardiovascular disease, as well as the Fonds Mondial de Recherche contre le Cancer (the
French equivalent of the World Cancer Research Fund). Eventually, the Louis Bonduelle Foundation
intends to develop similar initiatives in Canada. Its next Call for Proposals will be held in June 2011.