Defying gravity
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How analytics can help you get where you want
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Defying gravity
- 3. How analytics can help you get where you want G R A V I T Y D E F Y I N G
- 5. Sandra
- 11. Sandra Georges
- 13. Sandra Georges
- 16. You have limited time and resource your cash is your oxygen
- 17. Mobile analytics is the best way to understand your audience and reach it
- 18. Mobile analytics is the best way to understand your audience and reach it
- 19. G E T V I S I B I L I T Y
- 26. • Track sessions and live events • Define Key Performance Indicators (i.e. customer lifetime value) with help from industry benchmarks to see how you’re doing • Determine which demographic is your optimal target and maximise your revenue share collect & analyze
- 27. G E T R E A D Y
- 28. O K
- 29. O K
- 30. T R Y A G A I N
- 31. aim & prepare • Adjust your UI/UX design and product roadmap to the target audience • Perfect your branding and improve media coverage quality • Use funnel management and crash logs to provide the most seamless experience
- 32. G E T M O V I N G
- 35. engage fast • Your app is the most direct communication channel to your audience • Re-engage bored or lost users • Adjust your pricing strategy to maximize user traction • Engaged users are most prone to share their experience
- 36. C O M P L E T E T H E P R O C E S S
- 37. R E P E A T T H E P R O C E S S
- 38. U N T I L Y O U C A T C H S A N D R A
- 39. U N T I L Y O U C A T C H S A N D R A