Boingo President Nick Hulse presented "Next Generation Mobile Networks: what are the next steps?" at Wi-Fi & Small Cells North America, April 2, 2014 in New York City. His presentation covered consumer behavior driving next generation network design & development; the role of Wi-Fi and small cells in next generation networks; and the next generation landscape of today and tomorrow.

1. Next Generation Mobile Networks:
What Are the Next Steps?
Nick Hulse, President, Boingo Wireless
April 2, 2014

2. Agenda
Next gen network drivers
The role of Wi-Fi and small
cells in the “LTE World”
Next generation landscape
• Behaviors to support
• Building them today
• Services & Standards for tomorrow

3. Next Generation Network Drivers
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018
Mobile traffic will grow 11X by 2018
Incremental traffic between 2013 and 2018 will be
3X the size of the Internet in 2013
Connection speeds will double by 2018 Video will account for 69% of the world’s mobile
data traffic by 2018
2013
2018
69%
11x
Growth
61% CAGR
ExabytesperMonth
2013 2014 2015 2016 2017 2018
1.5 2.6
4.4
7.0
10.8
15.9
2014
2018
Connection speeds will nearly double
by 2018

4. Faster Devices & Faster Network Speeds
500M iPhones sold
Smartphones are now the primary screens worldwide
Faster connections via “Download Booster”
Source: Millward Brown AdReaction study: http://adage.com/article/digital/millward-brown-study-shows-mobile-outpacing-tv/292183/

5. Next Generation Network Characteristics
High density, high capacity Heterogeneous networks
Analytics and Location
Based Service Support
Network Virtualization

6. What is the future of Wi-Fi
and Small Cells in an “LTE World”?

7. Wi-Fi Benefits for Next Gen Networks
Integrated cost savings Increased capacity
Universal adoption Offload support

8. Offload Need Increases as LTE Expands
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018
“
”
For these reasons, Wi-Fi offload is higher on 4G
networks than on lower speed networks, now and in
the future according to our projections.

9. “The best wireless network
wins…
…The 'best wireless network' is the one that best fits the needs
of the end user (both consumer and business)
in terms of performance AND cost.” – Iain Gillott, iGR Research

10. “Best” networks aren’t one size fits all.

11. “
”
Small Cell Evolution In Progress
Multimode small cell equipment launched
More than 78% of mobile operators want multimode capability
Kris Rinne, Senior Vice President of Network
…we are beginning to start testing multi-standard
capabilities to have the same box support LTE, multiple
bands, and Wi-Fi with Hotspot 2.0 integration.
Source: Infonetics Research: http://www.infonetics.com/pr/2013/Small-Cell-Coverage-Survey-Highlights.asp
Source: Light Reading: http://www.lightreading.com/mobile/carrier-wifi/atandt-hotspot-20-integral-to-multimode-small-cells/d/d-id/707963

12. The Land Grab Continues
UniversitiesStadiums
Shopping Malls Airports

13. Major League Stadiums - Connecting Sports Fans
Avid sports fans are
52%
more likely to
own a tablet
More than
55%
prefer to watch
games at home
29%
fans would rather
be at the game
Source: Mashable and Nielsen “Year in Sports Media Repoirt” http://mashable.com/2013/01/22/sports-digital-technology/
Source: Adweek, “The Connected Fan”: http://www.adweek.com/sa-article/connected-fan-146692
ALL Stadiums under pressure
to deliver very best amenities to
justify the costs of attending

14. Chicago Soldier Field: Upgrade Design
• Oldest Stadium in NFL: Neutral host crucial to serving maximum number of fans
• Partnered with carrier on design: Layered, multi-sectored approach for greater density
• Number of sectors increased for greater coverage and consumer experience

15. Chicago Soldier Field: Sectorization
• Precision: Design allows for honing in & fine tuning by sector for best coverage
• Greater antenna density: More antennas ensures availability, power
• Configuration: Layered for optimal performance, increased isolation of sectors

16. Chicago Soldier Field:
Utilizing Infrastructure
• Isolation via building design: Leverage structure to reduce interference
• Aesthetic fit: Unobtrusive antennas preserve game day experience
• Layering allows for centralized, real-time monitoring

17. Network by the #’s
Capacity to
serve a town of
88K
20
miles
of cable
250+ Antennas
90
Omni-
directional
antennae
Capacity Doubled
Increased
voice traffic
50%
170+
Directional
antennae
Increased data
volume
75%

18. Connecting the Sports Fan – Wi-Fi Design
Today: Building for
Coverage and Capacity
Tomorrow:
Convergence
Side-by-side deployments
must consider:
Creative placement:
Stealthing, handrails, seats
- Interference
- Public safety frequencies
- Network investment
- Future usage and growth
Higher demand =
greater density; focused,
directional coverage
Omni-directional antenna
placement =
Capacity throughout section

19. Connecting the University
Source: Source: http://blog.cruxresearch.com/2013/06/13/2013-refuel-college-explorer-findings-released/
Source: www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013

20. Business Impact
“Where Did All the
College Football
Fans Go?”
The Bleacher Report
“Declining Student
Attendance Hits
Georgia”
The Wall Street Journal
More than 30% of seats were empty at
Georgia and Alabama stadiums in the last few seasons –
when Alabama won 3 national championships.
30%
Source: Bleacher Report: http://bleacherreport.com/articles/1814887-where-did-all-the-college-football-fans-go
Source: The Wall Street Journal:http://online.wsj.com/news/articles/SB10001424052702304795804579097223907738780
“State-of-the-art
networks needed
to attract
“Digital Native”
students

21. Universities Require Diverse Solutions
Phase I: Stadium, arena DAS coverage with “layer cake” approach

22. Universities Require Diverse Solutions
Phase II: Surrounding campus coverage
oDAS:
Leverage stadium and arena structures to propagate
coverage to other campus areas; reduces costs,
preserves aesthetics

23. Universities Require Diverse Solutions
Phase III: Department and residential coverage
Potential small cell deployments:
Consider fit, efficiencies and cost savings of deploying
femto and/or pico cells at small venues

24. Power Users skew heavily toward families using
multiple devices at once. Power Users need extra
bandwidth for their video apps and are willing to
pay for it to keep the kids happy.
• Stream HD video and music
• Upload vacation photos
• Utilize multiple devices at once
The Digital Elite are business travelers who must
stay productive on the road. They need an “office
on the go” and are willing to pay for an enterprise-
level Wi-Fi experience.
• Upload DropBox to upload large files
• Download files from Evernote
• Stream music & video for entertainment
Connected Consumers are occasional travelers
who use Wi-Fi for email and social media. They
are price conscious and connect primarily on a
smartphone.
• Check personal email & browse news
• Log into Facebook & Twitter
• Upload photos to Instagram
Diversified Users in All Venues
Connected Consumers Power Users Digital Elite
Tier 1: Complimentary Wi-Fi
• Up to 5 Mbps speeds
• Free (Ad supported)
• Web Optimization
• Content Delivery
• Speedpass
Tier 3: Enterprise Wi-Fi
• Up to 20 Mbps speeds
• Subscription & Roaming
• Web Optimization
• Content Delivery
• Passpoint/Hotspot 2.0*
5Mbps
10
65% 20% 15% 28% 17% 55% 63% 15% 22%

25. Business Intelligence Informs Design
Laptops hitting the
network were
up nearly 20%
Mobile devices hitting the
network were
up more than 160%
The number of tablets
nearly doubled
Data consumption
can nearly double.
Walled garden visitors
can nearly double.
During a weather event at a Boingo-networked airport…

26. Airports: New Density Designs
Design Specifics:
- 27 Access Points
- 802.11n
Peak Device
Breakdown:
- 200 Smartphones
- 250 Tablets
- 150 Laptops
Total Devices:
600

27. Airports: New Density Designs
Design Specifics:
- 44 Access Points
- 802.11n
Peak Device
Breakdown:
- 400 Smartphones
- 500 Tablets
- 300 Laptops
Total Devices:
1,200

28. Airports: New Density Designs
Design Specifics:
- 110 Access Points
- 802.11ac (HA)
- Directional Ants for
customer service
- Omni-Directional Ants for
location-based services
Peak Device
Breakdown:
- 2,250 Smartphones
- 1,780 Tablets
- 1,250 Laptops
Total Devices:
5,250

29. Airports: Enhancing DAS
Future upgrades:
- Reconfigure
for balance
- Increased
sectorization
- Added antenna
density
- LTE in all bands
for added capacity
and simplicity
- Self leveling and
self testing

30. Passpoint Secure Networks: Phase I - Airports
AUS
LAX
BUR
DTW
ORD
MDW BWI
BUF
SDF
MEM
MKE
MSP
BNA
OMA
EWR
LGA
JFK
SWF
PVD
OAK
OKC
BIL
BOS

31. Conclusion
• One size does not fit all
• HetNet wins
• Simplicity is paramount