Adam Franklin gave this presentation at AIM Brisbane on 3rd June 2014.

1. Insider Tips for
Web Marketing
That Works
Adam Franklin,
Marketing Manager

2. 2

3. 3
Who’s
next?
You?

6. Blogging
@Franklin_Adam

7. @Franklin_Adam

8. @Franklin_Adam

10. @Franklin_Adam

11. @Franklin_Adam

12. @Franklin_Adam

13. @Franklin_Adam

14. @Franklin_Adam

15. @Franklin_Adam

16. @Franklin_Adam

17. @Franklin_Adam

18. @Franklin_Adam

19. 33%
CTR
@Franklin_Adam

20. 40% OR
25% CTR
@Franklin_Adam

21. Tailored
1 call
to action
Personal
@Franklin_Adam

22. @Franklin_Adam

23. @Franklin_Adam

24. @Franklin_Adam

25. Best performing emails - text only!
@Franklin_Adam

26. 28-35% open rate
$7,000 sales
@Franklin_Adam

27. Email marketing
• Battle of the Subject Lines and From
Names
@Franklin_Adam

28. • Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam

29. 10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam

30. • Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

31. 34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

32. • [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

33. 13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

34. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam

35. 27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam

36. • [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

37. 7%
(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

40. 40

42. @Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane

43. 43
“Train
hard,
win
easy”
Sean
Bowes

44. @Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane

45. !
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
CONNECT
www.bluewiremedia.com.au/speaking/aim14brisbane