Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Increase Leads via Social Media (In 10 Minutes A Day)
1. with
Adam Franklin
Increase Leads Via Social Media In 10
Minutes A Day
(…Without Paying a Cent to Facebook, LinkedIn or
Google)
You’re in the right place!
8. About you…
What is your business
or current role?
Please type in the chat
9. And how social media
savvy do you feel?
Scale of 1-10.
Please type in the chat
10. Do you have these in ‘the real world’?
• a successful, high-trust relationship-based
business
• subject matter knowledge and recognised
expertise
• a strong personal and professional network
• clients who know, like and trust you
Type YES or NO
11. How about these?
• authority
• runs on the board
• credibility & reputation
• word of mouth and referrals
….But it’s not reflected online because
of a self-confessed weakness!?
Type YES or NO
12. And do you also feel…
• Busy (…you’re in demand already)?
• Daunted by digital marketing or tech?
• Dismissive or unconvinced by social
media?
• You’re doing fine, you don’t need it
• A nagging urge to address your
weakness in social media?
Type YES or NO
14. In the next 50 minutes you’ll:
1. See that you already have ALL the
‘ingredients’ for a Social Media Strategy
2. Get the ‘recipe’ for more leads
3. See ‘real life’ case studies of social media
4. Show you my 2018 strategy
5. Have all your questions answered…!
Are you ready…?
16. My “a-ha” moment
“Only 14% of people trust adverts
vs
90% of people trust
recommendations from a friend”
Source:
17. Social media is 6X more
trustworthy (than adverts)
My “a-ha” moment
18. I realised Social Media was the key to:
word of mouth & referrals
amplifying trust
staying front of mind
building authority
adding value
growing my network
increasing my leads
My “a-ha” moment
19. Building subject matter expertise & IP
… We can share this content on social media and add value to a wider
audience.
Building a valuable network of contacts.
…We can demonstrate this on LinkedIn and allow people to find and
refer us.
Building trust, authority and reputation
Our digital presence is a reflection of this and it allows us stay front of
mind and be easily found by prospects.
My “a-ha” moment
Like you, we’ve spent our careers
23. 2005
• No social media existed
• Non-techies
• Obsessed with seeing
what worked…!
• The world changed over
the next decade and we
had front row seats.
Started Bluewire Media
24. For a over a decade
We learned, took action and improve!
26. • Methodology & IP
• Quality Assured systems
& processes
• Speaking and consulting
• Great team, quality clients
• Wrote our book
Grew Bluewire to high 6 figure agency
2013
33. Today
Are you ready to increase your leads
with social in 2018?
Type YES or NO
34. Later
If you learn how to increase your leads,
may I show you my new program at the end?
Type YES or NO
35. Q: What would it be worth to get
10 qualified leads?
(….without dragging you away from what
you do best)?
36. Q: What would it be worth to get
10 qualified leads?
(….without dragging you away from what
you do best)?
Share in the chat (or just write it
down privately)
37. • Freedom
• Flexibility
• Predictable revenue
• More time doing what you do best
• Choices and options
• Condensed sales cycle
• Location independence …
49. 49
• a successful business
• high-trust relationship-based
• subject matter knowledge
• a network
• clients who know, like and trust y
• authority & runs on the board
• credibility & reputation
• word of mouth & referrals
….But this isn’t reflected online
FACT: You have ALL the ingredients…!
51. THE RECIPE
Online Profile is a digital representation
of you & your business
Professional network = LinkedIn connections
Subject matter expertise = Content you’ve
published or lead magnet
Reputation = Social media reviews & testimonials
Authority = Visibility on social media
Word of mouth = People referring you via social
media
52.
53. 53
Mindset Myth #2:
“My clients aren’t on
social media”
(…and “I don’t want tyre kicker leads
off the internet!”)
54. FACT: Most in fact
are.
And UNDENIABLY
that’s where our
attention is…!
58.
You might have 10 meetings
or 20 calls each day…
(keep doing them!)
But that leaves 100s or 1000s
in your network who don’t
hear from you.
Social media allows you to
reach them (as scale)
77. Google
#BetterBizSummit
• Did 1st video
• Posted to LinkedIn
• Got a qualified enquiry
• Landed a high ticket corporate
training gig
CASE STUDY #1:
ex-Management Consultant - Corporate Trainer
81. 81
#2. My simple repeatable
strategy for 2018
1. Post videos on social media
2. Give away value (lead magnets)
3. Connect with people
4. Invite them to learn more
82. Adam Franklin
“How valuable has it been so far?”
1 - 10.
Want me to continue?
Half time.
Please type YES or NO
83. 83
Gets a photo on his iPhone
Posts daily styling pics on
Instagram
Tags clients and prospects in
the posts
@clayrondobrisbane
CASE STUDY #4:
Menswear retailer, Clay Rondo
84. 84
RESULT: 2 sales per
week via social media
…from people who didn’t
set foot in his store!
CASE STUDY #4:
Menswear retailer, Clay Rondo
92. 92
Shares pics to stays front
of mind
Is likeable & human which
amplifies TRUST…!
@nicholasgiven
CASE STUDY #7:
Real estate agent, Nicholas Given
93. 93
Took this photo on his iPhone
Posted to it Instagram &
Facebook
@nicholasgiven
CASE STUDY #7:
Real estate agent, Nicholas Given
94. 94
@nicholasgiven
Got a private message
(…from someone he wouldn’t
usually have seen, spoken to or
met with)
CASE STUDY #7:
Real estate agent, Nicholas Given
109. For Toby and me, surfing is recreational. It costs us time
and $ so a negative ROI (but we enjoy it).
110. If you don’t surf, you might give it away or sell it on
eBay… neutral or slightly positive ROI
111. But if you’re Kelly Slater, you use the same surfboard
(ie the tool), and make a fortune (Huge ROI)
112. Same as Social Media
• Most people use it recreationally, and
scroll for fun = Negative ROI)
• Some people don’t use it at all = Neutral
ROI
• And a few people like you use it to
publish their expertise, connect with their
network, build their authority and double
their leads = Positive ROI.
113. 113
Could you double your leads
via social media with what I’ve
taught you today?
Please type ‘YES’ or ‘NO’
114. 114
Optometrist, Dr Soojin Nam
Kate F,
Copywriter
“Incredibly valuable. I’ve taken other social media courses that have
promised much and delivered little. I found this course to provide me
with more actionable information than I imagined. The simplicity is so
easy to grasp and execute. I feel brilliant.”
118. students.bluewiremedia.com.au
This is the system for successful, high-
trust, relationship-based businesses
to
increase visibility and get 10+
qualified leads via social media
119. Time commitment to implement
• 10 Mins Per Platform Per Day
119
Give me 4 hours
(…and I’ll give you a social media
system to get 10 new leads a month)
121. 121
4 modules taught by Adam Franklin
Module #1: Why Social Media, Strategy, Guidelines & Negative
Comments (94 mins)
Module #2: LinkedIn (84 mins)
Module #3: Facebook and Instant Messenger (43 mins)
Module #4: Instagram and Influencers (97 mins)
BONUS PRESENTATION: Effective Social Media Marketing in 15
Minutes a Day by Adam Franklin
COMMUNITY & ACCOUNTABILITY: Invite-only Facebook group
GRADUATION: Badge and Certificate
BONUS: 1-on-1 Graduation call with Adam Franklin ($497 value)
122. Facebook Group
Invite-only
Join 400+ business
owners, service
professionals &
marketing consultants
Lots of members have
already connected and
done business together!
Community & Accountability
is super valuable!
