Hybridoma Technology ( Production , Purification , and Application )
Twitter Lists in Higher Ed
1. Helping Colleges and Universities use the web to meet
their marketing and recruitment goals.
2. Twitter Lists
Top 10 in Higher Ed
n=2,058
Data retrieved from @higheredu followers, 11/11/2009
3. WHAT IS A LIST?
Twitter recently released a new feature that allows users to categorize
people on Twitter in a List. For example, you could create a list of your
favorite Universities, then be one click away from seeing only the
updates of the Universities on that List.
4. Top 10 ‘Listed’ accounts in Higher Ed by number
400
300
333
257
237
200
203
168
142 141
100 121 116 115
0
@HarvardResearch @BerkmanCenter @Harvard_Press @mitpress @yalepress @ASU @JohnsHopkins @HarvardHealth @IUBloomington @CarnegieMellon
n=2,058
5. Top 10 ‘Listed’ accounts in Higher Ed by number
@HarvardResearch 333
@BerkmanCenter 257
@Harvard_Press 237
@MITPress 203
@YalePress 168
@ASU 142
@JohnsHopkins 141
@HarvardHealth 121
@IUBloomington 116
@CarnegieMellon 115
6. Top 10 ‘Listed’ accounts in Higher Ed by % of fans
000%
# of Lists / # of Followers
(minimum 100 followers)
13.33%
500%
10.00% 9.94%
9.38%
8.47% 8.33% 8.33% 8.33% 8.13%
000%
7.92%
500%
0%
TuftsWebComm RPInews WMWebTeam CatholicUniv UChicagoAlumni CMUnews yorkulibraries UofUHumanities TuftsAthletics PennPress
n=1,837
7. Top 10 ‘Listed’ accounts in Higher Ed by % of followers
# of Lists / # of Followers (minimum 100 followers)
@TuftsWebComm 13.33%
@RPINews 10.00%
@WMWebTeam 9.94%
@CatholicUniv 9.38%
@UChicagoAlumni 8.47%
@CMUNews 8.33%
@yorkulibraries 8.33%
@UofHHumanities 8.33%
@TuftsAthletics 8.13%
@PennPress 7.92%
10. Executive Summary
* Less than 1% of Higher Ed accounts are on 100+ lists.
* 94.07% of Higher Ed accounts are on 50 or fewer lists.
* 55.79% of Higher Ed accounts are on 10 or fewer lists.
* 103 accounts are not on a list. (Average Followers = 308)