Valuable content --> inbound links. Inbound links --> leads. Leads --> sales.
It all starts with content. By providing your audience with valuable, relevant information, your company will benefit from inbound link love and ultimately more sales. Unfortunately many marketers get stuck in the planning phase. "What type of content do I share? What channels do I use to share? How do I best promote the content?"
Boost the utilization of your HCL environment by reevaluating use cases and f...
Content is King: Build Your Brand with Blogging & Email
1. Blue Sky Factory Driving Email Marketing Performance Content is King: Build Your Brand with Blogging & Email Greg Cangialosi and Mike Volpe March 18, 2010 Twitter: #bsfwebinar Baltimore, Maryland
2. Greg and Mike Greg Cangialosi Founder & CEO greg@blueskyfactory.com @gregcangialosi Mike Volpe VP, Inbound Marketing mvolpe@hubspot.com @mvolpe
56. Work the Funnel 1. Top of Mind = Mindshare! 2. Nurture, Nurture, Nurture. (Its not about the sale) 3. Add value to your subscribers lives. 4. There are many different types of "conversions" treat them uniquely.
66. Connect with Us Greg Cangialosi President & CEO greg@blueskyfactory.com @gregcangialosi Mike Volpe VP, Inbound Marketing mvolpe@hubspot.com @mvolpe
Editor's Notes
To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.