Moonshot Thinking

MOONSHOT
THINKING
Howtodisruptyour
industryandbeat
thecompetition.
@BLUELOBSTERCO
InspiredbyGoogleXandPeterDiamandis.

The biggest beneﬁt of
Apollo was the inspiration
it gave to a growing
generation to get into
science and aerospace.
“
Buzz Aldrin, Astronaut

After Apollo 17, America stopped looking towards
the next horizon. The United States had become a
space-faring nation, but threw it away. We have
sacriﬁced space exploration for space exploitation,
which is interesting but scarcely visionary.
Eugene Cernan, Astronaut
“

NOTONLYDIDWEBECOME
LESSAMBITIOUSINSPACE.

WEALSOBECAME
LESSAMBITIOUSINBUSINESS.

We wanted ﬂying
cars, instead we got
140 characters.
Peter Thiel
“

A ten per cent
improvement means
that you're doing the
same thing as
everybody else.
Larry Page
“

Companies fail
because they do the
wrong things or they
aren't ambitious, not
because of litigation
or competition.
“
Larry Page

Moonshot thinking is shooting
for the moon. Moonshots live
in the gray area between
audacious projects and pure
science ﬁction; they are 10X
improvement, not 10%.
Google X is leading the 10X
movement.
MOONSHOT
THINKING

Radical
Solution
Breakthrough
Technology
Huge
Problem
MoonshotThinking
atGoogleX
They take on global-scale
problems, deﬁne radical
solutions to those problems,
and involve some form of
breakthrough technology
that could actually make
them happen. They look for
10X improvements and
solutions that will help one
billion people.

If you’re not doing some things that are
crazy, then you’re doing the wrong things.
Larry Page
“

PROJECTSELF-DRIVINGCAR
Technology for driverless cars

PROJECTLOON
Balloon powered
internet for everyone

PROJECTWING
Rapidly deliver products
using ﬂying vehicles

It’s often easier to make
something 10 times better
than it is to make it 10
percent better.
Astro Teller, Google X
“

TESLAPOWERWALL
Disrupts energy storage

Howtoapply
MoonshotThinking
toyourcompany

@PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis

Your biggest problems are
your biggest opportunities.
Peter Diamandis, X Prize
“

1
Hire some 20-somethings
to do some digging

The ﬁrst step is to create a Strike
Force of young people. Why young
people? They are smart, hard working,
and naive. All the qualities you want in
someone who trying to reinvent a
system.
They have no preconceived notions
about the way the world is supposed to
work. This gives them the ability to
question everything.

So where do you ﬁnd your strike force?
They may already work for you, or they
might be graduates, or a group of local
entrepreneurs.
Look for passion and curiosity.
Form teams of three to ﬁve people
with a background in science and
engineering.

2
Question everything
and everyone

Give the Strike Force 4-6 weeks to walk
around your company and examine
everything.
Let them to talk to all employees,
clients, suppliers, and so on. Everybody.

Have them document the major
challenges your company is having:
What is unduly hard to accomplish?
Where are we missing quality?
Where are we behind the competition?
What are our clients' biggest complaints?

3
Generate Ideas.
No limitations!

Challenge them to think about how the
biggest challenges could be solved.
Make sure to emphasize that they have
NO LIMITATIONS as to the ideas they
can come up with. This is critical.

Good ideas are always
crazy until they’re not.
Larry Page
“

4
Catalogue, prioritize
and select

Ask the Strike Force to compile their
ﬁndings, and write up their top 10 -
20 recommendations.
Rate them with regard to:
Financial impact
Competitive impact
Ease of implementation (time and $)

5
Fund the best ideas
and best teams

Fund the best ideas and the best
teams to develop the solution either
internal to your business, or as
outside entrepreneurial endeavors.
Either way, you win.

HireYoung
Team
Question 
Everything
Catalogue&
Select
FundBest
Ideas
Generate 
Ideas

Lots of people dream big and talk about
big bold ideas but never do anything. I
judge people by what they've done. The
ratio of something to nothing is inﬁnite.
So just do something.
Peter Diamandis
“

We choose to go to the
moon in this decade.
Not because it’s easy,
but because it’s hard.
“
John F. Kennedy

I have a very simple metric I use: Are you
working on something that can change the
world? Yes or no? The answer for 99.9999
percent of people is no. I think we need to be
training people on how to change the world.
“
Larry Page

In honor of Apollo 11. One giant leap for mankind.

www.PeterDiamandis.comwww.PeterDiamandis.com

Only 1 in 2 million lobsters is blue. Are you?
Stand out,get noticed,connect.
www.bluelobster.co hello@bluelobster.co

Moonshot Thinking

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Moonshot Thinking

Ähnlich wie Moonshot Thinking (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Moonshot Thinking