Mobile Application Management (MAM) is Key to Enterprise Mobile App Deployment & Security

1. Managing Mobile –
Now and in the Future

2. What is Enterprise Mobility?
You Can’t Manage What You Don’t Understand
 Mobility is a Long Term Business Strategy
 Mobility is Not a Short Term Fix
 Three Key Business Stakeholders
• Line of Business (LOB)
• IT
• Finance
 Three Key Mobility Goals
• Significantly improve and extend business processes
• Drive TCO down as mobile app deployments greatly increase
• Increase competitiveness and maximize revenue opportunity
LOB
ITFinance
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3. • Strategic: Customer, Partner and Consumer Outreach
• Tactical: Improve internal team and workforce
productivity and securely extend enterprise borders
• Freedom to be creative and to experiment
• Discipline to deliver
• Create mobile-driven strategic and competitive
advantages
• Understand that tactical mobile-driven business
process and productivity improvements are ultimately
also strategic advantages
LOB Owns the Mobility Budget
z
Line of Business
Mobile Deployments Must Deliver Secure Business Value
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4. There is no such thing as zero
TCO in building mobile
deliverables but TCO must be
managed down
Maintain Fiscal
Discipline but
Ensure Fiscal
Flexibility
Finance
Mobile Deployments Must Deliver Financial Value
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Reserved.
Finance is the Mobile Intermediary
Between LOB and IT
• Strategic: Ensure that LOB is able to maximize topline revenue
• Tactical: Ensure that IT and mobile dev teams deliver rapid,
highly secure and maximum mobile value at minimal
effective cost
• Profitability Analysis: Create ROI and TCO measures of
success and constantly evaluate - mobile app usage analytics
are critical
• Legal: Develop and implement internal BYOD management
policies (monitor and analyze employee app usage)

5. Strategic
Rapidly meet the exact
needs of LOB
Potentially many LOBs –
One resource-strapped IT
department
Understand LOB’s or LOBs’
required business solutions
Tactical
Ensure that rapid mobile
app dev and rapid delivery
does not negatively impact
long term mobile dev
Evaluate & Re-evaluate
Do your mobile solutions provide developer
flexibility, rapid prototyping and easy app
testing and deployment management?
IT
Mobile Deployments: Rapid & Short Term Delivery
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Reserved.
IT has the Difficult Job!

6.  Mobility is a Long Term Business
Strategy and a COLLABORATIVE
IDEA Strategy
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Reserved.
Effective Mobility
Finance
IT LOB
The Effective Mobile Organization
Your Mobile Policies – Brainstorm and Deliver
 The Mobile Last Mile: Your mobile
solutions will be used by your workforce
and the extended enterprise…

7. Many, Many Mobile
Users
Many Terabytes
of Corporate
Data
Many Deployed
Mobile
Devices is
NOT a
Security
Challenge
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Tomorrow’s Mobile Business is Here
What Are the Real Security Challenges?
Many Mobile
Apps

8. ©2015 Blue Hill Research. All Rights
Reserved.
The Successful Mobile Enterprise
Delight Your Workforce!
 No Mobile Deployment will Work if Your Users Can’t, Don’t or
Won’t Use Your Mobile Solutions
• Strategic: Include your workforce in all mobile design processes
• Tactical: Constantly evaluate the workforce effectiveness and security of
your mobile app deployments and how those mobile apps are accessed
 Mobile Application Management (MAM) Becomes the Central Strategy
• Strategic: Utilize a modern app store for all mobile app distribution
• Tactical: Utilize exclusively dashboard-driven MAM services to secure
the data, easily set mobile policies, easily sign apps, easily test and
deploy…

9. – That Your Mobile Apps are Used
Goals for delighting your workforce through MAM:
 Delight your users with easily accessible and highly secure
enterprise application access
 Custom App Stores that deliver consumer experiences
 Simple onboarding process
 Deliver powerful security but ensure it stays out of the user’s way
 Ensure seamless and frictionless deployments
 Easy ability to gather usage stats and analyze user feedback
 Easily integrate with existing MDM platforms when necessary and
deliver end user transparency
There is Only One Key Workforce Expectation
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The Transformed Mobile Enterprise
Delight Your Workforce!

10. ©2015 Blue Hill Research. All Rights
Reserved.
The Transformed Mobile Enterprise
Delight Your Workforce! Mobile Wisdom
If I had asked people what they wanted
they would have said,
Henry Ford
“MDM…”
Henry Ford Blue Hill Research
“faster horses…”

11. ©2015 Blue Hill Research. All Rights
Reserved.
The Transformed Mobile Enterprise
Delight Your Workforce! Mobile Wisdom
Who should be responsible for mobile
security?
Today’s IT
“Line of Business Admins”
Today’s IT Tomorrow’s IT
“My developers.”

12. Daniel Dowd,
Senior Systems
Engineer, Lead
Mobile
Specialist
Elsevie
r
Stephen A. Wheat,
Chief Information
Technology
Architect
Emory
University &
Emory
Healthcare
Mobile Support
Architect
A major semiconductor &
electronics manufacture
requiring anonymity
Three
Companies
Thinking
Outside the
Mobile Box
©2015 Blue Hill Research. All Rights
Reserved.
The Transformed Mobile Enterprise
Enterprise Mobile-First Wisdom - Three MAM Pioneers

13. ©2015 Blue Hill Research. All Rights
Reserved.
The Transformed Mobile Enterprise
Mobile-First MAM Wisdom – the Critical Checklist
What to demand from a MAM platform:
 Easy to use fully dashboard-driven MAM admin console
 Simple to manage mobile app lifecycle
 Powerful but end user transparant mobile security
 Consumer quality app store capability (Apple App Store, Google Play) +
easy integration with existing enterprise app catalogs
 Simple app store and user onboarding processes
 Simplified end user feedback loops through the app store
 Easy app wrapping – remove costly developers from the process
 Ability for LOB/admin to control and fine tune all mobile security and
mobile app usage policies
 Easy ability to gather usage stats and analyze user feedback
 Simple ability to decommission old or outdated mobile apps without
causing end user pain and angst (easier said than done!)
 Easily integrate with existing MDM platforms when necessary and
deliver end user transparency

14. THANK
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