What is a Press Release anyway? Find out what a press release is and more importantly, how you can use it to drive traffic and / or sales to your business. For $50 off professional press release writing and distribution from Press Release Monkey go to: http://isurl.co/50OFFR1 or go directly to PressReleaseMonkey.com and enter coupon code 50OFFR1

1. WHAT IS A
PRESS
RELEASE?

2. DICTIONARY DEFINITION
OF A
PRESS RELEASE
release – noun. an official
statement issued to newspapers giving
information on a particular matter
 press

3. PRESS RELEASES HAVE CHANGED
BEFORE
 Mailed directly to editors who may or may not pick
up your story
 Written for editors
NOW
 Published immediately on the web and made
available to all major news outlets online
 Written directly for the buyer as well as editors

4. PURPOSE OF A PRESS RELEASE
 To
inform the media of noteworthy news
about your company
 Noteworthy
news could consist of events,
accomplishments or significant changes
for you, your employees or your company

5. REASONS TO ISSUE A PRESS RELEASE
 Win
an award
 Expand operations
 CEO has a speaking engagement
 Company anniversaries
 Add a product feature
 Write a white paper
 Land a big client

6. BENEFITS OF PRESS RELEASES
 Online
Exposure
 Increase in Traffic
 Backlinks
 Increased Search Engine Rankings
 Brand Awareness
 Creates Instant Expert Status
 Negative Search Displacement

7. WHAT IS A PRESS RELEASE?
A
short but newsworthy bit of company
news - distributed on and offline designed to inform and entice some type
of action
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to have Press Release Monkey
write AND distribute your press release
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