Case study of BloomReach customer Beaucoup.

1. CASE STUDY | BEAU-COUP 01
Profile Product
Beau-coup is an innovative and leading company in the online favors BloomSearch
and gifts industry. The company is made up of a professional team
of merchandising gurus, customer support experts, savvy marketers, Impact
fulfillment specialists, technology whizzes, design mavens, entrepreneurs M
eaningful increases in site traffic
and seasoned business managers who have been working hard since and revenue, with the majority
2002 to offer the best shopping experience for favors and gifts you can coming from new customers
find on the web.
7
Business Challenge
Beau-coup sells a broad selection of gifts and favors that help their
customers celebrate life events. Because many of these 2,500+
products are hard to find online or in brick-and-mortar stores,
Beau-coup has learned that a lot of their customers discover its
products via natural search. Furthermore, a significant amount of users
use less common, or “long tail,” phrases to find these products. The
company finds it hard to structure its site in a way that maximizes
discoverability for these varied consumer needs. “Over the last year,
days to achieve a
we have seen a trend towards people using a wider variety of phrases
and more words to describe the products they want,” says Tom Cole,
measurable impact
Chief Executive Officer of Beau-coup. “It isn’t very economical to from BloomSearch
meet their needs using traditional marketing methods.”
“BloomSearch allows
Solution businesses to pursue the
BloomReach’s cloud marketing platform gives Beau-coup an effective long tail in a way that’s
way to generate more business from the long tail. Beau-coup is using
the BloomSearch product from BloomReach. “We now get visits from
turnkey and very easy to
customers with very specific requirements,” Cole states. He references implement. Their solutions
“engraveable yo-yo” as an example. “It is certainly a product for should have a place in
which we didn’t have much natural search exposure before we had
BloomSearch,” he notes.
every Internet marketer’s
tool bag.”
— Tom Cole
CEO, Beau-coup

2. CASE STUDY | BEAU-COUP 02
BloomReach Offers a Winning Formula
During their BloomSearch evaluation, Cole and his team recognized
several advantages that made it easy for them to move forward with
the solution. First, they thought that the on-site implementation would
be quick. This turned out to be the case. Furthermore, Beau-coup saw
BloomSearch as a technology that would enhance the user experience
rather than detract from it. “It was something that I felt good about
putting on the site,” Cole remarks.
Finally, Cole was persuaded by the fact that he could track the impact
of BloomSearch easily. The results were compelling. “You can see
all this traffic from customer needs that previously did not lead them
to Beau-coup,” he says. “What surprised me was that we saw a
measurable impact within a week of going live. Typically, this simply
isn’t the case when trying to improve natural search, which generally
requires a very long time to see results.” Now being
After a 90-day pilot, Beau-coup committed to BloomSearch as a core discovered on
component of its customer acquisition strategy. The company’s search
analyst now spends a few days per month monitoring and managing the Beau-coup.com:
content used by the BloomSearch product.
“engraveable yo-yo” “golf
“hot
theme bottle stoppers”
The Long Tail Fosters New Customer Relationships sauce as favors” “cupcake
The majority of BloomSearch-generated visits are from new customers. “measuring
towel bridal showers”
Attracting these customers is a critical element of Beau-coup’s
business strategy, which focuses on engaging customers early in tape bridal favor” “candy
their lifecycle of key milestones (weddings, births, first communions, scoops for wedding”
bar mitzvahs, graduations, etc.) and building a life-long customer
relationship. According to Cole, “Our strategy is to become the first
place that people go when they celebrate life events.”
Moving the Revenue Needle
BloomSearch generated immediate, meaningful increases in
incremental visits from natural search. “In terms of revenue,
BloomSearch moves the needle for us,” Cole reports.
In summarizing its value of BloomReach solutions, Cole says,
“BloomSearch allows businesses to pursue the long tail in a way
that’s turnkey and very easy to implement. BloomReach solutions
should have a place in every Internet marketer’s toolbag.”
BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best
content on the internet to the right consumers seeking it on search engines and social platforms.
BloomReach, Inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040