1. helping create
brands for the future
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2. Market stage Modules Description
Pre-launch:
 Position your product
optimally
 Decide the best
messaging for your
product
 Get a buy in from
stakeholders at the
time of launch
Meant for:
 Head of strategy
 Top leadership
 Communications
department
 Public relations
 Digital head
Market Map An extensive analysis of online conversations to assess the
consumer mood in your product category, emerging themes and
sentiment to help evaluate the need of the market
Competition Map Gauge the market to assess the mood around your competitors’
products and their strengths and weaknesses, including their
marketing initiatives
FAQ Map Proactive listening to anticipate common consumer queries, FAQ
building, map additional opportunities, and devise interventions
to further strengthen the launch campaigns
People Map -
Industry
Influence consumer opinion and purchase by mapping friends
and influencers to amplify your launch activities. Also identify
your brand detractors, understand their impact to prevent their
posts from going viral, through timely interventions.
Crisis Map Identify and anticipate a potential crisis, proactively map issues
and build scenarios.
Take learnings from prior crises in the past in your product
category
Track conversations, break them into key topics, to understand
key issues (product led or messaging led), stakeholders
involved.
Create response protocol and mechanism

3. Market stage Modules Description
Launch:
 Asses how is your
product doing
 track the progress of
conversations through
the prism of sales
funnel, demography
and geography
 Evaluate success and
learnings and create
new opportunities
Meant for:
 Marketing head
 Communications head
 Brand managers
 Product managers
Mood Map Monitor the progress of conversations around your product
through the prism of consumers (brand, product and
community), sentiment, channels, stakeholders and purchase
stage (awareness, consideration, purchase, post purchase)
Lead gen Map Identify potential leads through proactive listening and
engagement
Generate leads and increase footfalls

4. Market stage Modules Description
Post-launch:
Rich insights to shape
the future strategy for
your product
Meant for:
 Brand managers
 Community managers
 Marketing managers
 Product managers
Blogworks
Perception Map
Focus on analysing consumer reactions to the product,
identifying themes and the probable issues (communication or
product led, associations made with the brand
People Map – Brand Analyse online conversations to segment them basis
stakeholder type - product owners, prospects, experts,
influencers, spectators, etc.
Map authors to channel behaviour through the prism of sales
funnel (awareness, consideration, preference, purchase, post
purchase)
Competitor
Benchmarking
Evaluate how your product launch campaign, programmes or
marketing initiatives faired viz a viz competition.
A long term view, this will also analyse the affect of online
conversations on your and the competitor’s brand reputation
and how deeply your consumers are engaged with you.

5. thank you