An analysis of the top 20 Most Mentioned Political Leaders on social media for the period January 2013 - April 2013.

1. political leaders
January 2013 - April 2013
most
mentioned
As the countdown
to the general
elections begins,
social media
conversations
around possible
candidates for the
top job and other
political leaders
have gathered
momentum and are
likely to reach a
crescendo as we get
closer.
#IndiasMostMentioned
01

2. The first edition of ‘Blogworks India’s Most Mentioned
Political Leaders’ analyses online mentions of the top 20
political leaders being talked about, during January 2013 -
April 2013. Out of the top 20, we have identified 5 leaders
basis their names being compared for the top job amongst
stakeholders online and have undertaken a further analysis
focused around them.
We will be bringing to you monthly updates and detailed
reports every quarter up to the elections and beyond.
OVERALL BUZZ
Narendra Modi, popularly called NaMo, leads with more
than thrice as many mentions as the nearest contender,
Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is
at the 5th position on total mentions.
BUZZ OVER TIME PERIOD
Both Narendra Modi and Rahul Gandhi saw the largest
volume of mentions in April 2013, but by this time
Narendra Modi has taken a dominant lead with just his
April mentions exceeding the total mentions of Rahul in
the entire duration of Jan-April 2013.
AGE BREAK-UP
Narendra Modi (63%) is marginally behind Rahul Gandhi
(67%) in terms of percentage of mentions by the youth
between the age-group of 18-34.
CLARIFICATION: Please note that in percentage terms,
Rahul Gandhi’s share of demographics between 18-34
years, 67 %, is marginally ahead of Narendra Modi whose
share of demographics between 18-34 years is 63 %.
However, given that Narendra Modi leads in total
volume by a huge margin, his overall mentions from
18-34 year olds are HIGHER than Rahul Gandhi.
It is noteworthy that the bulk of Arvind Kejriwal, Sushma
Swaraj and Nitish Kumar’s mentions are from a relatively
older age-group of users between 45-54 years of age.
Executive Summary
02

3. 03
GENDER BREAK-UP
In terms of gender, Narendra Modi has the highest
mentions from women (30%) followed by Sushma
Swaraj (24%).
TOP THEMES
In the sample, Caste and Religion has been found to
be the most talked-about subject around Narendra
Modi, with the Godhra Riots and Akbaruddin Owaisi’s
arrest driving most negative mentions for him, clearly
implying the masses haven’t forgotten these issues.
Conversations and mentions around Law and Internal
Affairs were most talked about by and around Rahul
Gandhi. He also received the maximum negative
mentions around the theme of Corruption.
Interestingly, he has also received a high number of
negative mentions for being portrayed as a Youth icon.
Development and Economy drove the most positive
conversations for Narendra Modi, who also has a
larger share of positive mentions/ conversations
when compared to Rahul Gandhi.
Arvind Kejriwal’s anti-corruption campaign and the
continuous efforts to push the Lokpal Bill have been
found to comprise the most significant portion of his
online mentions and conversations in the said
duration, mostly positive.
While on one hand, the key driver of positive
conversations for Nitish Kumar is Development and
Economy, the negative mentions on this theme are
in fact higher than the positive mentions.
DEPTH OF ENGAGEMENT
Overall reach - Narendra Modi leads on Twitter with
the highest reach, and highest number of unique
authors*, but has the lowest reach per author**.
Reach per author – M. Karunanidhi leads in terms of
being connected with the most influential users on
Twitter followed by Arun Jaitley, J. Jayalalithaa, Anna
Hazare and finally Omar Abdullah.
* Unique author: Unique individual who mentioned any of the political leaders.
**Reach per author (on Twitter): Total reach for a particular leader divided by the number of unique authors for that leader.

4. 04
BUZZ Duration January 2013 to April 2013
Narendra Modi, popularly called NaMo, leads with more than thrice as many mentions as
the nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5th
position on total mentions.
Other than Arvind Kejriwal, volume of mentions for all other politicians saw an increase in
April 2013. Nitish Kumar jumped to 6th position in April 2013 from 11th position in March
2013. People’s reactions to Nitish Kumar’s opposition to Narendra Modi as the PM candidate
contributed to high mentions for Nitish Kumar.
NARENDRA MODI
RAHUL GANDHI
MANMOHAN SINGH
SONIA GANDHI
ARVIND KEJRIWAL
NITISH KUMAR
MAMATA BANERJEE
LK ADVANI
MAYAWATI
RAJNATH SINGH
OMAR ABDULLAH
SUSHMA SWARAJ
AJIT PAWAR
ANNA HAZARE
AKHILESH YADAV
J JAYALALITHAA
M KARUNANIDHI
RAJ THACKERAY
NITIN GADKARI
ARUN JAITLEY
10,49,063
3,41,937
1,56,970
1,41,451
1,10,940
55,419
47,738
47,397
43,851
39,855
32,363
29,767
29,725
27,016
23,704
22,968
22,713
19,337
18,061
17,594
POLITICAL LEADERS MONTHLY BREAK UP MENTIONS
FEB APRMARJAN

5. 05
top 20 political leaders
monthly index
Duration January 2013 to April 2013
Rahul Gandhi
Narendra Modi
Manmohan Singh
Sonia Gandhi
Rajnath Singh
Mayawati
Nitin Gadkari
Arvind Kejriwal
Raj Thackeray
Sushma Swaraj
Anna Hazare
J Jayalalithaa
LK Advani
Sushil Kumar Shinde
Mamata Banerjee
Sheila Dixit
M Karunanidhi
Digivijay Singh
Shashi Tharoor
Nitish Kumar
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
JAnuaryRANK
exits
Narendra Modi
Rahul Gandhi
Manmohan Singh
Sonia Gandhi
Arvind Kejriwal
Mamata Banerjee
Omar Abdullah
LK Advani
Arun Jaitley
Rajnath Singh
Pawan Kumar Bansal
Mayawati
J Jayalalithaa
Anna Hazare
Nitish Kumar
Sushil Kumar Shinde
Raj Thackeray
Sushma Swaraj
Akhilesh Yadav
Manish Tewari
Sheila Dixit
M Karunanidhi
Digvijay Singh
Shashi Tharoor
Nitin Gadkari
february
1
3
9
5
5
1
5
3
6
1
3
2
8
8
NEW
NEW
NEW
NEW
Narendra Modi
Rahul Gandhi
Manmohan Singh
Sonia Gandhi
Arvind Kejriwal
Nitish Kumar
Ajit Pawar
Mamata Banerjee
LK Advani
Mayawati
Sushma Swaraj
Jagdish Tytler
Rajnath Singh
Akhilesh Yadav
Atal Bihari Vajpayee
Sheila Dixit
Anna Hazare
P Chidambaram
Manish Tiwari
Omar Abdullah
Kapil Sibal
Arun Jaitley
Raj Thackeray
Sushil Kumar Shinde
Shashi Tharoor
april
1
5
9
5
3
1
1
5
5
1
13
NEW
NEW
NEW
NEW
RETURN
Narendra Modi
Rahul Gandhi
Sonia Gandhi
Manmohan Singh
Arvind Kejriwal
LK Advani
Omar Abdullah
Rajnath Singh
Akhilesh Yadav
Sushma Swaraj
Nitish Kumar
Kapil Sibal
Arun Jaitley
Atal Bihari Vajpayee
Mayawati
Raj Thackeray
Mamata Banerjee
Sushil Kumar Shinde
Shashi Tharoor
Anna Hazare
Pawan Kumar Bansal
Manish Tewari
J Jayalalithaa
march
1
2
2
10
8
4
1
4
3
11
2
6
NEW
NEW
RETURN
Rahul Gandhi started the year leading as the most mentioned politician in online conversations.
He, however, lost to Narendra Modi in February 2013, who has since then maintained the top
position, relegating Rahul Gandhi to the 2nd position.
Manmohan Singh remained at the 3rd position in January, February and April, interchanging his
position with Sonia Gandhi in March, who herself stayed constant at the 4th position in the
months of January, February, April.
It was interesting to note the emergence of Arvind Kejriwal, taking a big jump from the 8th
position in January 2013 to the 5th position in February. He has retained this position so far.
Nitish Kumar has consistently been rising as one of the most mentioned political leaders,
climbing from the 20th position in January to the 6th position in April.
Ajit Pawar, deputy chief minister of Maharashtra, made an entry at 7th position in April 2013.
Omar Abdullah interestingly made an entry at the 7th position in February 2013, but in April
2013 he was at the 20th position.

6. 06
BUZZ
NARENDRA MODI
10,49,063
MENTIONS
92,073
1,36,060
3,13,767
5,07,163
The #VibrantGujarat Summit organised by Narendra Modi
between 11-13 January, dominated conversations in the
month of January. The event played out as an important
start point for conversations about him as Prime Minister.
Public statements of support for Narendra Modi by the
Sangh Parivar and BJP leaders such as Yashwant Sinha
further gave a fillip to conversations around him. A wave
of cynicism against him in the context of the Gujarat riots
and negative perceptions in the context of Muslims also
gained momentum.
His speech at Shri Ram College of Commerce in Delhi
University on 6 February was a key conversation driver
in February, while his alleged removal from Wharton
India Economic Forum as a speaker drove
conversations in March.
In April, Modi’s speech to women entrepreneurs at
FICCI and comparisons with Rahul Gandhi’s speech at
CII led to a conversation explosion. The news about
Teesta Setalwad, civil rights activist, accusing Narendra
Modi of involvement in the 2002 Godhra riots was
another key driver of conversations for the month.
RAHUL GANDHI
3,41,937
MENTIONS
Appointment as Congress Vice President at the Jaipur
Chintan Shivir drove 57% of total conversations for
Rahul Gandhi in January. Comparison between Rahul
Gandhi and Narendra Modi, especially for their
respective public speeches, contributed to mentions in
February and April. Speculation around Rahul Gandhi
being invited to speak at Wharton India Economic Forum
and his subsequent denial drove buzz in March.
Duration January 2013 to April 2013
Even as Narendra Modi surged forward in March, Rahul Gandhi’s mentions saw a drop in
February, gained somewhat in March, but even then trailed his own volume of mentions
from January, when he was appointed Vice-President of the Congress party.
JAN
FEB
MAR
APR
1,o5,342
43,478
74,792
1,18,325
JAN
FEB
MAR
APR
47.77%
131%
58.7%
72%
58.2%
61.64%

7. ARVIND KEJRIWAL
1,10,940
MENTIONS
Political attacks against the Government were the
biggest conversation drivers for Arvind Kejriwal across
January, Februray and March. His allegations against
the Prime Minister of selling out the country’s key
natural gas field in the Krishna Godavari Basin
contributed to his share of mentions in January. His
campaign against the Delhi Government inappropriately
hiking the price of electricity contributed to
conversations in February and March.
Arvind Kejriwal protesting inflated electricity and water
bills in Delhi and going on a two week hunger strike for
the same contributed to the mentions in April.
07
Duration January 2013 to April 2013
NITISH KUMAR
55,419
MENTIONS
JD(U) pitching Nitish Kumar as an honest and efficient
leader and a good Prime Ministerial candidate
contributed to his share of mentions in January. News
around Narendra Modi and Nitish Kumar conducting
parallel rallies triggered comparisons in February, while
his demand for special status for Bihar contributed to his
share of mentions in March.
Nitish Kumar opposed Narendra Modi as the PM
candidate. People’s reactions to his stand contributed to
increased mentions for Nitish Kumar in April 2013.
SUSHMA SWARAJ
29,767
MENTIONS
Most mentions around Sushma Swaraj have been
around specific news incidents. Her statements and
news about visiting martyred soldier Hemraj Singh
drove conversations in January. 44% of mentions in
February were contributed by her statements on
the Hyderabad blasts. L.K. Advani’s said preference
for Sushma Swaraj as Prime Ministerial candidate
over Modi and her attack on Prime Minister
Manmohan Singh and Sharad Yadav contributed to
her total mentions in March.
The news about Sushma Swaraj accusing the UPA
government for involvement in various scams and
alleging that the UPA government manipulated the
CBI contributed to mentions.
Her stand on having stronger laws against women
abuse with reference to the rape of a 5 year old girl in
Delhi contributed to the volume of mentions in April.
14,446
22,238
38,456
35,800
JAN
FEB
MAR
APR
54%
73%
7.4%
4,606
4,736
14,631
31,446
JAN
FEB
MAR
APR
2.82%
209%
114.9%
8,988
3,644
5,725
11,410
JAN
FEB
MAR
APR
59.45%
57.10%
99.3%

8. 08
channels Duration January 2013 to April 2013
Twitter has the largest share of mentions for all political leaders, followed by Facebook.
Majority of the conversations on Facebook happen in private networks amongst family and
friends and hence often are not available as public conversations. Interestingly, Narendra
Modi, who had 4.17 lakh mentions for January to March, 2013, had about 4.10 lakh
mentions in the month of April 2013 alone from Twitter.
POLITICAL LEADERS BREAK UP BY CHANNELS MENTIONS
FORUMS FLICKR AGGREGATOR MAINSTREAM MEDIA TUMBLR YAHOOTWITTER FACEBOOK BLOGSYOUTUBE
NARENDRA
MODI
RAHUL
GANDHI
ARVIND
KEJRIWAL
NITISH
KUMAR
SUSHMA
SWARAJ
NARENDRA MODI
RAHUL GANDHI
MANMOHAN SINGH
SONIA GANDHI
ARVIND KEJRIWAL
NITISH KUMAR
MAMATA BANERJEE
LK ADVANI
MAYAWATI
RAJNATH SINGH
OMAR ABDULLAH
SUSHMA SWARAJ
AJIT PAWAR
ANNA HAZARE
AKHILESH YADAV
J JAYALALITHAA
M KARUNANIDHI
RAJ THACKERAY
NITIN GADKARI
ARUN JAITLEY
10,49,063
3,41,937
1,56,970
1,41,451
1,10,940
55,419
47,738
47,397
43,851
39,855
32,363
29,767
29,725
27,016
23,704
22,968
22,713
19,337
18,061
17,594

9. 09
MALE
FEMALE
25-34
21-24
45-54
35-44
65+
55-64
18-20
30%
70%
22%
78%
20%
80%
24%
76%
19%
81%
age and gender break up Duration January 2013 to April 2013
Narendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of percentage of
mentions by the youth between the age-group of 18-34.
CLARIFICATION: Please note that in percentage terms, Rahul Gandhi’s share of
demographics between 18-34 years, 67 %, is marginally ahead of Narendra Modi whose
share of demographics between 18-34 years is 63 %. However, given that Narendra Modi
leads in total volume by a huge margin, his overall mentions from 18-34 year olds are
HIGHER than Rahul Gandhi.
It is noteworthy that the bulk of Arvind Kejriwal, Sushma Swaraj and Nitish Kumar’s
mentions are from a relatively older age-group of users between 45-54 years of age.
2%
7%
54%
23%
9%
4%
2%
1%
8%
58%
22%
7%
3%
1%
1%
4%
24%
24%
41%
4%
2%
1%
7%
35%
27%
21%
7%
1%
2%
5%
22%
24%
38%
10%
1%

10. 10
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013
POLITICAL LEADERS TOTAL REACH UNIQUE AUTHORS REACH PER AUTHOR TOTAL MENTIONS
ON TWITTER
Narendra Modi 9,70,37,033 1,20,968 802 10,49,063
Rahul Gandhi 7,48,72,363 57,776 1,296 3,41,937
Manmohan Singh 3,70,66,267 32,930 1,126 1,56,970
Sonia Gandhi 5,36,72,229 28,663 1,873 1,41,451
Arvind Kejriwal 1,66,69,766 15,522 1,074 1,10,940
Nitish Kumar 1,90,22,120 10,786 1,764 55,419
Mamata Banerjee 1,21,85,703 9,644 1,264 47,738
LK Advani 1,81,92,724 11,610 1,567 47,397
Mayawati 1,49,29,703 12,055 1,238 43,851
Rajnath Singh 1,69,59,694 9,267 1,830 39,855
Omar Abdullah 94,96,154 5,058 1,877 32,363
Sushma Swaraj 1,49,65,010 10,212 1,465 29,767
Ajit Pawar 1,89,21,134 11,173 1,693 29,725
Anna Hazare 1,01,74,753 4,771 2,133 27,016
Akhilesh Yadav 1,14,10,175 6,442 1,771 23,704
J Jayalalitha 1,24,90,559 5,336 2,341 22,968
M Karunanidhi 1,22,59,147 4,553 2,693 22,713
Raj Thackeray 1,05,56,523 8,487 1,244 19,337
Nitin Gadkari 1,17,96,317 6,305 1,871 18,272
Arun Jaitley 1,33,67,330 5,448 2,454 17,594

11. 11
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013
BY Total online mentions: top 5
BY Total reach ON TWITTER: top 5
1. NARENDRA MODI
2. RAHUL GANDHI
10,49,063
1. NARENDRA MODI
9,70,37,033
5. ARVIND KEJRIWAL4. SONIA GANDHI
3. MANMOHAN SINGH
3,41,937
2. RAHUL GANDHI
7,48,72,363
1,56,970
4. MANMOHAN SINGH
3,70,66,267
5. NITISH KUMAR
1,90,22,120
1,41,451
3. SONIA GANDHI
5,36,72,229
1,10,940

12. 12
DEPTH OF ENGAGEMENT Duration January 2013 to April 2013
BY unique authors ON TWITTER: top 5
BY reach per author ON TWITTER: top 5
1. NARENDRA MODI
2. RAHUL GANDHI
1,20,968
1. M KARUNANIDHI
2,693
5.ARVIND KEJRIWAL4. SONIA GANDHI
3. MANMOHAN SINGH
57,776 32,930
28,663 15,522
2. ARUN JAITLEY
2,454
4. ANNA HAZARE
2,133
5. OMAR ABDULLAH
1,877
3. J JAYALALITHAA
2,341

13. 13
THEMES Duration January 2013 to April 2013
Caste & religion
Development &
economy
Corruption
Defence &
foreign policy
Law, order &
internal affairs
Youth &
employment
Women safety
& security
Healthcare
Education
Science &
technology
themes
69,498 7,572 1,161 5,954 937
48,160 12,850 3,736 3,908 909
28,038 17,380 17,464 1,178 1,737
17,276 13,057 2,140 953 4,092
30,057 20,886 4,403 4,488 4,843
9,635 15,929 695 191 241
6,996 6,202 1,320 899 2,390
3,210 767 58 137 18
2,050 628 138 192 45
1,039 1,246 82 118 32

14. 14
THEMES Duration January 2013 to April 2013
Caste & religion
Development &
economy
Corruption
Defence &
foreign policy
Law, order &
internal affairs
Youth &
employment
Women safety
& security
Healthcare
Education
Science &
technology
themes
BY SENTIMENT
169 40 24 105 37
131 65 44 289 29
57 89 306 36 41
40 39 38 18 160
56 103 71 53 155
27 83 9 13 10
14 36 15 39 71
10 10 0 9 1
5 7 3 12 2
4 5 1 0 0
POSITIVE NEGATIVENEUTRAL

15. 15
THEMES Duration January 2013 to April 2013
28% 34% 38% 13% 15% 73% 13% 21% 67% 12% 23% 65% 32% 19% 49%
40% 16% 44% 3% 8% 89% 65% 11% 24% 25% 17% 58% 29% 59% 12%
25% 31% 44%7% 24% 69% 40% 26% 34% 8% 76% 16%27% 27% 46%
67% 11% 22%19% 12% 69% 15% 31% 54% 30% 30% 40%63% 15% 22%
8% 14% 78% 47% 20% 33% 62% 8% 31% 21% 61% 18%43% 36% 21%
40% 48% 13% 8% 41% 51% 8% 63% 29% 17% 44% 39% 4% 84% 12%
57% 26% 17.% 14% 18% 68% 36% 41% 23% 20% 54% 26% 21% 66% 14%
100%50% 50% 20% 40% 40%
17% 33% 50%14% 14% 71% 33.3% 33.3% 33.3% 50% 50%60% 40%
22% 11% 67% 100%100%10% 90%
POSITIVE NEGATIVENEUTRAL
themes
BY SENTIMENT
Caste & religion
Development &
economy
Corruption
Defence &
foreign policy
Law, order &
internal affairs
Youth &
employment
Women safety
& security
Healthcare
Education
Science &
technology

16. 16
Caste & religion
Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology
Duration January 2013 to April 2013
THEMES BY SENTIMENT
POSITIVE NEGATIVENEUTRAL
Caste & religion
Users appreciated that Narendra
Modi did not mention Hindus or
Muslims in his speech.
Communal riots in Gujarat drew
negative conversations.
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17. 17
Duration January 2013 to April 2013
development & economy
Users commented that while Nitish
Kumar says “Bihar is backward, help us”
Narendra Modi says “Gujarat is
progressive, learn from us”. Users
praised Narendra Modi’s idea of
national development.
Some users said that the development
of Gujarat is misleading, as this has only
helped a few industrialists.
Some users talked about a UNDP report
in 2010 that placed Gujarat after eight
other Indian States in terms of
development.
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corruption
Narendra Modi has been cited as a rare
example of a Chief Minister who isn't
involved in bribery and extortion.
After Amit Shah and Vitthal Radadiya
joined BJP, users mocked Narendra
Modi’s promise of making India free of
corruption and crime.
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("#8',3'?)#&+/';$%'!"()'0"8$+').$#B'$.$#3'0;*$-B'&"=)*0'"%&'+=",+0$#'?*::'#9%'-)#':*8$B'E%&*"/'Q9#I"'@900+'<W?"*+*',"3'@$'=)):*%5';$":+'*%'R"*:/
=)<)(+>&"8"(@a20nitin
(#/'()&*'?*%%*%5'"++$,@:3'$:$=0*)%+'
&)$+%L0',$"%'0;"0'3)9'="%'-)::)?'9#'
=)##9A0*)%'A#"=0*=$+B'@$'0#9$'0)'9#'
;$"#0'"0:$"+0/'C9D"#"0'7)8"3980"
"*&#<:*&
@ashutoshibn7
J,*0'>;";'?*::'@$=),$'5$%$#":'
+$=#$0"#3'"%&']*00;":'K"&"&*3"'D)*%*%5'
QRP/'()&*L+'A#),*+$'0)',"8$'E%&*"'
=)##9A0*)%'"%&'=#*,$'-#$$^^^

18. Duration January 2013 to April 2013
Law, order & internal affairs
Users praised Narendra Modi for good
governance and cited the example of
Rajkot which is the best city in terms
of law, order and women safety.
Users commented that Narendra Modi
failed to control the violence during
the Godhra riots.
'"()*&+?#(<&"3"
@manishr20
K"D8)0'*+'0;$'@$+0'=*03'*%':"?'%')#&$#'%&'?),$%'+"-$03/'?$'+;)9:&',"8$'?;):$'=)9%0#3':*8$'&*+'%&'@#*%5',)&*'"+'P('O+*&&;"#0;_H
20*&+4#@"$"<
@DeshGujjarat
O""D0"8'S$:A`R9+0*=$'a'!$A":*+'?;)'
@9#%0'0;$,+$:.$+'0)'&$"0;'@$="9+$')-'
b'<QRP':$"&$#+';"##"++,$%0'*%'
<()&*L+'<C9D"#"0'
3)909/@$G8;0_H]c898
!:("3)?"("-0
@sonaliranade
O++",@#"%*'J'U;*$-'(*%*+0$#'*+'
#$+A)%+*@:$'`':"?'T')#&$#'*%';*+'>0"0$/'
OJ.*%"+;cQ"&"&$'<()&*'-"*:$&'0)'
=)%0#):'.*):$%=$/'P$#*)&/
defence & foreign policy
Users supported Narendra Modi’s act of
requesting Pakistani delegates to leave
the Vibrant Gujarat Summit, 2013.
5()*&+!&"&
@AnishShah11
!"#$%&#"'()&*'#$I9$+0+'A"8*+0"%*'
&$:$5"0$+'0)':$".$'<]*@#"%0C9D"#"0'
OP(WE%&*"'N;*+';"+'0)'@$'E%&*"L+'
+0"%=$'+*#/'E0+'0*,$'0)'?"8$'9A/
Youth & employment
Users named Narendra Modi a youth
leader.
Users questioned Narendra Modi’s
comment about Gujarat being the
biggest job creator in the country.
2)89"+4#A<"
@_divyagupta
N;$'=)9%0#3'%$$&+'AA:':*8$',)&*'?;)'*%+A*#$'0;$'3)90;'0)'?)#8'-)#'0;$'?$:-"#$')-'0;$'=)9%0#3^',)&*'"0'<>KUU^
B"(9"
@_LazyGal
>:)5"%d'>"3';$"#0@$"0^'ZOJ!Ec%$?+F'
C*#*#"D'>*%5;B'QRPF'!"()'!"()';"+'
@$=),$'"'+:)5"%'",)%5'0;$'3)90;'*%'
0;$'=)9%0#3/[
!&$)$"@+C0*"$)9"
@_shriraj
>A)0:*5;0')%'!"#$%&#"'()&*FC))&'C#)?0;'@90'?;$#$'#'&'D)@+'*%']*@#"%0'C9D"#"0d'<()&*`P('<%",):*$+'
B&)$#;"3")+D
@SREEHARI2001
;$%'()&*'*+'9%"@:$'0)'+)9#=$'
$,A:)3,$%0'0)'>$,*e:*0$#"0$'3)90;+')-'
C9D#"0B'S)?'="%'E%&*"%+'$MA$=0';*,'0)'
&)'$.$%'"'@*0')%'>",$'*%'E%&*"d
18

19. 19
Duration January 2013 to April 2013
Women safety & security
Some users said that the media unfairly
blames Narendra Modi for rapes in the
2002 riots despite no evidence.
Some users blamed Narendra Modi for
not being able to prevent rapes during
the Gujarat riots.
5";+5"-;)
@aamAdmy
S*'O#"0*5*#:'J%3'*&$"'?;3'QRP'(('RW+;*B'R"*0:$3'+9AA)#0'"::$5$&'=;*:&'
<!",)'+*:$%0d'
E%D9+0*=$'`'<&$:;*5"%5#"A$'.*=0*,d
5577=+5E'52+!F22FGHF
@AAEEN
O%"%&*0"0;;"89#';"0'3)9';".$'5)0'
0)'+"3'"@)90';9%&#$&+')-'5*#:+'#"A$&'
*%'C9D"#"0'@3'0;$')#&$#')-'3)9#'U('
<()&*'<;3A)=#*0$+'O>;$;:"K"+;*&
@albatrossinfo
E%&*"%'+$=9:"#*+,'f'5"%5#"A$+'$.$#3&"3'XV$:;*Y'g'(9+:*,'=)A+',9#&$#$&'@3'
*+'0;$'+"-$+0'=*03'*%'E%&*"
healthcareE"$;)(-0$+!)(/&
@hslamba
!"#$%&#"'()&*'%$.$#'$MA:"*%$&'"0'
<>KUU'?;3';*+'C9D"#"0',)&$:'=)9:&'
%)0'*,A#).$'0;$'SVEB';$":0;="#$B'
$&9="0*)%'"+'=),A"#$&'0)')0;$#'+0"0$+
education
!&$)$"@+C0*"$)9"
@_shriraj
C9D"#"0B)%:3'`';".$'P#*%=*A":+'T'
;*+'4*#+0'P#$-$#$%=$'<>KUU'<QRP
A$0**%$)0I
@Pressbrief
P#*,"#3'$&9="0*)%'*%'<()&*L+'
h]*@#"%0L'<C9D"#"0'*+'*%'0;$'&):&#9,+'
"%&'0;$'?)#+0'+9--$#$#+'"#$'0;$'A))#'
"%&'0;$',"#5*%":*i$&/
A)/;0-)"J$"I<KJ:;@pigmediacraft
$'9%&$#+0"%&'(N'O+"#&$+"*#"D&$$A'
()&*L+'5*#:'=;*:&'$&9="0*)%'+=;$,$'

20. 20
Duration January 2013 to April 2013
1953 shares 827 shares
most shared content

21. 21
Duration January 2013 to April 2013
POSITIVE NEGATIVENEUTRAL
5*&)*&
@911ashish
O+"5"#*8"5;)+$'J%&'5*.$'=#$&*0'0)'
)%:3';"*:'+)%*"'%'#";9:'@"@"//@3',)+0'
;)%$+0'+$=0)#e,$&*"//="+;`.)0$+B'
#"&*"5"0$B'"++",'#*)0+B+$=9:"#*+,'$0=
5&"39"+E:3."$
@ahalyaholkar
U)##9A0B'U),,9%=":'U)%5#$++'8*'
U;*%0"%'>;*@*#'+$'%*8:"'&;"88"%'K";9:
Caste & religion
Rahul Gandhi’s statement “We don't
understand caste or religion. We only
know India's DNA” was shared by people.
People said that Rahul Gandhi is
changing the meaning of communalism
to secularism.
!&$)$"@+C0*"$)9"
@_shriraj
K";9:'C"%&;*';*0')90'"0'!"#$%&#"'
()&*'`'":*$%"0*%5'(9+:*,+';9#0*%5'
E%&*"/'<KC`P('<KCUEE'<UEE'<JC('
B&0+L
@2Numbari
K";9:'C"%&;*'*%':*%$'?*0;';*+'-",*:3'
"%&'A"#03'+=#$?*%5'0;$'?)#&'h>$=9:"#L/'E'+)'?*+;'$.$%'0;$'?)#&+'=)9:&'@$'
A"0$%0$&/
B&0+4"(-/)+,"$)1"$
@GandgiPariwar>*#'K";9:'C"%&;*'*+'&*+"AA)*%0$&'"0'
V*553'>*%5;'=;))+*%5'K",'!".",*'0)'
?)9:&';".$'@$$%'"'+$=9:"#'"=0/
THEMES BY SENTIMENT
Caste & religion
Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology

22. 22
Duration January 2013 to April 2013
D#<J&)KC:<&"@koteswararaoo
E'",'=),,*00$&'"%&'+$$'0;"0'4))&B'
$&9="0*)%B'*%-#"+0#9=09#$'"%&'+$:-'
$,A:)3,$%0'*%'"::'.*::"5$+')-'E%&*"'@$'
A#).*&$&///'K";9:'C"%&;*
5("(-+20<$:@"
@ananddetroja
&$.$:)A$&/KN'O%&0.F'K";9:'C"%&;*F'$'%$$&'0)'-)=9+')%':$"&$#+;*A'&$.$:)A,$%0
5("(-+2+C:<&0."$
@anandkothekar
E'?)%&$#'?;"0'<K";9:'C"%&;*'&)$+'0)'
h&$.$:)A,$%0LB'h$=)%),*=LB'
h*%-#"+0#9=09#$L/'S"0+')--'0)';*+'$--)#0^'
<J>>
5%&)*&0.+B)1"$)
@AbhisheKrTiwari
E';$"#&'K";9:'C"%&;*'?"+'*%.*0$&'*%'<U)%=:".$621b'@0';$'#$-9+$&'^^^^'N;$')%:3'&*--'@$0?$$%'&3%"+0*='A):*0*=+'"%&'5#)?0;'A):*0*=+/
development & economy
People hope that India will develop
under Rahul Gandhi’s leadership.
People mocked Rahul Gandhi saying
that while Narendra Modi's USP is the
progress of Gujarat, Rahul's USP is
Sonia Gandhi.
5()3+C#;"$+,)33")
@Aerialbay
O%&0.'K";9:'C"%&;*'="%'&)'@$00$#'
0;"%'"%3')0;$#'A):*0*=*"%'*%'E%&*"/!)?'
;$'%$$&+'0)'"=0/S)A$';$'?*::'#$,).$'
0;$'=)##9A0'E%&*"%'A):*0*=*"%+
'0$"+D""A
@69bpl69
=)##9A0*)%/'E+'D9+0':*8$')+","'-",*:3'%'
OR;">"%D"3'O5+9#3"'O(#+C"%&;*"%&00$+;:(/"@abheer123
K";9:'C"%&;*',"3'5*.$'"+',"%3'+A$$=;$+';$'?"%0+'0)B'@90'E'?)%L0':$0',3'=)9%0#3'@$'#9:$&'@3'=)##9A0'-)#$*5%$#+/'
<V*+$,A)?$#,$%0W-N;$C"%&;*+
C#("3+>&:#-&"$9
@2KunalChoudhary
K";9:'C"%&;*'"+'P(//////'U)%5#$++'*+'
%)0'=)##9A0'////'OQVjNN'*+'"%';)%$+0'
D)9#%":*+0///'FV'FV'FV';";";";";"///
corruption
People hope that Rahul Gandhi will get
rid of corrupt politicians.
Some people mocked Rahul Gandhi’s
statement that there is no corruption
in the Indian political system.
Some people said they want a
corruption free India, not managed
and manipulated by corrupt Rahul
Gandhi and his family.
!&";)<MM
@AAP_ka_BAAP
P$)A:$'?;)'"#$'=)##9A0'+0"%&e9A'"%&'
0":8')-'$#"&*="0*%5'=)##9A0*)%F'K";9:'

23. 23
Duration January 2013 to April 2013
F(-)"+N)$*<
@80o00
E-'3)9'?)%&$#'?;3'3)90;':$"&$#'ZK";9:'Q"@"['8$A0',9,').$#'&$:;*'#"A$'="+$'/'P:$"+$'&)'5))5:$'#";9:'"%&'",$0;*'#"A$'="+$'^^'<V$:;*'<E%&*"
5"-)<9"+7+6"*#
@Aaditya_Vs
K";9:'C"%&;*L+'#$:9=0"%=$'0)':$"&'
$.$%'?;$%'"'0"*:)#',"&$')AA)#09%*03'
A#$+$%0+'*0+$:-'*+'+*,A:3'*%$MA:*="@:$/'
<V$:;*C"%5K"A$
F(-)"N)$*<
@_Innovision
S)?'K";9:'C"%&;*'Q:$?'0;$'E%&*"%'
K"A$'U#*+*+'0;$@$"/+0G]=A7W='.*"'
O0;$&"*:3@$"+0
Law, order & internal affairs
Rahul Gandhi keeping quiet for a long
time on the Delhi gang rape created a
lot of controversy.
!EOP'5=
@dppoddar
!)%$'A9%*+;$&'-)#'1kl`'#*)0+/'"+'%)%$'#$+A)%+*@:$d';"0'&*&'U)%5#$++'5).0'6'&)'=)%0#):'0;$'#*)0+d'!"0*)%'%$$&+'0;$'"%+?$#/'K";9:',9+0'#$A:3
5%&);"(9#+B9"/)
@abhimanyutyagi
(*::*)%+')-'3)90;'?"%0'K";9:'C"%&;*'
"+'P('="%&*&"0$'*%'621`F'R3)0*#"&*03"'
>=*%&*"
j%*)%'(*%*+0$#'R3)0*#"&*03"///
5=F
@ANI_news
J'=)%-9+$&'3)90;':$"&$#'A#$+$%0$&';*+'
=)%-9+$&'*&$):)53'?;*=;'%)')%$'=)9:&'
9%&$#+0"%&eP#"8"+;'R"."&$8"#')%'
K";9:'C"%&;*'+A$$=;
4"#$"8+,"$;"$@_foxymoron
4)#'$.$#3'?)#&'!"#$%&#"'()&*'+A$"8+'"0'<>KUU'"&&#$++*%5'0)'0;$'3)90;'A#$+$%0'*%'0;$*#B'K";9:'C"%&;*'*+'@$*%5'+,"=8$&')%';*+'"++'@3'>)%*"'T'((>/
Youth & employment
Some people hailed Rahul Gandhi as a
youth icon.
Some people mocked Rahul Gandhi
for being addressed as a youth icon.

24. 24
Duration January 2013 to April 2013
5%&);"(9#+B9"/)@abhimanyutyagi
N;"%8+'(#/'K";9:'C"%&;*'-)#'.*+*0*%5'0)'V$:;*'C"%5'K"A$'4",*:3'"%&'3)9#'=)#&*":'"++9#"%=$'0)'0;$,/'$';.'-9::'-"*0;')%'E%&*"%'R9&*":'+3+0$,/
2"%"(/Q4#@"$"<)
@DabangGujarati
V*&'K";9:'C"%&;*'+"3'"'?)#&'*%'
V$:;*B'>"#"@D*0'>*%5;'*%'P"8*+0"%B'U;*%"'
*%0#9+*)%')%'E%&*"%'+)*:d
""$#(
@aarunc
O%&0.'3$";^'7*8$'9'+;)?$&'9#'
+9AA)#0'-)#'0;$'*%%)=$%0'A#)0$+0)#+'
"0'*%&*"'5"0$'A#)0$+0*%5'0;$'&$:;*'
5"%5#"A$^'K";9:'@"@"'5#)?'9A//////'
;"()*&+*&$)8"*<"8"
@aarunc
K";9:'C"%&;*'C"%5'#"A$+'>98"%3"'
V$.*')%'be16e2H'"%&'"-0$#'"',)%0;'
+$%&+':$5":'%)0*=$'0)'"'A)+0'@)M'*%'j>
4$@'6B///'
"-0*&"$;"
@adesharma
>)%*"'T'K";9:'C"%&;*'+;)?*%5')--')%'#"A$':"?'*%+0$"&')-'0"8*%5'#$":'"=0*)%/'N;$'D9.$%*:$'+;9&'@$'0#*$&'?0;')0;$#'"==9+$&'T'0#$"0$&'"+'"&9:0
Women safety & security
Rahul Gandhi visiting the Delhi gang
rape victim’s family received positive
reaction from people.
Rahul Gandhi keeping quiet for a long
time on the Delhi gang rape created a
lot of controversy.
Rahul Gandhi was accused of being
involved in the gang rape of a girl in
Amethi.
'"9"(.+4#A<"
@Mayank29Gupta
;)'+;)9:&'@$'@:",$&'-)#'
,":%90#*0*)%'*%'V":*0+d'J%+?$#'*+'
K";9:'C"%&;*/
healthcare
!&$)$"@+C0*"$)9"
@_shriraj
U)%5#$++L'R"*A9#'+$++*)%'*+':*8$:3'6'
;".$'"&&*0*)%":'+$++*)%')%'
+=*$%=$B0$=;/T'$&9="0*)%'0;"%8+'6'&'
$--)#0+')-'K";9:'C"%&;*
5;)<
@AmitK2K
ZK";9:'C"%&;*'="%%)0'$.$%'?#*0$'"'
T'$MA$#*$%=$d'N;"0',"%'8%)?+'%)0;*%5/['K/'R$0;,":"%*
6+=
@aryavansh108
O%"#$%&#",)&*'+"&:3'KJSj7QJQJ'
&)$+'%)0'&)'"%30;*%5':*8$'#9%%*%5'"'
(*%*+0$#'?*0;';*+'.*+*)%d'"5#$$&d education

25. Duration January 2013 to April 2013
1953 shares 541 shares
most shared content
1493 shares 1373 shares
25

26. Duration January 2013 to April 2013
POSITIVE NEGATIVENEUTRAL
Caste & religion
Arvind Kejriwal is looked upon as a
secular leader.
There was negative feedback from users
on Arvind Kejriwal remaining silent on
Akbaruddin Owaisi’s hate speech.
'"-&#+C)*&1"$
@madhukishwar
P)+*0*.$'+*5%F'(9+:*,+'#$"=;*%5')90'0)'
$%0*#$'#"%5$')-'+9AA)#0e'A:9+'
,"%A)?$#
58)("*&+D&"<
@aviniashbhat01
P"#03'"#$'+*:$%0')%'S"0$'>A$$=;')-'
<W?"*+*'J+'"'+$=9:"#'A"#03'0;$'%$$&'
,*%)#*03'.)0$+'%"
development & economy
Users supported Arvind Kejriwal’s
comment on the price rise – “When
power prices rise then the
Government says it is in the hands of
DERC, otherwise it is within their
jurisdiction”.
5?H=+!5R7=5
@ARUNSAXENA5
&$"-$%*%5'+*:$%=$'-#),'8$D#*?":')-'
""%""&,*'-",$/'&)$+';$'@$:*$.$'
0$##)#*+,'@3'*+:",*='-"%"0*=+'*+')-'%)'=)%=$#%'0)'0;$'"",'""&,*d
!1"A()3+4#A<"
@Mr_demented
+*09"0*)%'"0'7)Ud'"-0$#';$'*+'0;')%:3'
A"0#*)0'///%&';)%$+0',"%'*%'0;*+'=)9%0#3^
THEMES BY SENTIMENT
Caste & religion
Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology
26

27. Duration January 2013 to April 2013
corruption
Users supported Arvind Kejriwal’s
mandate of exposing corrupt
politicians.
Users supported Arvind Kejriwal's
statement that the goverment isn't
revealing a clear stance on the Lokpal
Bill.
Some people said that the true
intention of Arvind Kejriwal is to grab
power and not remove corruption.
Some people said that Arvind Kejriwal’s
‘extortion through politics’ is the
biggest scam.
2$K+?"@0*&+!")()
@rajeshsainims
O"%%";"i"#$+"3+'8*%&:3'59*&$'"%&'
+9AA)#0'"#.*%&'8$D#*?":'"%&'"",'""&,*'
A"#03'0)',"8$'*%&*"'=)##9A0*)%'-#$$'"%&'
="+0$:$++/
B)(#+>&0$)"(+5%$"&";
@tinucherian
@$0?$$%'V$:;*'5).0B'A)?$#'=),A"%*$+'
i$$%$?+/*%&*"/=),G%$?+G&$:;*G"#.///'
.*"'Om$$!$?+
*&")30*&+A"(-09
@shailesh378
S5@"9
@Ajaykumar265
>9AA)#0*%5'=)##9A0*)%/'>9AA)#0*%5'=)##9A0'A):*0*=*"%+/[
Law, order & internal affairs
Arvind Kejriwal refused to seek bail
when arrested in a criminal
defamation case filed against him by
Delhi Chief Minister Sheila Dikshit’s
political secretary for his remarks
during protests on the power tariff
issue. He was later released. Users
supported his stand.
There were negative reactions from
users on Arvind Kejriwal remaining
silent on the Bengal and Assam riots.
C)$"(+C#;"$+C&#$"("@kirankhurana
nR9&*=*"#3'":+)'8%)?+'0;$'#$":'=9:A#*0+B'N;$%';)?'0)'D"*:'0;$'#*5;0'A$#+)%d'
!&";)<MM
@AAP_ka_BAAP
O>SKEKJ(cPjKWSEN'O?"5:$%*8;*:'
;"0'"@)90'<Q$%5":K*)0+d'J%3'.*$?+'
,$&*"d'!)'U)%&$,%"0*)%')-'
<J++",K*)0
5?H=+!F=E5
@TRUTHANDARUN
;)+:$'8)'+":",'@90'*%D9+0*=$'?)9:&'
":?"3+'@$'0;$#$'?*::'A):*0*=+'?*::'A:"3'
?*0;'9%-"*#',$"%+/
27

28. Duration January 2013 to April 2013
Youth & employment
People named Arvind Kejriwal a youth
leader.
!&"(;#/";
@Shextrusion
J",'J"&,*'P"#03'0)'=),$'0)'A)?$#'
"%&':$"&'0;$'=)9%0#3'%*=$:3'?*0;'
$%)#,)9+'+9AA)#0'-#),'3)90;')-'E!VEJ
A#(00<+*&#.3"
@punnu_shuku
O!($%)%K")'e%'&)'9'"AA#$=*"0$'&'
&$$&+')-'"#.*%&'8$D#*?"://;$'*+'5*.*%5'
3)90;e&'=)9#"5$'0)',"8$'+3+0$,'@$00$#'
?;*=;'*+'A:"59$&'@3'+;$$#'*%$A0
SD)@3),"()?"339@mohanty_05
)-'A"#:*",$%0'?;)'-"=$'#"A$'=;"#5$+'"5"*%+0'0;$,/')9:&'3)9'$MA$=0'0;$,'0)'-)#,'+0#)%5'"%0*e#"A$':"?+d
!1"A()3+4#/("()
@swapnilgugnani
O#$"=;*%&*"%';3'9#'%)@:$'+):$'
#"A$e.*=0*,'?;)'&*$&'*%'"'A.0';)+A*0":'
"-0$#'@$*%5'*%'=),"'-)#'1b'&"3+d
Women safety & security
Some people supported Arvind
Kejriwal’s comment on the Delhi gang
rape case – “There are members of
parliament who face rape charges
against them. Would you expect them
to form strong anti-rape laws?”
Once again there was negative
feedback from users on Arvind Kejriwal
remaining silent on the Delhi gang
rape case.
education CT!+5$:$"
@KanwaljitSingA
28

29. Duration January 2013 to April 2013
most shared content
303 shares 303 shares
29

30. Duration January 2013 to April 2013
POSITIVE NEGATIVENEUTRAL
200A".+!F(/&
@smarket
0)'&$.$:)A'J5#)'A#)=$++*%5'*%&9+0#3'
*%'Q*;"#'@90';$'?"+'@9+3'&)*%5'
+$=9:"#'-#"9&
Caste & religion
Nitish Kumar has been branded a true
secular leader.
Nitish Kumar’s silence on the Owaisi
issue drew negative conversations and
his secular stance was called fake.
="#*&"-+!&").&
@getnaushad
OP#$++@#*$-'<()&*'<QRP'U)%5#$++'
="%&*&"0$'-)#'621`'
6'@#*%5'+$=9:"#'%'V$.:A,%0'650;#
=0&"3+5(1"$
@qasminehal
E-'5#)?0;'*+'0;$')%:3'=#*0$#*"B'!*0*+;'
"0'+0"0$+'5#)?0;'#"0*)/'!*0*+;';"+'5)0'
+$=9:"#'*,"5$'0))/
=)J.+<#$));@mhanthung
;"+'0;$'=#$&$%0*":+B'$MA$#*$%=$'"%&'
THEMES BY SENTIMENT
Caste & religion
Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology
30

31. Duration January 2013 to April 2013
development & economy
Users praised Bihar’s fast development
under Nitish Kumar’s leadership.
Users talked about Dalai Lama's praise
for the Bihar model of development.
Nitish Kumar’s insistence on special
status for Bihar drew negative
conversations.
2$00*<)+B&UAU
@dreesti
Q*;"#'*+'0;$'-"+0$+0'5#)?*%5'+0"0$')-'E%&*"'?*0;'0;$'$=)%),*='5#)?0;')-'
<*%+A*#*%53)9%5:$"&$#
2$K+20;:(
@avthedemon
(","0"'Q"%$#D$$'+;)9:&':$"#%'0;$'"#0'
<Q*;"#';"+'i*:=;'@90'*0';"+';*5;'5#)?0;'
#"0$'T'<Q$%5":'*0L+'&$=:*%*%5/
'"9"(.K'K=0;"
@MayankMNema
P;$%),$%":'5#)?0;'#$=)#&')-'!*0*+;'
C"%5$0*='A:"*%B'A#)&9=$+':$++'+95"#="%$'
O>;98:"K"D*.
N3";%:9"(<
@beingprabhu
!*0*+;'89,"#'*+'*%"959#"0*%'(CL+'0"::$+0'@9*:&*%5'*%'C"%&;*'("*&"%'Q*;"#/D9+0'0;*%8*%5';)?'*0'?*::';$:A'&$.'Q*;"#/'j+*%5'0"M'A"3$#+')%'0;*+d
corruption
Users talked about Nitish Kumar as a
non-corrupt and honest politician.
Nitish Kumar’s zero tolerance policy
against corruption drew positive
conversations.
Some users claimed that Nitish Kumar
also has corruption at every level of
governance.
5;)<
@AmitK2K
O+9%"%&"."+;*+;0'
>;*.#"D'"#$'":+)'WQU/'N;$3'"#$'+),$')-'
0;$',)+0';)%$+0'U(B'E%&*"'$.$#';"&/
2$K+2)(0*&+C"$)"
@dineshjk
E-'"::'0;$'",)9%0')-'"::'0;$'+=",+'"#$'
&*+0#*@90$&'0)'@*;"#*+'0;$%'!*0*+;'
89,"#',"8$'*0'59D"#"0'@3')90+)9#=*%5'
0)'!"()/
31

32. Duration January 2013 to April 2013
defence & foreign policy
5;)<+!$)8"*<"8@AmiSri
>"$$&///'+"3+'S*%&9+'*%'P"8*+0"%'"#$'+"-$^'
%*0*=$%0#":/=),G621bG2bG11G;*%///'.*"'O!*0*U$%0#":'<P"8*+0"%'<S*%&9*+,
=003"."(<"(
@ecophilo
S*%&9+'*%'P"8*+0"%'"#$'+"-$B'+"3+'!*0*+;'
'.*"'Oi*0$'
A$#;"A+';$'="%'+;*-0'0;$#$'"%&'A#).$'*0///
There were negative reactions to Nitish
Kumar’s comment that Hindus in
Pakistan are safe.
Youth & employment
Users felt that Nitish Kumar should
work towards providing youth
employment, which he has ignored.
,$:I=C,"(-09
@ProfNKPandey
,*5#"%0'Q*;"#*+'"#$')--$#$&'
$,A:)3,$%0'*%'Q*;"#B'0;$*#';"#&'?)#8'
!"(<:*&
@skonnur
5#"%0+'Q*;"#'?),$%'bao'I9)0"'*%'A):*=$'D)@+'e'
%/*%&*"%$MA#$++/=),G%$?+G%*0*+;e89///'<E%&*"
5(-$01+4+2$"/:(
@AndrewGDragon
Q*;"#'0)'=)%+0*090$'12222'+$:-';$:A'
@*&'0)',"8$'?),$%'$=)%),*="::3'
+0#)%5///'0*%39#:/=),G@_AM:=#
5;$)*&#+C#;"$
@Am_Karizmatic
;"+'@$$%'&)*%5'#"A$'?*0;';$#')?%'
1`3#+'):&'&"95;0$#'-)#':"+0'0?)',)%0;+/'
]*"'0)&"3L+'O0;$c;*%&9'J::&/
Women safety & security
There were positive conversations
around Nitish Kumar announcing that
his government has planned to form
10,000 self help groups to make
women economically stronger.
People praised Nitish Kumar’s move to
grant women 35% quota in police jobs
in Bihar.
People talked about Bihar getting an
all-female battalion under Nitish
Kumar’s governance.
People supported Nitish Kumar’s
statement in favour of reducing the
age of juveniles to 16 in the wake of
the Delhi gang rape case.
There were negative conversations
around Nitish Kumar competing with
Narendra Modi while there had been
rapes in Bihar.
F(-)"N)$*<
@Innovision
N?)',)#$'"==9+$&';$:&'*%'Q*;"#'
*+'=),A$0*%5'?*0;'!"()
32

33. 4"#<";+>&).0$;"(0
@gchikermane
5).$#%"%=$'@3'?)#8$#+';$#$/'"'je09#%'
-#),'7":9'P#"+"&L+',"0=;+0*=8e*%e$"#'
"AA#)"=;/
*#(0<$"+J&:#-&#$9
@sunetrac
lb'A$#'=$%0')-'=;*:&#$%'*%'Q*;"#'"#$'
,":%)9#*+;$&e'0;*%8'"@)90'0;$'%9,@$#B'
=;$?')%'*0'?;*:$'3)9'0;*%8'"@)90'0;$'
healthcare
There was praise for Nitish Kumar for
his actions on the issue of health
governance.
':-)V,'
@SwarupPhD
9AA$#'="+0$'A))#+'+;9&%0'5$0'I9)0"'
A$#e="///'W%:3'RVXjY'.)0$#+'+;9&'5$0'*0d'
7N'O@*+?"D$$0&"+;
education
There were negative conversations
around Nitish Kumar’s comment that
poor people from upper castes should
not get quotas.
Duration January 2013 to April 2013
33

34. Duration January 2013 to April 2013
most shared content
780 shares 473 shares
34

35. Duration January 2013 to April 2013
POSITIVE NEGATIVENEUTRAL
Caste & religion
Sushma Swaraj was perceived as a
suitable candidate for Prime Minister
due to her secular beliefs.
People said that Sushma Swaraj
focused more on the colour saffron,
rather than on other, more pertinent
issues.
Sushma Swaraj was branded as anti-
secular by some users after RSS
supported her Prime Ministerial
candidature.
5$)&"(<+,"1"$)9"@Secularatti
>;$'*+'+$=9:"#'0))'9%:*8$'=),,9%":'
()&*'O+"5"#*8"5;)+$'J+'P('="%&*&"0$'>9+;,"'>?"#"D'@$+0'=;)*=$/
P"0#*"#=;":'QRP'#$-9+$+'0)'5*.$';$#'
=;"%=$
B&0T"9A00!)(/&
@jayprakashindia
<E%&*"0.'
V9+#"'J0":'@"%%$'8*'8+;,0"';"*eeD*%8$'
=)%+0*09$%=3']*&*+;"',"*'D3"&"0"#'
.)0$#+',9+:*,';"*
W277,5C
@DeeCosmos
>9+;,"'>?"#"D'*+'5*.*%5'"'+A$$=;')%'pQ;"5"?"p'X>"--#)%Y'=):)9#'"0'0;$'
;)'"#$')0;$#'A"#0*=*A"%0+d
D0XX5QD:Y
@greatsidd
<@DA'B//*';"0$'*0+'A"#03'"+'<,)&*'
<"&.""%*<+";."D';9+"*%'
<5"&8"#*<+9+,"+?"#"D<9,"'///*%8*'
#"D%$$0*'#$:*5*)%'8'%"",'A';)0*';"*
THEMES BY SENTIMENT
Caste & religion
Development & economy
Corruption
Law, order & internal affairs
Defence & foreign policy
Youth & employment
Women safety & security
Healthcare
Education
Science & technology
35

36. Duration January 2013 to April 2013
corruption
Users tweeted about Congress goons
disrupting Sushma Swaraj’s speech
about the farm loan waiver scam.
Users blamed Sushma Swaraj and the
BJP for making money out of coffins
and the Kargil cess scam.
T)<0/"+D&"$"<
@JitegaBharat
>9+;,"'>?"#"D'"+'P(')-'!VJ'*%'621`'
?'!"#$%&#"'()&*'*%'=;"#5$')-'
E%-#"+0#9=09#$B'5).0'#$-)#,+'T'"%0*e'
=)##9A0*)%'="%'&*+0#)3'UW!5#$++'
=9:09#$^
"."*&
@AkashSoniZee
()+0'=)##9A0'5).0'*%'0;$';*+0)#3')-'
<U)":'<>=",
D&"$"<+,"<$):<
@BharatPatriot47
O,*%;"i,$#=;"%0'>9+;,"'>?"#"D'
+;)90$&'-)#'*%&$A$%&$%0'UQE'*%'
A"#:*",$%0'@90'%)',$%0*)%'*%'
",$%&,$%0+'A#)A)+$&'&9#*%5'
D"%:)8A":'&$@"0$'6G6
Law, order & internal affairs
Users reacted negatively to Sushma
Swaraj’s comment about Chhattisgarh
being the safest place for women in
the country.
Z+43"-)"<:$+Z
@stfu_veer
E'0;*%8'+;$'%$.$#'.*+*0$&'59D"#"0'^^'KN'
O;0N?$$0+'U;;"00*+5"#;'+"-$+0'A:"=$'
-)#'?),$%'*%'0;$'=)9%0#3F'>9+;,"'
>?"#"D
development & economy
People talked about Sushma Swaraj
favouring the all women bank
proposal by the Finance Minister
during Budget 2013.
200A<&9+;#.#(-"(
@Deepthymax
>,*:*%5'O>9+;,">?"#"D@DA'B'>)%*"'
C"%&;*'"%&'>A$"8$#B'?;$%'18'=#'*+'
"::)="0$&'-)#'?),$%L+'@"%8'
<Q9&5$0621b'FeY
200A".+!)(/&
@smarket
E'=),A:$0$:3'$%&)#+$'OK$":*+0cE%&*"%'
@$'@*5'&*+"+0$#'-)#'E%&*"%'$=)%),3'A:9+'0;$3'&)%L0',"8$'+$%+$
36

37. defence & foreign policy
Some users hailed Sushma Swaraj’s
comment on the beheading of martyr
Hemraj Singh – “If we don't get
Hemraj's head, let's get 10 of theirs”.
Some users reacted negatively to
Sushma Swaraj’s comment on the
beheading of martyr Hemraj Singh.
"$#(+<01"$)
@aruntewari19
E0+'":?"3+'5*.$'-$$:'5))&'0)';$"#'
+9+;,"'+?"#"D'D*/?;3'"#$'.';$:A:$++'
=)9%0#3'#$5"#&*%5'A"8*+0"%/
5.)3"(
@akilan27
<-"=$A":,'KN'O58D);%F'4)#$*5%'
-#),'P"8'0)'".$%5$'S$,#"DB'+"3+'>9+;,"'>?"#"D/'@*0/:3G]4E8+)
Duration January 2013 to April 2013
women safety & security
People praised Sushma Swaraj’s stand
calling for a parliament session for
tougher laws against rape.
There were negative reactions to
Sushma Swaraj calling the Delhi gang
rape survivor a ‘living corpse’.
5(#$"-&""+*&"$;"@anutilak
>9+;,"'>?"#"D'="::+'-)#'+A$=*":'P"#:*",$%0'+$++*)%'-)#'0)95;$#'#"A$':"?'
>9+;,"e>
5;)<&
@amithbn
O>"0;3">;$#':*8$'+9+;,"'+?"#"D'
?)9:&';".$'?"%0$&'*0'0)'@$/'S$#',*&+$0'
*+'I9*0$'-$9&":/'U"::*%5'#"A$'+9#.*.)#'"'
:*.*%5'=)#A+$/>;$L+'()#)%!)1
!&$00."(<&+!"&#
@SahuKNT
>9+;,"'>?"#"DB'*+'.$#3'.)=":'"@)90'
#"A$+'*%'!$?'V$:;*'@90'+;$'&)$+'%)0'
+"3'"'?)#&'"@)90'"0#)=*0*$+'"5"*%+0'
?),$%'*%'("&;3"'P#"&$+;/'V]>
education
Users tweeted about Sushma Swaraj
recommending measures to improve
the education system of the country at
a Delhi seminar.
37

38. Duration January 2013 to April 2013
most shared content
1953 shares 541 shares
38

39. Duration January 2013 to April 2013
METHODOLOGY
DISCLAIMER
SELECTION CRITERIA
A list of 187 Indian political leaders were considered for this report.
These leaders are Cabinet Ministers, Minister of states, Chief Ministers of states,
important leaders from all political parties, and independent political leaders.
In total 22,77,869 mentions of various combinations of these keywords were found
between 1 January 2013 and 30 April 2013.
The top 20 political leaders were identified basis their share of mentions in online
conversations.
Out of the top 20 political leaders, five were chosen for thematic analysis basis their
names being compared for the top job amongst stakeholders online. These include -
Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Nitish Kumar, Sushma Swaraj.
Thematic analysis was done for the following themes identified through key
government ministries but which were sometimes clubbed based on synergies of the
themes:
Corruption; Development & economy; Caste & religion; Women safety & security;
Youth & employment; Defense & foreign policy; Law, order & internal affairs; Science
& technology; Education & healthcare.
A sample size of 400 (100 posts per month) posts was evaluated for sentiment and
themes for each of the five political leaders. A single post may have had multiple
themes and hence for each political leader the number may add up to more than
400.
We have made all efforts to keep the report error free. Please do point out any errors that
you may notice and we will incorporate your insights for future editions. Please write to
us at reports@blogworks.in with the subject line ‘corrections’.
39
About Blogworks
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