Http://www.mintsocial.com - Accelerate your online marketing by understanding social media marketing truths and myths to determine the top areas to focus on for generating leads for your business. This presentation will help with developing a social media strategy, a content marketing plan and how to be become the most relevant search result in search engines and social networks within a specific geographical area. You may also learn more on lead generation strategies with social media and content marketing at: http://bit.ly/JJPe7C

1. Demystifying
Social Media…
By Matthew O’Brien
@Blogster
480-818-MINT
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

2. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

3. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

4. Social media
requires sharing
personal
information
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

5. Deep Thoughts…

6. Deep Thoughts…

7. Deep Thoughts…

8. Your Website
Is one of Millions

9. Where people spend their time

10. Social Media = Publishing Rights
Is Your Content…
Where 3 out of 4 people are online?

11. You need to
have 100s
of fans and
followers to
get results
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

12. Influencers
•have large networks
•are the most active online
•use mobile devices
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

13. Social and Mobile Users
…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Solid value”
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

14. Nearly all
consumers
shop online
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

15. Nearly All Consumers (97%) Now Use
Online Media to Shop Locally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |

16. Smartphone Use has Taken Off
50%
31%
45% 45%
45%
40%
45% 45%
40% 37%
34% 40%
35%
30% 34% 33%
32%
31% 30%
25%
26% 27%
25%
20% 24%
20% 21%
15% 18%
10%
5%
0%
Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010
Hispanic White African American Asian
Smartphone Penetration
Base: % of population, 2009-2010 demographic trend
Source: Hubspot
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

17. Searches on Mobile Devices
Search engine queries………
9%
Non-search engine queries
(Facebook, Craigslist)……….
22%
Local business searchers
using social networks………
9%
(% using Facebook……………93%)
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

18. There are 10 spots
in Google for being
on the first page
(SERP)
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

19. Google “7 Pack”
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

20. 50% of searches go to Google Maps
Matt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social

21. Google Maps
50% of the traffic to Google Maps…
do business with the top 3 results
Matt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social

22. 45% of consumers search blind
Matt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social

23. pizza
…they search with general keyword terms
Matt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social

24. Local Searchers
Have products and services in mind
…not sure where
Matt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social

25. Do you want the
good news or
bad news
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

26. Google Maps
49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

27. Google Maps
90% of customers are
using Google Maps to
find local businesses
BUT…
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

28. Google Maps
Less than 7% of
Businesses have
claimed their listing!
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

29. Google Maps
60% of Google Maps
Searches are on
Mobile Devices
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

30. If your business
has the most
reviews in Google,
you will be on top
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

32. Top 10 Results in Google
• Articles
• Videos
• Blogs
• Social Networks
• Websites
• Press Releases
• PowerPoints
• Photos
• Audio (Podcasts)

33. Visibility Multiplier Effect
Views
Content Engine Blogs
Profiles Articles
PR Docs, PPT
Video
Website
Photo Audio (SEO and PPC)
Time
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

34. Creating
social media
content is a
lot of work
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

35. Geosomo
[gee-oh-so-moe]
Geographically targeted mobile
social media marketing
• Integrates online & offline
• Improves customer experience
• Offers better tracking/analytics
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

36. Geo-SoMo = Geo-Tag Your Content with Smartphone

37. Visibility Multiplier Effect
1 Document
50+ sites
Published Weekly
50X – 1000X more traffic to your website

38. Existing Content
(Press Release)
Repurpose PR into
4 NEW Media Formats
- Article
- Blog Post
- Social/SEO PR
- Social Network Update
(ie: Facebook, Twitter)
Drive Traffic to
Call to Action Page
“Application Process”

39. Social
media
marketing
can be
automated
Truth or
Myth
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

40. Social Media Marketing Dashboards

41. Content Made Easier
• Evergreen Content –no expiration date
(e.g. – videos, trending data, white
papers, brochures, corporate marketing
materials, etc.)
• Seasonal & Promotional Content
(e.g. – events, activities, trending news, etc.)
• Partners and Industry Experts
(brand evangelists, complimentary sites and social)
• Community and Charitable Engagements
• Competition
Shhh……this is a Content Strategy

42. Are You an
Influencer
Offline
? Online
+
QR + Reviews + Testimonials =
Credibility & Rankings
(…local search domination)

43. Top Responsibilities for Being Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos……………………………………………………..66%
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

44. Mint Social is an award winning social media marketing and online branding
company. We accelerate online marketing to help businesses get found online.
Mint Social will:
• build your content marketing engine
• direct your marketing to where 75% of Internet users are
• connect your business with prospects and customers
IN THE NEWS
CLIENTS
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

45. Matt O’Brien
@Blogster - @Mint_Social
480-818-MINT
mint@MintSocial.com
@Blogster
Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com