This presentation by Matt O'Brien of http://www.MintSocial.com given to http://www.azceh.org offers strategies for leveraging the advantage non-profit organizations have over other businesses when it comes to social media marketing and how to align your altruistic marketing message for growing online donations and for recruiting volunteers. Understanding social media for non-profit organizations and how to measure and monetize the results. We will present social media marketing strategies, success stories and ways to determine ROI. Learn how to be a top search in local and mobile marketing, what other non-profits are doing (a success story) and new strategies for effectively leveraging social media for your organization. The take-aways will include: 1. How to launch a branded, social media marketing strategy (social media footprint) 2. Determining the best social networking tools to use to grow your non-profit business 3. How to create your own syndicated marketing channels to promote your organization online 4. Ways to generate revenue, increase donations and measure ROI with social media marketing Special guest presenter, Kevin Gralen of http://www.shoptab.net on Facebook ecommerce app for donations and online sales for Non-profits with Facebook.

1. “ You Are Here” How Non-profits can Get on the Map in the Age of the Mobile Social Web Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

2. Use Hashtag: #azceh2011 Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

3. Use Hashtag: #geosomo Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

4. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

5. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

6. Matt O’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

7. ? Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

9. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

10. Searches on Mobile Devices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook…………… 93% ) Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

12. Google Maps 49,884,000 Pre-designed, Pre-indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

13. 90% of customers are using Google Maps to find local businesses BUT… Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

14. Less than 7% of Businesses have claimed their listing! Google Maps Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

15. Google Maps 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

16. Google “7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

19. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

23. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews “ Great Food at a Great Price” “ Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

24. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

25. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs

26. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) ?

27. Mobile + Photo + Geo-Tag = Auto-Syndication + + ? Content Problem

28. Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ? Content Problem

29. Content Problem Other People’s Content OPC ?

30. Integrating Offline/Online Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

31. QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ? Content Problem

32. Microsoft Tag Ever seen one of these? QR Code Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

33. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

37. Examples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

38. Design Recommendations Cross Browser Design—No Flash! Jquery or HTML5 CSS, XHTML Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

39. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results!

42. Plan for Success www.MintSocial.com