This document summarizes internet usage statistics in Italy. It finds that 73% of the Italian population, about 40.5 million people, use the internet. Fixed broadband subscriptions are at 22.3 per 100 inhabitants, ranking 24th worldwide, while wireless broadband is at 42.4 per 100 inhabitants, ranking 20th. The most popular social network is Facebook, with over 21 million registered users on a daily basis. Twitter analysis of over 31.5 million tweets from April to June found that 28% of tweets contained links, 23% used hashtags, and 18% were retweets. Popular hashtags and emotions on Twitter varied depending on current events in Italy.

1. STATE OF THE NET
(ITALY)
Vincenzo Cosenza
Blogmeter - Social media strategist

2. THE STATE OF BROADBAND
SUBSCRIPTION
FIXED BROADBAND
22,3 PER 100 INHABITANTS
24° WORLD RANKING
WIRELESS BROADBAND
42,4 PER 100 INHABITANTS
20° WORLD RANKING

3. HOW MANY PEOPLE USE INTERNET
40,5 million
73%
OF THE POPULATION
28,6 million
MONTHLY
13,8 million
AVERAGE DAY

4. WHO USES INTERNET

5. WHAT PEOPLE SEARCH FOR

6. SEARCH WORDS (Trends)

7. WHERE DO THEY MEET
UNIQUE AUDIENCE:
22,4 million
+7,56 %
REGISTERED USERS:
21,7 million
DAILY USERS:
13 million
MOBILE DEVICES:
7,75 million

8. WHERE DO THEY MEET
3,64M
+111%
UNIQUE AUDIENCE 2,85M
+53,6%
22,4 million
+7,56 % 2,68M
NEW
2,34M
+7,9%
1,05M
+39,4%
0,60m
-38,1%
0,50m
NEW

9. WHAT DO THEY LOVE
Ranking by number of fans

10. WHAT DO THEY LOVE
Ranking by page engagement

11. TWITTER
31,5 million
TWEETS
11 WEEKS
APRIL 4th
JUNE 18th

12. TWEETS ANALYSED
28% 23% 18% 5%
HAS A LINK HAS AN HASHTAG IS A RETWEET IS GEOLOCALIZED

13. WHEN PEOPLE TWEET

14. WHEN PEOPLE TWEET

15. FROM WORDS TO DISCUSSION TOPICS
MOST FREQUENTLY USED HASHTAGS

16. HASHTAGS OVER TIME

17. TWITTER MOOD

18. FROM MOOD TO EMOTIONS
Bomb attack in Brindisi
BOMB ATTACK
IN BRINDISI
MAY 9th
0-24

19. FROM MOOD TO EMOTIONS
Earthquake in Emilia
EARTHQUAKE
IN EMILIA
MAY 20th
0-24

20. FROM MOOD TO EMOTIONS
Italy - Ireland Soccer Match
ITALY-IRELAND
JUNE 18th
0-24

21. FROM MOOD TO EMOTIONS
Italy-Ireland soccer match
ITALY - IRELAND
JUNE 18th
21-24

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