1. The impact of Politics 2.0 in Spanish social media: Tracking conversations around audiovisual political wars JM Noguera Bea Correyero UCAM, Spain
2. Introduction 2004 - 2005 2007 “ Blog” is year´s word according Merriam-Webster Dictionary (2004). The next year there is a clear expansion of the phenomenon Video´s year
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5. Spanish political apathy Source: Special EUROBAROMETER 282. SCIENTIFIC RESEARCH IN THE MEDIA. December 2007
6. Features ot Modern Political Campaigns Videocracy Videopolitic Buzz Marketing Permanent Campaign
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10. IU’s electoral campaign and use of technology I have an answer for you Since: June 26, 2006 Videos watches: 15 Subscribers: 223
12. The context: Mass Media and Electoral Campaign Webs to report of the details of the elections Humor
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16. General context: The need to track the demand of information in an age of excess of information and producers From general to particular items (Party / Politicians / Videos / Blogs…):
17. General context: The need to track the demand of information in an age of excess of information and producers From general to particular items (Party / Politicians / Videos / Blogs…) Also we have metaphors trying show us “tours of information”: “ The Life Cycle of a Blog Post…”, Wired
