1. The transformational power of Online Community
It’s about Love & Underpants
BlogPaws, Columbus, OH
04/10/10
Elisa Camahort Page
COO | Co-founder
elisa@blogher.com
Twitter: ElisaC
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2. Agenda
• By the numbers: Social media and the mainstream
• Creating community: What we find online
• Joining the conversation
3. Social media is now mainstream
+50% +51%
Social
Networking
Sites
Blogging
Sites
(Millions)
(Millions)
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Source: comScore Media Metrix, US, March 2009 and March 2010
4. Sneak Peek:
If size matters, social media is huge in the U.S.
Over Three Quarters of the Online Population are
*Active social media use defined as 1x weekly or Active Social Media Users*
more for Blog reading, writing, commenting or
Message Board reading or commenting,
Facebook, Twitter, Linked in or other social 163.8 million = Total U.S. Adult Online Population
networks
126.9 million* = Total U.S. Social Media Users
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Source: Social Media Matters 2010, BlogHer Inc., Nielsen US Total Online Population sample, N = 1,752;
Total online raw numbers based on Nielsen Online @Plan
5. Social media is addictive
Once “active”, you’re far more
likely to participate daily than
weekly
And you’re stealing time from
other media to participate
Sneak Peek: In the BlogHer
community, 96% of members visit
blogs weekly or more often: More
than watch TV or visit Facebook at
same rate
Source: Social Media Matters 2010, BlogHer Inc., BlogHer Network sample, N = 1,550
6. Social media is trusted by its users
The BlogHer community trusts each other more than they trust
anything except for conversations with friends . . .
• Turn to blogs more often than
weekly for info: 78%
(Only search is used more often!)
• Find blog info more “useful”
and “relevant” than TV, print,
ads, social networks or online
review sites
Consider their online friends
their “real” friends
Source: 2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners
7. • So it’s clear your
users are often
otherwise occupied
• The question is why?
• What are women
finding in the
blogosphere?
• And what are you
doing about it?
10. Personal, Professional, Political, and yes, Pets
• Changing history
• Changing the way we survive
• Changing the way we make a living
• Changing the way we take action
18. The evolution of power
• The power to be heard
• The power to build your own playing field
• The power to participate
• The power to change your world
How are you empowering your user?
19. The evolution of community
• In a world where we don’t trust
the institutions in our lives:
the government, the media, big
business, the health care
industry…
We trust each other
What are you doing
to be trustworthy?
21. Join the conversation
• By the numbers: Go to where your customers are
• Creating community: Give them a voice and a platform
• Join and support the conversation, don’t interrupt it!
22. THANK YOU!
BlogPaws
April 10, 2010
Elisa Camahort Page
Co-founder and COO
elisa@blogher.com
Twitter: ElisaC
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