1. WE ARE THE MOBILE GENERATION NOW
Generational profiles of the mobile woman
Millennials have never known a time when their address book (and the world’s information) wasn’t at their fingertips. But by
now, no one else can remember that time either! We asked women of all ages to describe why and when they buy a new
electronic gadget, and what they love and fear about that device as their constant companion. Meet the mobile generations:
MOBILE NATIVES, BUT MONEY (OR LACK
RECESSION MILLENNIALS THEREOF) MAY KEEP THEM FROM LIVING
UP TO AN EARLY ADOPTER REPUTATION
more likely to say they’ll “use
31% a gadget until it doesn’t work
anymore.”
more likely to say they most
32% love their device, “because it’s
beautiful!”
more likely to fear that their
44% prized gadget will be stolen.
POWER-CONSUMERS OF MOBILE. THEY
GEN X EARLY ADOPTERS ARE THE FIRST ON THE BLOCK TO GET
THE LATEST, GREATEST DEVICE.
more likely than the total to
13% label themselves “Early
Adopters.”
more likely to say they most
11% love their device because “It
does it all.”
more likely to fear that they are
25% too distracted by their gadgets
to focus on their family.
WANT GADGETS, BUT THEY’RE
BOOMER BARGAIN-HUNTERS WILLING TO WAIT. AND WHEN THEY
GET THAT DEAL, THEY GET EXCITED.
more likely to say they’ll
18% wait 6-12 months to see if
prices come down.
more likely to say that they
7% “got a great deal” is what they
love most about their gadget!
more likely than the total to
11% fear “invasion of privacy” as
their #1 concern.
Source: BlogHer Women and Consumer Electronics, Jan 2013