To get more cool online marketing tips: http://dotcomgains.com Photo Credits: 23- http://www.flickr.com/photos/49462908@N00/4330238387/ 31- http://www.flickr.com/photos/st3f4n/3622962352/in/photostream/ 32- http://www.flickr.com/photos/83346641@N00/3848170278/ 33- http://www.flickr.com/photos/49462908@N00/3834448082/ 54- http://www.flickr.com/photos/kalexanderson/6196233802/in/photostream/ 55- http://www.flickr.com/photos/kalexanderson/6198521812/in/photostream/ 56- http://www.flickr.com/photos/kalexanderson/6191168502/in/photostream/ 58 & 60- http://www.flickr.com/photos/45940879@N04/6237846841/ 62- http://www.flickr.com/photos/kalexanderson/6240809713/in/photostream/ 64- http://www.flickr.com/photos/kalexanderson/6314293495/in/photostream/ Disclaimer. I don't own any of the photos in the presentation. Many of them belong to game producers, film producers and other companies. Among these: Blizzard Entertainment, LucasArts, LEGO®, Ubisoft, Nintendo, EA Games, Rockstar North, Remedy, BioWare, Westwood Studios, Team17 Digital Ltd, Sid Meier, Rick Goodman.

1. Why Video Games
Rule on Marketing

2. Video Games Sell Like Crazy!

3. The Sims 2 sold
20 milion copies

4. StarCraft sold
11 milion copies

5. Diablo 3 sold
8,8 milion copies

6. What's Behind Their Success?

7. 1
They Have
Great Stories

11. Even better than Start Wars

12. 2
They
Trigger Emotions

13. Emotion...

14. after Emotion...

15. after Emotion...

16. after Emotion!

17. 3
They
Engage People

19. gs ...
ot do
p le ,n
d p eo
.Is ai
m ..
Eh

21. They even become Addictive

22. 4
They are for a
Thight Target

24. Role Games...

25. ...are for Role Players

26. Action Games...

27. ...are for Action Players

28. Strategy Games...

29. ...are for Strategy Players

30. 4
Their 1 Task is to
st
Please Customers

31. Ehi, you are the best!

32. One Happy Customer
Bring People

33. One Happy Customer
Buy Again

34. 5
They have Sequel to
Sell Many Times
to Same Customers

35. Monkey Island 1

36. Monkey Island 2!

37. Monkey Island 3!

38. Monkey Island 4...

39. Ok...Stop! It's enough...

40. Why sell once when
you could sell twice?

41. 6
They are
Easy to Use

43. No one play
a complex game

44. Well...almost no one!

45. 7
For Them
Design Matters

47. Which one do you prefer?

48. 8
Creativity
Gets Extra Point!

50. Do they look all the same?

51. This is different!

52. 9
They
Build Anticipation

54. I just finished
Diablo 2!

55. Man, you finished
Diablo 2,
that's great!

56. I feel great!

57. We are making Diablo 3!

58. Ok, I'll wait...

59. Diablo 3 is requiring more time
than we thought...

60. Damn! I have to wait more.

61. We should complete it for the 2034

62. I can't resist...
I want to die!

63. Diablo 3 it's ready!

64. Yessss!

65. Recapping...

66. Tell Great Stories
Trigger Emotions
Narrow Targets

67. Satisfy Customers
Make Loyal
Customers
Make Easy
Calls to Action

68. Care About Design
Be Creative
Build Anticipation

69. Now let's go to
Rule on Marketing

70. Download
this Presentation

71. Improve the way
you do marketing.
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