SlideShare ist ein Scribd-Unternehmen logo
1 von 71
Why Video Games




Rule on Marketing
Video Games Sell Like Crazy!
The Sims 2 sold
20 milion copies
StarCraft sold
11 milion copies
Diablo 3 sold
8,8 milion copies
What's Behind Their Success?
1

    They Have
Great Stories
Even better than Start Wars
2
      They
Trigger Emotions
Emotion...
after Emotion...
after Emotion...
after Emotion!
3

     They
Engage People
gs ...
                                     ot do
                           p le ,n
                  d p eo
         .Is ai
  m ..
Eh
They even become Addictive
4

    They are for a
Thight Target
Role Games...
...are for Role Players
Action Games...
...are for Action Players
Strategy Games...
...are for Strategy Players
4

    Their 1 Task is to
           st


Please Customers
Ehi, you are the best!
One Happy Customer
 Bring People
One Happy Customer
   Buy Again
5
    They have Sequel to
    Sell Many Times
to Same Customers
Monkey Island 1
Monkey Island 2!
Monkey Island 3!
Monkey Island 4...
Ok...Stop! It's enough...
Why sell once when
you could sell twice?
6

      They are
    Easy to Use
No one play
a complex game
Well...almost no one!
7

    For Them
Design Matters
Which one do you prefer?
8

     Creativity
    Gets Extra Point!
Do they look all the same?
This is different!
9

      They
Build Anticipation
I just finished
   Diablo 2!
Man, you finished
   Diablo 2,
  that's great!
I feel great!
We are making Diablo 3!
Ok, I'll wait...
Diablo 3 is requiring more time
      than we thought...
Damn! I have to wait more.
We should complete it for the 2034
I can't resist...
 I want to die!
Diablo 3 it's ready!
Yessss!
Recapping...
Tell Great Stories



Trigger Emotions



Narrow Targets
Satisfy Customers


  Make Loyal
  Customers

  Make Easy
 Calls to Action
Care About Design



   Be Creative



Build Anticipation
Now let's go to
Rule on Marketing
Download
this Presentation
Improve the way
you do marketing.

 Click to visit us:
blog-growth.com

Weitere ähnliche Inhalte

Andere mochten auch

Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
Robin Gulati
 
Farmacoepi Course Leiden 0210 Part 2
Farmacoepi Course Leiden 0210   Part 2Farmacoepi Course Leiden 0210   Part 2
Farmacoepi Course Leiden 0210 Part 2
RobHeerdink
 

Andere mochten auch (16)

How to sell through storytelling
How to sell through storytellingHow to sell through storytelling
How to sell through storytelling
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Organizational Behavior - Session 6
Organizational Behavior - Session 6Organizational Behavior - Session 6
Organizational Behavior - Session 6
 
Facebook : 15 techniques pour animer une page entreprise
Facebook : 15 techniques pour animer une page entrepriseFacebook : 15 techniques pour animer une page entreprise
Facebook : 15 techniques pour animer une page entreprise
 
Transform Your Marketing
Transform Your MarketingTransform Your Marketing
Transform Your Marketing
 
Measurement risk and the impact on your processes
Measurement risk and the impact on your processes  Measurement risk and the impact on your processes
Measurement risk and the impact on your processes
 
Farmacoepi Course Leiden 0210 Part 2
Farmacoepi Course Leiden 0210   Part 2Farmacoepi Course Leiden 0210   Part 2
Farmacoepi Course Leiden 0210 Part 2
 
Cohort study
Cohort studyCohort study
Cohort study
 
2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan
2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan
2 Research and Impact Lessons from Young Lives Cohort Study, Paul Dornan
 
Epidemiological Studies
Epidemiological StudiesEpidemiological Studies
Epidemiological Studies
 
Crp critical appraisal group 9 cohort
Crp   critical appraisal group 9 cohortCrp   critical appraisal group 9 cohort
Crp critical appraisal group 9 cohort
 
Slide Bandits
Slide BanditsSlide Bandits
Slide Bandits
 
How To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This WorldHow To Create PowerPoints That Are Out Of This World
How To Create PowerPoints That Are Out Of This World
 
Cleaning Your Cool Brand
Cleaning Your Cool BrandCleaning Your Cool Brand
Cleaning Your Cool Brand
 
Charlie Chaplin
Charlie ChaplinCharlie Chaplin
Charlie Chaplin
 
Content for Dummies
Content for DummiesContent for Dummies
Content for Dummies
 

Kürzlich hochgeladen

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Kürzlich hochgeladen (20)

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

Why Video Games Rule on Marketing