1. Marketing Solutions
LinkedIn & SlideShare
2013
Marketing Solutions
LinkedIn Confidential ©2013 All Rights Reserved 1

2. LinkedIn’s Mission
Connect the world’s professionals and businesses
to make them more productive and successful
LinkedIn Confidential ©2013 All Rights Reserved 2

3. LinkedIn: The Only Global Social Platform Delivering
Marketing Solutions in a Business Context
Quality Audience Business Context Marketing Impact
Reach the most influential, Promote trust and Deliver compelling insights
affluent and educated message receptivity and results with social
audiences at scale media solutions
LinkedIn Confidential ©2013 All Rights Reserved 3

4. 202,000,000 +
registered members UK
NL
11M
3M+
+ DACH
3M+
France
4M+
Italy
Canada
Spain 4M+
7M+ EMEA
3M+
USA 50M+
74M+
India
Brazil 18M+
Australia
11M+ South Africa 3M+
2M+
LinkedIn Confidential ©2013 All Rights Reserved 4

5. LinkedIn and SlideShare combined is the 22nd
largest site in the U.S. with over 46.4 million
monthly unique users
LinkedIn Confidential ©2013 All Rights Reserved 5

6. More content being shared and read
LinkedIn Confidential ©2013 All Rights Reserved 6

7. Targeting is key to everything we do
 Function, Seniority,
Location, Industry,
Company Size,
Education
 Group affiliations
Business &
Education Technology Travel
Mgmt  SlideShare Content
Health & Consumer
Medicine Finance
Interests
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8. NEW Targeting is key to everything we do – custom
segments
 Influencers
 Circles of Influence:
CEO, CFO, CMO,
CIO/CTO
 Young and Upwardly
Mobile
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9. LinkedIn Confidential ©2013 All Rights Reserved 9

10. High impact display media
 Prominent placements
above the fold
 One ad on the page
 Rich media enabled
 Not a part of any ad
network
 300x250, 160x600,
textlinks
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11. Content Ads and expandable Content Ads
 Leverage innovative units to
distribute content to desired
target audience
 Connect activity across all
social platforms (YouTube,
Twitter, blogs, etc.)
 Expandable option to
showcase video
LinkedIn Confidential ©2013 All Rights Reserved 11

12. NEW SlideShare Content Ad on LinkedIn
 Enhance your content
distribution from SlideShare
 Members can interact
directly with presentation in
ad unit or in expanded
player on LinkedIn
 Custom lead generation
forms can be placed directly
in presentation
LinkedIn Confidential ©2013 All Rights Reserved 12

13. Sponsored Polls
 Drive member conversation
 Enjoy flexibility with questions
 Display dynamic ads
 Ability to share virally
LinkedIn Confidential ©2013 All Rights Reserved 13

14. Sponsored inMail
 Extensive targeting capabilities
 Ability to share virally
 Members only receive (at most)
one Partner Message per 60
days
LinkedIn Confidential ©2013 All Rights Reserved 14

15. NEW Sponsored inMail Plus
 Flash enabled templates
 Can embed with:
 Videos
 Whitepapers
 Content Feeds
LinkedIn Confidential ©2013 All Rights Reserved 15

16. NEW iPad LinkedIn App advertising
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17. NEW(ish) Followers
 Drive users to follow
your company
 Engage with them
through status updates
 Ability to target specific
followers with
messaging
LinkedIn Confidential ©2013 All Rights Reserved 17

18. NEW LinkedIn API Integration
 Personalized
experience based on
LinkedIn data:
• Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …
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19. LinkedIn Confidential ©2013 All Rights Reserved 19

20. Content targeted advertising
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21. Home page roadblock and newsletter
Home page roadblock Email newsletter 160x600
Right Skyscraper
160x600
Home Page Right
300x250
Home Page Right II
300x250
Home Page Bottom
728x90
Broaden presence across SlideShare Reach a global audience
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22. Blake Boznanski, Account Executive
bboznanski@linkedin.com
415.970.5164
Neva Egloff, Account Manager
negloff@linkedin.com
415.970.5169
LinkedIn Confidential ©2013 All Rights Reserved 22