What exactly is social media? How big is social media? How do I measure the ROI of my company's social media efforts?

1. SOCIAL MEDIA

2. BLACKGLASS

3. ?
SOCIAL MEDIA ...WHAT

4. SOCIAL MEDIA
=
“An umbrella term that defines the various
activities that integrate technology, social
interaction, and the construction of words,
pictures, videos and audio.”
[Source: http://wikipedia.com]

5. SOCIAL MEDIA
=
And it’s also a pretty way to define all those
conversations happening right now online.

6. SOCIAL MEDIA
=

7. OK BUT,
WHY SHOULD I CARE
?

8. REASON #1
Because 2/3 of the global Internet
population visit social networks.
[Nielsen, Global Faces & Networked Places, 2009]

9. REASON #2
Because Social Media has overtaken
pornography as the #1 activity on the web.
[Nielsen, Global Faces & Networked Places, 2009]

10. REASON #3
Because time spent on Social Networks is
growing at 3X the overall Internet rate,
accounting for ≈10% of all Internet time.
[Nielsen, Global Faces & Networked Places, 2009]

11. REASON #4
8.00 Hours Spent Monthly per Person on Social Media (h.mm)
7.00
7.19
6.00 6.35
6.28
5.00 5.52
5.03 5.11
4.00
4.10 4.13
3.00
3.43
2.00
2.50
1.00
0 AUS
SPA UK ITA US
FRA GER BRA
JP SWI
[Nielsen, Global Faces & Networked Places, 2009]

12. REASON #5
Because Social Media is democratising
communications. Big time.
Technology is shifting the power away from the editors,
the publishers, the establishment, the media elite.
Now it’s the people who are in control.
[Rupert Murdoch, Global Media Entrepreneur]

13. REASON #6
Because Social Media is like
Word Of Mouth.
On Steroids.

18. More than
550 million
active users

29. WAIT,
THERE IS MORE
!

30. 93% of Social Media users believe a company
should have a presence on Social Media.

31. 85% of Social Media users believe that a
company should go further than just having a
presence on social sites and should also
interact with its customers.

32. For companies, resistance to social
media is futile.
Millions of people are creating content
for the social Web.
Your competitors are already there.
Your customers have been there for a
long time.
If your business isn't putting itself out
there, it ought to be.”
[BusinessWeek, February 19, 2009]

33. REMEMBER:
It is supposed to be a dialogue,
not a monologue.
Unfortunately, most companies are still treating Social
Media only as a way to broadcast their messages.

34. WHEN IN FACT,
IT IS SO MUCH MORE...

35. #1 Public Relations
#2 Customer Service
#3 Loyalty-Building
#4 Collaboration
#5 Networking
#6 Thought-Leadership
#7 Customer Acquisition

36. SO,
HERE’S
WHAT
YOU
NEED
TO
DO:

37. #1 Listen
#2 Engage
#3 Measure

38. This graph represents all mentions made for Foxtel in the past 30 days.
We can find out where, when and by whom brand mentions where made.
We can access and read every single one of these mentions, see the
associated sentiment and the website in which they were made.

39. OK BUT,
HOW ABOUT THE ROI
?

40. #1 People who filled a form
#2 Reduction in support costs
#3 Sales
#4 People who entered a campaign
#5 Mentions from Influentials
#6 New insights on your customers
#7 Unique/repeated visits to website

41. HERE ARE A FEW
EXAMPLES OF WHAT
IS HAPPENING OUT
THERE:

42. #1 Lead Generation
#2 Retention
#3 Measurement

46. CHALLENGE
Grow the account Followers base by at least 5,000 users.
Engage users with a weekly competition.
SOLUTION
Monitoring relevant conversations.
Identify top influencers.
Send targeted DMs based on the keywords they mentioned.
Measure.
Optimise the target.
RESULTS
5,200 Followers
2,000 Clicks on DM’s link.

47. GO OUT THERE
& GET SOCIAL!

48. DEFINE YOUR COMPANY
SOCIAL MEDIA STRATEGY

49. AND REMEMBER:
HOPE
IS NOT A STRATEGY

50. THANK YOU