Review slides from a recent presentation about the importance of involving your community to expand education.

1. It Takes a
Community to
Move Education
• NSPRA
• DR. RUDY CREW
• CARROLLTON-FARMERS BRANCH ISD

2. Webinar Guest Speakers
Rich Bagin
• Executive Director, NSPRA
Dr. Rudy Crew
• Professor for the Rossier School of Education,
University of Southern California
Angela Shelley
• Director of Strategic Communication Services,
Carrollton- Farmers Branch ISD
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3. Connecting your District by:
• Enhancing students achievement with greater parental
involvement.
• Providing leadership to keep your schools safe.
• Strengthening support from your school communities.
• Improving attendance and enforcing accountability.
• Increasing funding to better serve students, staff
and families.
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4. Mass Communication
in Action
Sample Attendance Message: “Hello from Principal Jennie Breister at Bedford
Elementary. Please listen to the following important message concerning your child’s
attendance in school today. School attendance is critical to your child's academic and
future success. Except when your child is sick, please make every attempt to get them to
school on time, and ready to learn every day. We appreciate your efforts and support.”
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5. Top Notch Service
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6. Today’s NSPRA presenter
Rich Bagin, APR
Executive Director
National School Public Relations Association
Rockville, Maryland
National School Public Relations Association

7. Introduction to NSPRA
 The Leader in School Communication
 Practical, Timely, and Cost-Effective
Services
 Relevant
 Subscriptions, Memberships,
Communication Audits, Webinars, and
more
 www.nspra.org
National School Public Relations Association

8. Rich’s Philosophy
 Communities Need to Be Known By the Schools
They Keep
 It Takes Communication to Move/Motivate a
Community
 Communication is a Critical Management Function
 Communication Has to Be Proactive to Be Effective
National School Public Relations Association

9. Rich’s Philosophy
 Communication Includes Intentional Listening
 Communication is Everyone’s Job
 Engagement Builds Relationships
 Authentic Communication Sustains and Builds
Credibility
 Communication is Hard Work
National School Public Relations Association

10. Major Trends We See
 Accountability Issues – Financial and Student Achievement
 More Emphasis on Building Level Communication
 More Emphasis on School Home Communication
 Use of E-Communication
 NSPRA CAP Results
National School Public Relations Association

11. Programs That Work
 Engagement Efforts with Communities on
Specific Topics That Are Achievable
 Say Yes to Education, Inc.
 Key Opinion Leader/Key Communicator
Programs
 Programs Driven By E-Communication
National School Public Relations Association

12. Dr. Rudy Crew
• Rudy Crew is a lifelong educator whose career
has spanned from the classroom to the
chancellorship of the nation’s largest school
district, New York City Public Schools
• Former Superintendent of the nation’s fourth-
largest school district, Miami-Dade County
Public Schools
• 2008 National Superintendent of the Year award
winner
Dr. Crew is currently Professor for the Rossier School of Education,
University of Southern California
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13. Communication Drives
Global Competitiveness
Proactive, targeted communication is a critical tool
in facilitating efforts for driving global preparedness
• Engaging parents in the academic lives of their children
• Recruiting active involvement from the community
• Building strong relationships with local businesses can
help administrators and educators propel students to
success after graduation
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15. Angela Shelley
Director of Strategic Communication
Services
shelleya@cfbisd.edu

16. C-FB ISD Demographics
• Located just north of Dallas, TX
• 26,000 students in 41 schools
• 81% minority enrollment
• 62% free/reduced lunch participation
• 23% limited English population

17. Carrollton-Farmers Branch
has one goal:
High Achievement for All Students
• Continuously improve the learning environment for
students and staff
• Increase operational effectiveness

18. Communications
• Increase stakeholder confidence and
support of our school system
• Research
• Public Information Campaign
• Branding – Engagement, Recognition,
Support
• Promotion, Advertising, Marketing

19. Communications
• Engagement
• Relationships
– Ambassadors
– Share Your Story
– Stakeholder Groups – Over 65 Business Partners
• Blackboard Connect
• Social Media
• Traditional Media

20. Engaging Our Community
• “Shoulder-to-Shoulder”
• Parents, PTAs, Business Partners
• Over 65
• Realtors
• Portal
• Ambassador Training

21. Q&A

22. Thank you for attending
For more information, visit our website:
www.blackboard.com/connect
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