The document discusses the importance of social media and provides steps for getting started with social media. It covers different types of social media platforms like blogs, microblogging, photo sharing, social networking and video sharing. It then lists 10 steps to get started with social media, which include understanding the different platforms, determining which media works best, completing profiles, getting involved, linking sites, updating weekly, inviting connections and providing meaningful content. Specific platforms like LinkedIn and Facebook are highlighted as examples.