How to use Twitter for business? #seizethetweet @numaparis for Starter (Schoolab) and Rise (Numa) accelerated startups.

1. #seizethetweet
STARTER / NUMA Rise
March 16th 2015

2. Summary (1/2)
1 – Twitter: what for?
2 – Twitter language
3 – Twitter basics
4 – Best practices
6 - Lists
5 – Worst practices
7 - Tweedeck

3. Summary (2/2)
8 – Acquire followers
9 – User Acquisition
10 – Event livetweet
11 – Tools

4. This is a livetweet workshop!
Tweet #seizethetweet

5. 1 – Why using Twitter?

6. Why should I use Twitter?
#seizethetweet@MeguellatiSoso

7. 2 – Twitter language

8. #hashtags
#seizethetweet@MeguellatiSoso

9. @mentions
#seizethetweet@MeguellatiSoso

10. 3 – Twitter basics:
Features and tweeting

11. A little more vocabulary
#seizethetweet@MeguellatiSoso

12. One way relationships?
#seizethetweet@MeguellatiSoso

13. Every tweet is public
#seizethetweet@MeguellatiSoso

14. How to tweet #1 : mentions
#seizethetweet@MeguellatiSoso

15. How to tweet #1 : mentions
#seizethetweet@MeguellatiSoso

16. How to tweet #1 : .@mentions
#seizethetweet@MeguellatiSoso

17. How to tweet #2 : hashtags
#seizethetweet@MeguellatiSoso

18. How to tweet #2 : hashtags
#seizethetweet@MeguellatiSoso

19. How to tweet #3 : Use pics
#seizethetweet@MeguellatiSoso

20. How to tweet #4 : Use pics
#seizethetweet@MeguellatiSoso

21. Tweeting session!
Tweet #seizethetweet

22. How to tweet #5 : public conversations
#seizethetweet@MeguellatiSoso

23. What works? Humour / Surfing the news
#seizethetweet@MeguellatiSoso

24. Shorten your links with bit.ly
#seizethetweet@MeguellatiSoso

25. 3’ – Twitter basics:
Actions and
notifications

26. Notifications
#seizethtweets@MeguellatiSoso

27. Fav = like / roger / save
#seizethetweet@MeguellatiSoso

28. Fav = like / roger / save
#seizethetweet@MeguellatiSoso

29. RT = share
#seizethetweet@MeguellatiSoso

30. Tweeting session!
Tweet #seizethetweet

31. Notifications scale
#seizethetweet@MeguellatiSoso
Fav
Mention / Tag
List
Follow
RT

32. Don’t worry you won’t « bother » anyone ;)
#seizethetweet@MeguellatiSoso

33. 4 – Best practices

34. Go mobile
#seizethetweet@MeguellatiSoso

35. Ratio following / followers < 1,2
#seizethetweet@MeguellatiSoso

36. Who should I follow?
#seizethetweet@MeguellatiSoso

37. Who shouldn’t I follow?
#seizethetweet@MeguellatiSoso

38. Engagement doesn’t lies in « likes » and
« followers » but in genuine conversations
#seiezthetweet@MeguellatiSoso

39. 5 – Worst practices

40. Let’s avoid…
#seizethetweet@MeguellatiSoso

41. Eggs
#seizethetweet@MeguellatiSoso

42. Twelcome
#seizethetweet@MeguellatiSoso
#spam

43. Please RT
#seizethetweet@MeguellatiSoso

44. Rough link
#seizethetweet@MeguellatiSoso

45. Hashtags only
#seizethetweet@MeguellatiSoso

46. 6 – Use lists

47. Lists
#seizethetweet@MeguellatiSoso

48. Lists
#seizethetweet@MeguellatiSoso

49. Lists
#seizethetweet@MeguellatiSoso

50. Lists
#seizethetweet@MeguellatiSoso

51. 7 – Tweetdeck

52. Tweetdeck
#seizethetweet@MeguellatiSoso

53. 8 – How to get 1.000
followers in 2 weeks?

54. How? (1/2)
#seizethetweet@MeguellatiSoso
Perfect account (bio, profile pic etc.)
3 tweets on a specific topic
1000 follows of a « similar » account
Wait 24h
Go on ManageFlitter
Repeat!

55. Manageflitter
#seizethetweet@MeguellatiSoso

56. How? (2/2)
#seizethetweet@MeguellatiSoso

57. IFTTT
#seizethetweet@MeguellatiSoso

58. 9 – User acquisition

59. Good targeting
#NumaRise@MeguellatiSoso

60. How do your targets use Twitter?
#seizethetweet@MeguellatiSoso
interests, hashtags, online conversations,
media attention

61. 10 – Event livetweet

62. Livetweeting an event
www.internsgopro.comwww.blaaast.co
Live-tweet
Vines
Interviews
Video

63. 11 – Tools

64. #1 Tweetdeck
#seizethetweet@MeguellatiSoso

65. #2 bit.ly
#seizethetweet@MeguellatiSoso

66. #3 Manageflitter
#seizethetweet@MeguellatiSoso

67. #4 Feedly
#seizethetweet@MeguellatiSoso

68. #5 Canva
#seizethetweet@MeguellatiSoso

69. #6 Vine
#seizethetweet@MeguellatiSoso

70. #7 IFTTT
#seizethetweet@MeguellatiSoso

71. #7 IFTTT
#seizethetweet@MeguellatiSoso

72. #8 Buffer
#seizethetweet@MeguellatiSoso

73. #9 Storify
#seizethetweet@MeguellatiSoso

74. Thank you!
sofian@blaaast.co
@MeguellatiSoso